本文選題：電子商務(wù) + 專賣店　； 參考：《中央美術(shù)學(xué)院》2012年碩士論文

【摘要】：隨著工業(yè)化發(fā)展的成熟,人類已經(jīng)邁進(jìn)了消費(fèi)社會。購物已經(jīng)不單單是為了滿足生活必要的物質(zhì)需求,而更多成為人們實(shí)現(xiàn)自我的精神訴求的一種手段。與此同時(shí),數(shù)字媒體的出現(xiàn),改變了信息的傳遞和處理方式,也影響著人們社會生活的方方面面。在信息技術(shù)的推動下,傳統(tǒng)商業(yè)也衍生出新的模式：電子商務(wù)模式。隨著越來越多的消費(fèi)者通過網(wǎng)絡(luò)平臺進(jìn)行商品交易,網(wǎng)絡(luò)成為一種購物的大眾化渠道。電子商務(wù)技術(shù)和大眾消費(fèi)模式相互影響,彼此推進(jìn),而線下實(shí)體店在應(yīng)對信息時(shí)代商務(wù)電子化的趨勢式則略顯被動。 本文以專賣店為切入點(diǎn),通過對電子商務(wù)技術(shù)以及電子商務(wù)技術(shù)對消費(fèi)者行為影響的研究,分析原有專賣店設(shè)計(jì)原則在信息時(shí)代背景下的變化和發(fā)展趨勢。
[Abstract]:With the development of industrialization, human beings have entered the consumer society. Shopping is not only to meet the material needs of life, but also to become a means to achieve the spiritual demands of the self. At the same time, the emergence of digital media has changed the way of information transmission and processing, and also affected all aspects of people's social life. Under the promotion of information technology, the traditional business has also derived a new model: electronic commerce model. With more and more consumers trading through the network platform, the network has become a popular shopping channel. E-commerce technology and mass consumption mode affect each other and push forward each other, while offline physical stores are slightly passive in dealing with the trend of electronic commerce in the information age. Based on the research of electronic commerce technology and the influence of electronic commerce technology on consumer behavior, this paper analyzes the change and development trend of the original store design principles under the background of the information age.
【學(xué)位授予單位】：中央美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TU247

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 孫婷;M家居建材貿(mào)易公司的客戶關(guān)系管理[D];華南理工大學(xué);2013年

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本文編號：2088588