本文選題：戰(zhàn)略管理 + 發(fā)展戰(zhàn)略��； 參考：《電子科技大學(xué)》2016年碩士論文

【摘要】：近年來(lái),隨著國(guó)際貿(mào)易條件的惡化,全球貿(mào)易增速放緩,但是中國(guó)跨境電子商務(wù)依然逆勢(shì)成長(zhǎng)。2015年中國(guó)跨境電商交易規(guī)模達(dá)4.8萬(wàn)億元,同比增長(zhǎng)28%,占中國(guó)進(jìn)出口總額的19.5%。YG公司是深圳一家專業(yè)從事進(jìn)出口代理、跨境物流供應(yīng)鏈業(yè)務(wù)以及跨境電子商務(wù)運(yùn)營(yíng)的綜合性集團(tuán)公司。2016年上半年“跨境新政”的業(yè)務(wù)拓展也遇到了前所未有的阻力和發(fā)展瓶頸。為了有效地解決這些問(wèn)題,公司迫切需要研究和規(guī)劃自己的發(fā)展戰(zhàn)略,尋找新的突破點(diǎn)和經(jīng)濟(jì)增長(zhǎng)點(diǎn),實(shí)現(xiàn)公司的升級(jí)轉(zhuǎn)型和可持續(xù)性發(fā)展。本文采用了資料及數(shù)據(jù)收集、團(tuán)隊(duì)討論、定性與定量分析相結(jié)合等多種方法,綜合運(yùn)用了管理科學(xué)研究的多種分析工具,包括G-PEST分析、波特五力分析、EFE矩陣分析、價(jià)值鏈分析、IFE矩陣分析、SWOT分析、GSM矩陣分析等管理科學(xué)方法。本文深入研究了YG公司發(fā)展戰(zhàn)略及其電子商務(wù)發(fā)展現(xiàn)狀,提出了YG公司創(chuàng)新型的萬(wàn)店社區(qū)O2O品牌化跨境電商發(fā)展戰(zhàn)略:積極推行萬(wàn)店社區(qū)O2O戰(zhàn)略,實(shí)現(xiàn)從賣白牌到賣品牌的轉(zhuǎn)型;構(gòu)建跨境電商生態(tài)戰(zhàn)略,以互聯(lián)網(wǎng)為基礎(chǔ),圍繞跨境電商云平臺(tái)的核心版塊,延伸到物流、農(nóng)村電商、教育、金融等;實(shí)現(xiàn)綜合信息服務(wù)平臺(tái)的升級(jí)轉(zhuǎn)型戰(zhàn)略,充分利用和發(fā)揮大數(shù)據(jù)和物聯(lián)網(wǎng)等新興科技的力量,幫扶傳統(tǒng)實(shí)體店快速成功轉(zhuǎn)型;實(shí)行資本化運(yùn)作戰(zhàn)略,啟動(dòng)新三板掛牌上市程序。本文是將傳統(tǒng)企業(yè)與電子商務(wù)相結(jié)合的一次全新探索和創(chuàng)新,通過(guò)對(duì)戰(zhàn)略管理和電子商務(wù)管理等相關(guān)理論的探索研究,規(guī)劃并提出了YG公司創(chuàng)新型的萬(wàn)店社區(qū)O2O品牌化跨境電商發(fā)展戰(zhàn)略;本文通過(guò)研究,希望能為其他中小型企業(yè)制定電子商務(wù)發(fā)展戰(zhàn)略提供參考和借鑒。
[Abstract]:In recent years, with the deterioration of international trade conditions, the growth of Global trade has slowed down, but China's cross-border e-commerce is still growing against the trend of.2015. China's cross-border e-commerce transactions have reached 4 trillion and 800 billion yuan, up 28%, accounting for the total import and export of China, which is an import and export agent in Shenzhen, and the cross-border logistics supply chain business. In order to effectively solve these problems, the company urgently needs to study and plan its own development strategy, find new breakthroughs and economic growth points to realize the company, in order to solve these problems in the first half of.2016. A variety of methods, such as data and data collection, team discussion, qualitative and quantitative analysis, are used in this paper, including G-PEST analysis, Potter's five force analysis, EFE matrix analysis, value chain analysis, IFE matrix analysis, SWOT analysis, and GSM matrix analysis. This paper studies the development strategy of YG company and the current situation of e-commerce development, and puts forward the development strategy of O2O brand cross border e-commerce in the YG company's innovative Wan Dian community: actively promoting the O2O strategy of the WAN Dian community, realizing the transformation from selling white cards to selling brands, constructing the ecological strategy of cross-border e-commerce, based on the Internet, Around the core of the cross-border e-commerce platform, it extends to logistics, rural e-commerce, education, finance, and so on. To realize the upgrading and transformation strategy of the integrated information service platform, make full use of the power of new technology such as big data and Internet of things and help the traditional entity shop to transform rapidly and successfully; implement the strategy of capitalization operation and start the new three board listing This article is a new exploration and innovation of the combination of traditional enterprises and e-commerce. Through the exploration and research of the related theories of strategic management and e-commerce management, this paper plans and puts forward the O2O brand cross border e-commerce development strategy of the YG company's innovative Wan Dian community. The enterprise can provide reference and reference for formulating e-commerce development strategy.

【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6;F274;F752.6

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本文編號(hào)：1851376