本文選題：電子商務 + 農(nóng)產(chǎn)品電子商務　； 參考：《浙江海洋大學》2017年碩士論文

【摘要】：中國舟山群島,位于祖國的東海岸和長江出海口交匯處,是我國最大的水產(chǎn)品交易基地,有“海鮮之都”和“祖國漁都”的美稱,是我國屈指可數(shù)的天然深水良港。2011年,舟山群島首次以“浙江舟山群島新區(qū)”的身份被正式寫入《國民經(jīng)濟和社會發(fā)展第十二個五年規(guī)劃綱要》中,從此舟山群島新區(qū)的發(fā)展被納入國家議程。浙江舟山群島新區(qū),東臨我國最大的東海漁場,具有非常明顯區(qū)位、資源優(yōu)勢,積極帶動了浙江省海洋經(jīng)濟的快速發(fā)展;同時,舟山群島新區(qū)的發(fā)展離不開舟山地方經(jīng)濟的同步快速發(fā)展作為基礎。漁業(yè)自古以來都是是舟山地方經(jīng)濟的主導產(chǎn)業(yè)之一,然而傳統(tǒng)的漁業(yè)水產(chǎn)品運營方式存在諸多弊端,如何調(diào)整漁業(yè)產(chǎn)業(yè)結構,探索行之有效的水產(chǎn)品電子商務已成當務之急。中國舟山國際水產(chǎn)城作為國家農(nóng)業(yè)產(chǎn)業(yè)化重點龍頭企業(yè)、國家級重點大型批發(fā)市場更應該主動發(fā)展電子商務戰(zhàn)略,促進企業(yè)市場轉(zhuǎn)型升級。本文從電子商務運營模式入手,通過比對目前水產(chǎn)品典型電子商務運營的幾種模式如B2B、B2C、C2C、B2B2C以及O2O等,歸納總結了各種模式的內(nèi)涵以及特點;采用走訪中國舟山國際水產(chǎn)城、訪談舟山國際水產(chǎn)城管理者及商戶、個人實際水產(chǎn)品購物體驗以及網(wǎng)絡搜索等方法,獲取一手資料,對中國舟山國際水產(chǎn)城電子商務發(fā)展現(xiàn)狀進行了深入分析,結合中國舟山國際水產(chǎn)城電子商務運營環(huán)境分析,發(fā)現(xiàn)舟山國際水產(chǎn)城發(fā)展電子商務所存在的問題。在借鑒國內(nèi)主要水產(chǎn)品電子商務平臺構架方式的基礎上,提出促進中國舟山國際水產(chǎn)城電子商務發(fā)展的對策,從而探索出一條切實有效的中國舟山國際水產(chǎn)城電子商務發(fā)展道路,使舟山漁業(yè)水產(chǎn)行業(yè)真正實現(xiàn)行業(yè)轉(zhuǎn)型升級,進一步提升市場競爭力。
[Abstract]:The Zhoushan archipelago in China, located on the east coast of the motherland and the intersection of the Yangtze River outlet, is the largest aquatic product trading base in China. It has the name of "the seafood capital" and "the motherland fishing". It is the most natural deepwater port in China in.2011, and the Zhoushan archipelago was first written to the national classics as "the new area of Zhejiang Zhoushan islands". In the twelfth five year program of economic and social development, the development of the new area of the Zhoushan islands has been brought into the national agenda. The Zhejiang Zhoushan archipelago new area, the East China East China Sea fishing ground, has the very obvious location, the resource advantage, and the rapid development of the marine economy of Zhejiang province; at the same time, the development of the new area of the Zhoushan islands is not enough. The synchronous and rapid development of local economy in Zhoushan is the basis. Fishery has been one of the leading industries in Zhoushan's local economy since ancient times. However, there are many disadvantages in the traditional fishery water product operation mode. It has become an urgent task to adjust the fishery industry structure and explore the effective aquaculture of aquatic products. The international fishery of Zhoushan, China As the key leading enterprise of national agricultural industrialization, the national key large wholesale market should actively develop e-commerce strategy and promote the transformation and upgrading of the enterprise market. This paper, starting with the e-business operation mode, compares several typical e-business models of aquatic products, such as B2B, B2C, C2C, B2B2C and O2O, etc. This paper sums up the connotation and characteristics of various models, interviews with Zhoushan international aquaculture City, interviews with managers and merchants of Zhoushan international aquaculture City, personal actual aquatic products shopping experience and network search methods to obtain first-hand information, and deeply analyzes the current situation of e-commerce development in Zhoushan international aquaculture city in China, and combines China with China. The analysis of the e-business operating environment of Zhoushan international aquaculture city finds the problems existing in the development of electronic commerce in Zhoushan international aquaculture city. On the basis of reference to the framework of the domestic main aquatic products e-commerce platform, the countermeasures are put forward to promote the development of electronic commerce in the international aquaculture city of Zhoushan, China, so as to explore a practical and effective China. The development path of e-commerce in Zhoushan international aquatic product city enables Zhoushan fishery fishery industry to truly realize industry transformation and upgrading, and further enhance market competitiveness.
【學位授予單位】：浙江海洋大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6

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