本文選題：電子商務(wù) + 中小型傳統(tǒng)制造商　； 參考：《中國(guó)商論》2016年10期

【摘要】：隨著信息技術(shù)和電子商務(wù)的快速發(fā)展,跨境電子商務(wù)也嶄露頭角并快速地成長(zhǎng)和壯大。跨境電子商務(wù)作為電子商務(wù)中的一種新興模式,相比傳統(tǒng)的國(guó)際貿(mào)易來(lái)說(shuō)更加方便快捷。但正由于如此,跨境電子商務(wù)中的競(jìng)爭(zhēng)比國(guó)際貿(mào)易和傳統(tǒng)電子商務(wù)中的競(jìng)爭(zhēng)要更加激烈。本文主要針對(duì)傳統(tǒng)制造商,他們作為出口跨境電子商務(wù)的主要參與者,如何轉(zhuǎn)變自身的思維模式和經(jīng)營(yíng)策略,以及如何在如此殘酷的環(huán)境下生存等問(wèn)題進(jìn)行了分析。
[Abstract]:With the rapid development of information technology and e-commerce, cross-border e-commerce is emerging and growing rapidly. Cross-border e-commerce, as a new mode of e-commerce, is more convenient than traditional international trade. But because of this, the competition in cross-border e-commerce is more intense than that in international trade and traditional e-commerce. This paper mainly focuses on the traditional manufacturers, as the main participants in the export cross-border e-commerce, how to change their own thinking mode and management strategy, and how to survive in such a cruel environment.
【作者單位】： 湖南農(nóng)業(yè)大學(xué)信息科學(xué)技術(shù)學(xué)院;
【分類號(hào)】：F724.6;F425

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