發(fā)布時間：2018-05-29 01:05

  本文選題：外貿(mào)企業(yè) + B2C　； 參考：《河南師范大學(xué)》2017年碩士論文

【摘要】：在全球經(jīng)濟(jì)低迷和國際競爭加劇的背景下,我國外貿(mào)企業(yè)分割國際市場份額變得愈加艱難,我國外貿(mào)企業(yè)亟需轉(zhuǎn)變外貿(mào)方式來逆轉(zhuǎn)企業(yè)困境,跨境電商作為一種新型的貿(mào)易模式給我國外貿(mào)企業(yè)帶來了福音�？缇畴娚滩粌H縮短外貿(mào)交易流程,提高貿(mào)易效率,還降低了外貿(mào)企業(yè)的交易成本,創(chuàng)造更多交易機(jī)會,使我國外貿(mào)企業(yè)以更加積極的姿態(tài)更多地參與到國際競爭。我國的外貿(mào)企業(yè)運(yùn)用跨境平臺進(jìn)行對外貿(mào)易成為其未來發(fā)展的一個必然選擇,這種方式已成為我國對外經(jīng)濟(jì)貿(mào)易增長的重要推動力。但是外貿(mào)企業(yè)的應(yīng)用水平如何,哪些因素對其應(yīng)用水平的影響較大,以及通過怎樣的措施來促進(jìn)跨境電商的發(fā)展等,這些都需要我們探索和研究。本文以外貿(mào)企業(yè)應(yīng)用B2C出口跨境電商作為研究對象。首先從研究背景和研究意義兩個方面進(jìn)行闡述,并對跨境電商領(lǐng)域的國內(nèi)外相關(guān)研究進(jìn)行詳細(xì)的梳理并進(jìn)行歸類;然后對跨境電商的相關(guān)概念和理論進(jìn)行概述,并從我國外貿(mào)企業(yè)B2C跨境電商的應(yīng)用現(xiàn)狀、必要性以及存在的問題等三個方面進(jìn)行分析;接著對我國外貿(mào)企業(yè)應(yīng)用B2C跨境電商影響因素進(jìn)行實(shí)證分析,從國際網(wǎng)絡(luò)營銷、國際電子支付、電子通關(guān)和國際物流等四個環(huán)節(jié)進(jìn)行主成分因子的分析,并找出B2C跨境電商各個環(huán)節(jié)發(fā)展的主要影響因素;最后綜合本文的理論和實(shí)證研究提出我國外貿(mào)企業(yè)應(yīng)用B2C跨境電商發(fā)展的相關(guān)建議。
[Abstract]:Under the background of the global economic downturn and the intensification of international competition, it becomes more and more difficult for our foreign trade enterprises to divide the share of the international market. The foreign trade enterprises of our country urgently need to change the foreign trade mode to reverse the difficulties of the enterprises. As a new trade model, cross-border e-commerce has brought good news to our foreign trade enterprises. Cross-border e-commerce not only shortens the flow of foreign trade transactions and improves trade efficiency, but also reduces the transaction costs of foreign trade enterprises, creates more trading opportunities, and makes our foreign trade enterprises participate in international competition more actively. It is an inevitable choice for our foreign trade enterprises to use cross-border platform to carry out foreign trade in the future, which has become an important driving force for the growth of China's foreign economic and trade. However, the level of application of foreign trade enterprises, which factors have a greater impact on their application level, and what measures to promote the development of cross-border e-commerce, all of which need to be explored and studied. In this paper, the foreign trade enterprises to apply B-2 C export cross-border e-commerce as the research object. First from the research background and significance of the two aspects of the elaboration, and cross-border e-commerce related research at home and abroad are sorted out and classified in detail; then cross-border e-commerce related concepts and theories are summarized. It also analyzes the current situation, necessity and existing problems of B2C cross-border e-commerce in foreign trade enterprises of our country, and then makes an empirical analysis on the influencing factors of B2C cross-border e-commerce used by foreign trade enterprises in China, and analyzes the influence factors of B2C cross-border e-commerce from the international network marketing. International electronic payment, electronic customs clearance and international logistics are the four links of the principal component factor analysis, and find out the B2C cross-border e-commerce development of the main factors; Finally, based on the theoretical and empirical research of this paper, some suggestions on the development of B2C cross-border e-commerce for foreign trade enterprises in China are put forward.
【學(xué)位授予單位】：河南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F752

【參考文獻(xiàn)】

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本文編號：1948898