本文選題：淘寶村 + 調(diào)查��； 參考：《東北農(nóng)業(yè)大學(xué)》2016年碩士論文

【摘要】：為了真實準(zhǔn)確地了解明水縣淘寶村建設(shè)的實際情況,本研究采取農(nóng)戶問卷調(diào)查的方法,利用設(shè)計的問題來了解受訪者的看法及觀點(diǎn),從農(nóng)戶的角度發(fā)現(xiàn)目前明水縣淘寶村建設(shè)存在的問題。同時通過對國內(nèi)先進(jìn)地區(qū)淘寶村建設(shè)的主要經(jīng)驗進(jìn)行考察,分析總結(jié)明水縣可以學(xué)習(xí)借鑒的經(jīng)驗。在上述分析的基礎(chǔ)上,最終提出促進(jìn)明水縣淘寶村建設(shè)的對策建議。本文首先指出我國農(nóng)村電子商務(wù)和淘寶村發(fā)展的背景,指出明水縣建設(shè)淘寶村可行性。通過收集參加過明水縣農(nóng)村淘寶合伙人招募宣講會的農(nóng)戶的聯(lián)系方式,對303農(nóng)戶進(jìn)行了問卷調(diào)查,進(jìn)行研究分析,了解了明水縣農(nóng)戶對于電子商務(wù)的認(rèn)知和使用情況,了解農(nóng)民淘寶網(wǎng)店經(jīng)營的結(jié)構(gòu)特征、網(wǎng)絡(luò)應(yīng)用狀況、業(yè)務(wù)需求。最后提出促進(jìn)明水縣淘寶村建設(shè)的對策建議。本研究提出的促進(jìn)明水縣淘寶村建設(shè)的對策建議主要包括,一是建立健全的明水縣淘寶村建設(shè)組織管理體系,二是提高明水縣農(nóng)民電子商務(wù)培訓(xùn)水平,三是完善明水縣電子商務(wù)的綜合配套服務(wù),四是完善電子商務(wù)發(fā)展的投融資機(jī)制,五是提高明水縣村電子商務(wù)的服務(wù)品質(zhì)。本研究有利于對明水縣農(nóng)村電子商務(wù)的全面了解。本研究全面系統(tǒng)地分析了明水縣建設(shè)淘寶村背景和現(xiàn)實,通過農(nóng)戶調(diào)查對明水縣建設(shè)淘寶村建設(shè)的總體情況有了全面性的掌握,并由此分析了明水縣淘寶村建設(shè)中存在的問題,這為地方政府決策制定和相關(guān)理論研究提供較大的幫助。
[Abstract]:In order to truly understand the actual situation of Taobao village construction in Mingshui County, this study adopts the method of questionnaire survey of farmers, and uses the design questions to understand the opinions and viewpoints of the interviewees. From the perspective of farmers to find the current Ming-shui County Taobao Village construction problems. At the same time, by investigating the main experience of Taobao village construction in the advanced area of China, this paper analyzes and summarizes the experience that Mingshui County can learn from. On the basis of the above analysis, the countermeasures and suggestions to promote the construction of Taobao Village in Mingshui County are put forward. This paper first points out the background of the development of rural electronic commerce and Taobao village in China, and points out the feasibility of constructing Taobao Village in Mingshui County. Through collecting the contact information of the farmers who had participated in the rural-Taobao partner recruitment seminar in Mingshui County, we conducted a questionnaire survey to 303 peasant households, conducted research and analysis, and learned about the cognition and use of E-commerce among farmers in Mingshui County. Understand farmers Taobao shop management structure characteristics, network applications, business needs. Finally, the paper puts forward the countermeasures and suggestions to promote the construction of Taobao Village in Mingshui County. The countermeasures and suggestions to promote the construction of Taobao Village in Mingshui County are as follows: one is to establish a sound organization and management system for the construction of Taobao Village in Mingshui County, and the other is to improve the level of e-commerce training for farmers in Mingshui County. The third is to perfect the comprehensive supporting services of E-commerce in Mingshui County, the fourth is to perfect the investment and financing mechanism for the development of E-commerce, and the fifth is to improve the service quality of E-commerce in the village of Mingshui County. This study is beneficial to the comprehensive understanding of rural e-commerce in Mingshui County. This study comprehensively and systematically analyzes the background and reality of Taobao village construction in Mingshui County, and comprehensively grasps the overall situation of Taobao village construction in Mingshui County through peasant household investigation, and then analyzes the problems existing in the construction of Taobao Village in Mingshui County. This provides greater help for local government decision-making and related theoretical research.
【學(xué)位授予單位】：東北農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F724.6
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本文編號：2067682