本文選題：文化距離 + 跨境電子商務(wù)��； 參考：《南昌大學(xué)》2017年碩士論文

【摘要】：自全球金融危機(jī)爆發(fā)以來,中國傳統(tǒng)對外貿(mào)易受到巨大沖擊,跨境電子商務(wù)卻勢頭強(qiáng)勁,呈現(xiàn)出高速增長的態(tài)勢。而跨境電子商務(wù)在中國還是一種新興對外貿(mào)易模式,目前還處在初步發(fā)展階段,研究文化因素在中國跨境電子商務(wù)貿(mào)易中的影響與作用,對中國跨境電子商務(wù)快速、健康、穩(wěn)定的發(fā)展具有重要意義。盡管中國跨境電子商務(wù)得到了國家的大力支持,發(fā)展速度甚至趕超了發(fā)達(dá)國家,但其進(jìn)出口貿(mào)易結(jié)構(gòu)并不平衡,加大了跨境電子商務(wù)貿(mào)易的風(fēng)險。研究跨境電子商務(wù)進(jìn)出口貿(mào)易結(jié)構(gòu)問題,需要對其影響因素進(jìn)行分析,本文結(jié)合國家文化維度理論和國際貿(mào)易理論,運用貿(mào)易引力模型分析文化距離對跨境電子商務(wù)的影響,從文化視角解釋中國跨境電子商務(wù)問題產(chǎn)生的原因,研究內(nèi)容和結(jié)論如下:第一,文化距離對中國進(jìn)口跨境電子商務(wù)存在顯著性相關(guān)關(guān)系,當(dāng)文化距離作為整體變量時,對中國進(jìn)口跨境電子商務(wù)存在負(fù)相關(guān)關(guān)系;當(dāng)文化距離作為五個組合變量時,權(quán)力距離維度等對中國進(jìn)口跨境電子商務(wù)存在正相關(guān)關(guān)系,集體/個人主義維度等對中國進(jìn)口跨境電子商務(wù)存在負(fù)相關(guān)關(guān)系。第二,文化距離對中國出口跨境電子商務(wù)的影響有所不同,當(dāng)文化距離作為整體變量時,對中國出口跨境電子商務(wù)存在負(fù)相關(guān)關(guān)系;當(dāng)文化距離作為五個組合變量時,長短期導(dǎo)向維度對中國出口跨境電子商務(wù)不存在影響,其余四個維度均對中國出口跨境電子商務(wù)存在負(fù)相關(guān)關(guān)系。第三,文化距離作為整體變量時,對中國進(jìn)口跨境電子商務(wù)的影響要大于對中國出口跨境電子商務(wù)的影響;文化距離作為五個組合變量時,各個維度對中國進(jìn)口和出口跨境電子商務(wù)的影響大小存在不同。
[Abstract]:Since the outbreak of the global financial crisis, China's traditional foreign trade has suffered a huge impact, but cross-border e-commerce has a strong momentum, showing a rapid growth trend. Cross-border e-commerce is still a new foreign trade model in China, and it is still in its initial stage of development. To study the influence and role of cultural factors in China's cross-border e-commerce trade, it is fast and healthy for China's cross-border e-commerce. Stable development is of great significance. Although China's cross-border e-commerce has been greatly supported by the state and the speed of development has surpassed that of the developed countries, the structure of its import and export trade is not balanced, which increases the risk of cross-border e-commerce trade. In order to study the structure of cross-border electronic commerce import and export trade, we need to analyze its influence factors. Combining the theory of national culture dimension and international trade theory, this paper analyzes the influence of cultural distance on cross-border electronic commerce by using trade gravity model. The research contents and conclusions are as follows: first, cultural distance has a significant correlation with China's import cross-border e-commerce, when cultural distance is taken as a whole variable. When the cultural distance is taken as the five combined variables, the dimension of power distance has a positive correlation with the cross-border e-commerce of China's import. There is a negative correlation between the dimension of collectivity and individualism on cross-border e-commerce in China. Secondly, the influence of cultural distance on cross-border e-commerce of China's export is different. When cultural distance is taken as a whole variable, there is a negative correlation to cross-border electronic commerce of China's export, and when cultural distance is taken as five combination variables, The long and short term orientation dimension has no influence on China's export cross-border electronic commerce, while the other four dimensions have negative correlation with China's export cross-border electronic commerce. Thirdly, when cultural distance is taken as a whole variable, the influence on China's import cross-border electronic commerce is greater than on China's export cross-border electronic commerce. The impact of each dimension on Chinese import and export cross-border e-commerce is different.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F752.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 袁其剛;王s，

本文編號：1991409