本文選題：垂直 + 跨境電商　； 參考：《廣東技術(shù)師范學(xué)院學(xué)報(bào)》2016年09期

【摘要】：近幾年來,隨著國(guó)際物流日漸成熟以及我國(guó)政府的大力扶植,我國(guó)跨境電子商務(wù)已經(jīng)進(jìn)入黃金時(shí)期。與綜合型平臺(tái)電商的大超市相比,垂直類跨境電商更加偏向于主題經(jīng)營(yíng),并且將"用戶為中心"的精細(xì)化管理優(yōu)勢(shì)發(fā)展到極致。然而,此類電商平臺(tái)由于價(jià)格戰(zhàn)的影響已進(jìn)入紅海時(shí)代。本文通過以英國(guó)最大的服裝B2C網(wǎng)絡(luò)零售商之一的ASOS(As Seenon Screen)公司為例,分析垂直跨境電商在市場(chǎng)定位,自有品牌發(fā)展以及倉(cāng)儲(chǔ)物流方面的優(yōu)勢(shì),并針對(duì)我國(guó)垂直跨境電商平臺(tái)存在的問題提出相應(yīng)經(jīng)營(yíng)的啟示。
[Abstract]:In recent years, with the maturity of international logistics and the support of our government, cross-border e-commerce has entered a golden period. Compared with the large supermarkets with integrated platform e-commerce, vertical cross-border e-commerce is more inclined to the theme management, and develops the "user-centered" fine management advantage to the extreme. However, such ecommerce platforms have entered the Red Sea era because of price wars. Taking ASOSN as Seenon screen, one of the largest apparel B2C online retailers in the UK, as an example, this paper analyzes the advantages of vertical cross-border e-commerce in terms of market positioning, private brand development and warehousing logistics. And to solve the problems of vertical cross-border e-commerce platform in China, the enlightenment of the corresponding management is put forward.
【作者單位】： 廣東農(nóng)工商職業(yè)技術(shù)學(xué)院外語系;
【分類號(hào)】：F724.6;F752

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本文編號(hào)：2019386