本文選題：跨境電子商務 + 信息流模型��； 參考：《華中師范大學》2017年碩士論文

【摘要】：消費者需求的不斷增加和國家政策的驅動,使跨境電子商務得到迅猛發(fā)展,諸多跨境電商交易平臺應運而生,如全球速賣通、蘭亭集勢、敦煌網(wǎng)、小紅書等,發(fā)展呈現(xiàn)如火如茶之勢。同時,跨境電子商務的發(fā)展也遇到了瓶頸,跨境電子商務信息流和跨境物流分別作為跨境電子商務的基礎和保障未能跟上發(fā)展節(jié)奏,阻礙了跨境電子商務的發(fā)展。特別是跨境電子商務信息流,作為貫穿整個跨境電商活動的要素,其效率直接影響跨境電商交易額,所以研究跨境電子商務信息流很有必要。鑒于國內(nèi)鮮有學者對跨境電子商務信息流進行研究,本文從跨境電子商務信息流基礎理論研究出發(fā),探索跨境電子商務信息流模型及效率,以期為學術研究及跨境電商運作提供借鑒。本文共有以下六章的內(nèi)容:第—章,介紹了論文的選題背景、研究意義、國內(nèi)外研究現(xiàn)狀及研究目標、研究內(nèi)容、研究方法、研究創(chuàng)新點。第二章,闡述了跨境電子商務及其信息流的基本理論。具體包括跨境電子商務的概念、特征、主要類型,信息流的定義、構成要素和分類,跨境電子商務信息流的概念、結構和功能。第三章,構建了跨境電子商務整體信息流模型和營銷推廣信息流模型、交易決策信息流模型、跨境支付結算信息流模型、跨境物流信息流模型與跨境售后信息流模型。第四章,經(jīng)專家討論制定信息流質(zhì)量、信息流速度、信息流成本、信息流收益為跨境電子商務信息流效率評價的—級指標,并對相應的二級指標進行解釋,采用層次分析法確定了各指標權重,并分析了跨境電子商務信息流效率的影響因素。第五章,采用專家打分法分析了 “全球速賣通”信息流過程與效率,發(fā)現(xiàn)了其中存在的信息流向的針對性不強、交易主體信息處理速度較慢、信息流投入的成本不合理的問題,提出了跨境電商信息流優(yōu)化措施。第六章,總結了整個研究的成果以及研究中存在的不足,針對研究的不足之處,提出了未來研究的展望。
[Abstract]:With the increasing demand of consumers and the drive of national policies, cross-border e-commerce has developed rapidly. Many cross-border e-commerce trading platforms have emerged as the times require, such as Global Express, Lanting, Dunhuang net, Little Red Book, etc. The development is as hot as tea. At the same time, the development of cross-border e-commerce also encountered a bottleneck, cross-border e-commerce information flow and cross-border logistics as the basis and guarantee of cross-border e-commerce failed to keep up with the pace of development, hindering the development of cross-border e-commerce. Especially, the information flow of cross-border electronic commerce, as an element of the whole cross-border e-commerce activities, its efficiency directly affects the volume of cross-border e-commerce transactions, so it is necessary to study the information flow of cross-border e-commerce. In view of the fact that few domestic scholars have studied the information flow of cross-border electronic commerce, this paper explores the model and efficiency of cross-border electronic commerce information flow from the basic theory of cross-border electronic commerce information flow. In order to provide reference for academic research and cross-border e-commerce operation. There are six chapters in this paper: chapter -, introduces the background, significance, domestic and foreign research status and research objectives, research content, research methods, research innovation. The second chapter expounds the basic theory of cross-border e-commerce and its information flow. It includes the concept, characteristics, main types, definition of information flow, constituent elements and classification, concept, structure and function of cross-border electronic commerce information flow. In the third chapter, the whole information flow model of cross-border electronic commerce, the information flow model of marketing promotion, the information flow model of transaction decision, the information flow model of cross-border payment and settlement, the information flow model of cross-border logistics and the model of information flow after sale are constructed. In the fourth chapter, experts discuss that the quality of information flow, the speed of information flow, the cost of information flow, the benefit of information flow are the grade index of the efficiency evaluation of information flow in cross-border electronic commerce, and the corresponding secondary index is explained. Analytic hierarchy process (AHP) is used to determine the weight of each index, and the factors influencing the efficiency of cross-border e-commerce information flow are analyzed. In the fifth chapter, the author analyzes the information flow process and efficiency by using the expert scoring method, and finds out that the information flow direction is not specific enough, and the information processing speed of the trading body is slow. The cost of information flow is unreasonable, and the optimization measures of information flow are put forward. In the sixth chapter, the author summarizes the results of the whole research and the shortcomings of the research, and puts forward the prospect of the future research.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6

【參考文獻】

相關期刊論文 前10條

1 劉章發(fā);;大數(shù)據(jù)背景下跨境電子商務信用評價體系構建[J];中國流通經(jīng)濟;2016年06期

2 徐智;楊莉明;;微信朋友圈信息流廣告用戶參與效果研究[J];國際新聞界;2016年05期

3 霍明奎;張向先;李爽;;供應鏈信息生態(tài)鏈信息傳遞效率影響因素的實證研究[J];情報雜志;2016年02期

4 劉淑華;;基于層次分析法的圖書館外包商評價指標權重確定[J];圖書館研究;2015年06期

5 張夏恒;馬天山;;澳大利亞跨境電子商務發(fā)展的機遇與困擾[J];中國流通經(jīng)濟;2015年09期

6 金虹;林曉偉;;我國跨境電子商務的發(fā)展模式與策略建議[J];宏觀經(jīng)濟研究;2015年09期

7 柯穎;;我國B2C跨境電子商務物流模式選擇[J];中國流通經(jīng)濟;2015年08期

8 Pp娜;;我國跨境電子商務貿(mào)易平臺模式探討[J];中國流通經(jīng)濟;2015年08期

9 冀芳;張夏恒;;跨境電子商務物流模式創(chuàng)新與發(fā)展趨勢[J];中國流通經(jīng)濟;2015年06期

10 李偉;;關于促進我國跨境電子商務發(fā)展的觀點綜述[J];經(jīng)濟研究參考;2015年30期

相關重要報紙文章 前1條

1 蔣煒寧;陸靈剛;;跨境電商發(fā)展猛 人才輸送“拖后腿”[N];寧波日報;2016年

相關碩士學位論文 前6條

1 秦振飛;基于產(chǎn)業(yè)鏈的電子商務信息流優(yōu)化研究[D];河北大學;2014年

2 王漫;邊境貿(mào)易結算方式研究[D];內(nèi)蒙古大學;2013年

3 高銀艷;電子商務典型模式中的信息流分析[D];吉林大學;2006年

4 陳瑤;電子商務信息流優(yōu)化設計[D];吉林大學;2004年

5 陳瑤;信息流優(yōu)化在電子商務中的應用[D];吉林大學;2004年

6 牛文俊;電子商務信息流優(yōu)化研究[D];西南石油學院;2003年

，

本文編號：2040499