本文選題：電子商務(wù) + 信息流轉(zhuǎn)　； 參考：《華中師范大學(xué)》2014年碩士論文

【摘要】：在電子商務(wù)高速發(fā)展的背景下,分析國內(nèi)外電子商務(wù)信息流轉(zhuǎn)理論與內(nèi)容。從流轉(zhuǎn)效率視角,研究在電子商務(wù)生態(tài)鏈中,正反向信息流轉(zhuǎn)的概念與鏈?zhǔn)疥P(guān)系。為完善網(wǎng)絡(luò)信息生態(tài)鏈理論,奠定了一定的基礎(chǔ)。結(jié)合網(wǎng)絡(luò)生態(tài)鏈信息流轉(zhuǎn)理論,通過研究電子商務(wù)生態(tài)鏈信息流轉(zhuǎn)效率的標(biāo)準(zhǔn),探討影響流轉(zhuǎn)效率的因素,試圖提出優(yōu)化信息流轉(zhuǎn)效率的具體可操作性措施,為中國電子商務(wù)產(chǎn)業(yè)發(fā)展提供可靠的依據(jù)。 除第一部分緒論和第六部分結(jié)語外,全文分為以下幾個部分： 第二部分以信息生態(tài)理論為基礎(chǔ),總結(jié)概述電子商務(wù)生態(tài)鏈的基礎(chǔ)理論。創(chuàng)造性地提出電子商務(wù)生態(tài)鏈概念；從三大角度標(biāo)準(zhǔn)入手,綜合分析在電子商務(wù)網(wǎng)絡(luò)環(huán)境中,信息流轉(zhuǎn)的特點并畫出流轉(zhuǎn)模型。 第三部分概述電子商務(wù)高效流轉(zhuǎn)的三大優(yōu)質(zhì)標(biāo)準(zhǔn)。從正反信息方向、結(jié)構(gòu)形態(tài)、技術(shù)水平和內(nèi)外部環(huán)境標(biāo)準(zhǔn)入手,深入分析流轉(zhuǎn)速度、質(zhì)量和經(jīng)濟(jì)成本等方面的標(biāo)準(zhǔn)界定。 第四部分結(jié)合電子商務(wù)生態(tài)鏈的一般形式探討影響信息流轉(zhuǎn)效率的因素。研究各個影響因素如何影響信息流轉(zhuǎn)效率,并重點闡述各個影響因素之間的互相制衡關(guān)系及其重要意義。 第五部分依據(jù)三大標(biāo)準(zhǔn),從影響信息流轉(zhuǎn)效率的各個因素特點入手,對節(jié)點、鏈?zhǔn)浇Y(jié)構(gòu)、技術(shù)水平和經(jīng)濟(jì)環(huán)境一一提出相應(yīng)優(yōu)化對策。 本論文研究著重點在于,確立電子商務(wù)生態(tài)鏈信息流轉(zhuǎn)效率影響因素,以及各個因素之間的關(guān)系及其對效率的影響機(jī)制。
[Abstract]:In the background of the rapid development of e-commerce, the theory and content of e-business information circulation at home and abroad are analyzed. From the perspective of circulation efficiency, the concept and chain relationship of the positive and reverse information flow in the ecommerce ecological chain are studied. The basis for improving the theory of the network information ecological chain is laid. By studying the standards of the efficiency of ecommerce ecological chain information circulation, this paper discusses the factors that affect the efficiency of the circulation, and attempts to put forward specific and operable measures to optimize the efficiency of information circulation, and provide a reliable basis for the development of China's e-commerce industry.
In addition to the first part of the introduction and the sixth part of the epilogue, the full text is divided into the following sections:
The second part, based on the theory of information ecology, summarizes the basic theory of ecommerce ecological chain, creatively puts forward the concept of ecommerce ecological chain, and analyzes the characteristics of information circulation in the e-business network environment and draws a flow model from three angles.
The third part outlines the three high quality standards for the efficient circulation of e-commerce. From the direction of the positive and negative information, the structure form, the technical level and the internal and external environmental standards, the standard definition of the circulation speed, quality and economic cost is deeply analyzed.
The fourth part discusses the factors that affect the efficiency of information circulation in general form of ecommerce ecological chain, and studies how each influence factor affects the efficiency of information circulation, and focuses on the mutual balance and significance of each influencing factor.
The fifth part, based on the three major standards, starts with the factors that affect the efficiency of the information circulation, and puts forward the corresponding optimization countermeasures to the nodes, the chain structure, the technical level and the economic environment.
The focus of this paper is to establish the factors affecting the efficiency of e-business ecological chain information circulation, as well as the relationship between various factors and the mechanism of influence on efficiency.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F713.36

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