本文選題：跨境電子商務 + 供應鏈管理��； 參考：《東華大學》2017年碩士論文

【摘要】：跨境電商作為一種新興的國際貿易形式,近幾年逐漸成為一個熱點話題,獲得了廣泛的關注和參與。在政府層面,與跨境電商相關的政策層出不窮;在電商領域,阿里巴巴、亞馬遜的巨頭全面布局;在大眾創(chuàng)業(yè)、萬眾創(chuàng)新的方面,涌現(xiàn)出的新模式也撬動著跨境電商市場固有的份額;在傳統(tǒng)供應鏈和物流方面,順豐、圓通等快遞企業(yè)利用自身業(yè)務優(yōu)勢,逐漸向供應鏈的采購和渠道兩端延伸;在社會環(huán)境方面,大量資金的涌入和媒體的推波助瀾,也讓跨境電商每天都在演繹著勵志的創(chuàng)業(yè)故事。然而,現(xiàn)實并沒有故事那么美好。跨境電商行業(yè)資本和互聯(lián)網+的浪潮推動下,有行業(yè)新秀的涌現(xiàn),也有很多人黯然退場�？缇畴娚桃�、更好的健康發(fā)展,還有很多事情需要做,比如在政策、貿易方式、報關、檢驗檢疫、外匯管理等方面還需要做持續(xù)的改善和研究。從貿易模式來看,跨境電商是一種顛覆傳統(tǒng)國際貿易體系的創(chuàng)新。基于電子商務技術,穿越了時間和空間,讓消費者能夠輕松買到其他國家的商品。與之相伴相生的就是跨境電商的供應鏈管理。跨境電商供應鏈管理涵蓋了采購、物流、銷售、逆向物流等內容,貫穿了整個經營活動。因此,由跨境電商供應鏈組織形式構成的模式基本上確定了跨境電商的特性。從目前從業(yè)的企業(yè)來看,主要參與者共有兩類。第一類,是以國際物流或國際貿易為主的企業(yè),通過物流業(yè)務向采購和銷售兩端延伸,或通過貿易向下延伸至物流和銷售,以較低的業(yè)務轉型成本進入了跨境電商領域,這一類企業(yè)的特點是掌握了跨境電商供應鏈的一個或多個支點,以此延伸建立完整的供應鏈管理。第二類,是互聯(lián)網企業(yè)或國內外一般電子商務企業(yè),這類企業(yè)一般以平臺為基礎,搭建適合平臺定位的供應鏈管理模式,這種模式的優(yōu)勢是不受傳統(tǒng)模式的制約,可以用更新的理論和方法去構建最適合的模式,但是,同樣是由于沒有歷史的制約,在供應鏈管理的方面容易走一些彎路。X企業(yè)從事傳統(tǒng)國際貿易及國際物流業(yè)務十多年,通過與互聯(lián)網科技公司的重組,轉型成為一個以互聯(lián)網平臺為驅動,以跨國采購、國際物流、O2O分銷為基礎的跨境電商供應鏈管理服務企業(yè)。顯然,X企業(yè)不具備像阿里巴巴、亞馬遜等跨境電商巨頭在采購、銷售、資金、平臺等方面的實力;也不具備順豐、圓通等快遞企業(yè)在物流上的巨大優(yōu)勢。因此,X企業(yè)必須通過對自身優(yōu)勢和劣勢的分析,揚長避短,在采購、物流、銷售方面找到適合自己的定位,構建差異化的供應鏈管理模式。本文通過對常見B2B、B2C、C2C等供應鏈管理模式進行研究和對比,分析出每種模式的主要特點及關鍵要素,結合X企業(yè)的分析,提出適合X企業(yè)的跨境電商供應鏈PCC管理模式,通過數(shù)據模型建立PCC模式的理論基礎,通過對運作策略和實施措施的研究驗證PCC模式的可行性,建立X企業(yè)可持續(xù)發(fā)展模式,形成采購、物流、銷售互相促進的良性循環(huán),將供應鏈的各個環(huán)節(jié)聚集在統(tǒng)一的平臺上,提升客戶滿意度,提升企業(yè)的核心競爭力。
[Abstract]:As a new form of international trade, cross-border e-commerce has gradually become a hot topic in recent years and has gained wide attention and participation. At the government level, the policies related to cross-border e-commerce are emerging in an endless stream; in the field of e-commerce, the Alibaba and the Amazon's tycoon overall layout; the emergence of new developments in the public business and innovation. The model also pried the inherent share of the cross-border e-commerce market. In the traditional supply chain and logistics, the express enterprises, such as Shun Feng, Yutong and other express enterprises, use their own business advantages to gradually extend the supply chain to both ends of the procurement and channel. Journal of entrepreneurial story. However, the reality is not so beautiful. The story of cross-border electricity supplier industry capital and Internet plus the wave driven, with the emergence of rookie industry, there are a lot of people had to exit. The healthy development of cross-border electricity faster, better, there are a lot of things to do, such as policy, trade, customs. The inspection and quarantine, foreign exchange management In terms of trade patterns, cross-border e-commerce is an innovation that subverts the traditional international trading system. Based on e-business technology, it is able to travel through time and space to allow consumers to easily buy goods from other countries. E-commerce supply chain management covers procurement, logistics, sales, reverse logistics and other content, which runs through the whole business activities. Therefore, the pattern made up of cross-border e-commerce supply chain basically determines the characteristics of cross-border e-commerce. From the current business enterprise, there are two main types of participants. The first category is international logistics or international trade. Based on logistics business, enterprises that extend to both ends of procurement and sales, or through trade down to logistics and sales, have entered the cross-border e-commerce field with lower business transformation costs. This type of enterprise is characterized by mastering one or more fulcrum of cross-border e-commerce supply chain to extend the complete supply chain management. The second category is the Internet enterprise or the general e-commerce enterprises at home and abroad. These enterprises generally build a supply chain management model suitable for platform positioning based on the platform. The advantages of this model are not restricted by the traditional mode, and the most suitable model can be constructed with the updated theories and methods. However, it is also due to the lack of history. In the aspects of supply chain management, it is easy to take some curve.X enterprises to engage in traditional international trade and international logistics business for more than 10 years. Through restructuring with Internet technology companies, it becomes a cross border supply chain management service enterprise based on the Internet platform as the drive, transnational procurement, international logistics and O2O sub marketing. Obviously, X enterprises do not have the strength in procurement, sales, funds and platforms, such as the Alibaba, Amazon and other cross-border e-commerce giants, and the huge advantages of the express enterprises such as Shun Feng and Yutong. Therefore, the X enterprise must find its advantages and disadvantages through the analysis of its own advantages and disadvantages, and find an appropriate way to purchase, logistics, and sales. Through the research and comparison of the common B2B, B2C, C2C and other supply chain management modes, the main characteristics and key elements of each model are analyzed in this paper, and the analysis of X enterprises is put forward, and the PCC management mode of the cross-border electric business supply chain suitable for X enterprises is put forward, and the PCC is established through the data model. The theoretical basis of the model is to verify the feasibility of the PCC model through the study of the operation strategy and implementation measures, to establish a sustainable development model of the X enterprise, to form a virtuous circle of purchasing, logistics and sales promotion, and to gather each link of the supply chain on a unified platform to improve the customer satisfaction and enhance the core competitiveness of the enterprise.

【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F752.6;F274

【參考文獻】

相關期刊論文 前10條

1 胡俊文;戴瑾;葉元;;跨境電子商務:中國外貿發(fā)展新模式[J];現(xiàn)代商貿工業(yè);2016年11期

2 鐘昌元;;跨境電子商務背景下我國行郵物品稅的改革探討[J];海關與經貿研究;2016年03期

3 程佳聰;;跨境電子商務發(fā)展與對外貿易模式轉型分析[J];中國市場;2016年10期

4 胡雷芳;;跨境電子商務平臺競爭力比較分析[J];電子商務;2016年02期

5 劉敏;;基于電子商務平臺下海外代購的法律問題研究[J];法制博覽;2016年01期

6 劉志中;;外貿“新常態(tài)”下跨境電子商務的發(fā)展[J];現(xiàn)代經濟探討;2015年12期

7 羅娟娟;許仲生;;我國出口跨境B2C電子商務代運營發(fā)展研究[J];湖南工業(yè)大學學報(社會科學版);2015年05期

8 方燦;杭言勇;;我國跨境電商平臺的運營模式探討[J];時代金融;2015年32期

9 馮雨;;B2C模式下的自貿區(qū)跨境電子商務法律問題研究——以“跨境通”平臺為切入點[J];上海商學院學報;2015年05期

10 申明江;;跨境電商如何保證“供應鏈”?[J];中國海關;2015年10期

相關會議論文 前1條

1 張鑫;鄭伏;;標準化助推杭州跨境電子商務綜合試驗區(qū)發(fā)展[A];標準化改革與發(fā)展之機遇——第十二屆中國標準化論壇論文集[C];2015年

相關重要報紙文章 前3條

1 閔敏;申偉鵬;;跨境電商設立和運營中的相關法律問題[N];國際商報;2015年

2 顏菊陽;;供應鏈成糊涂賬 跨境電商進口有“痛點”[N];中國商報;2015年

3 洪濤;;跨境電商：得供應鏈者得天下[N];現(xiàn)代物流報;2015年

相關碩士學位論文 前3條

1 魏爽;跨境電子商務立法的國際比較研究[D];浙江大學;2015年

2 林佳;跨境電商物流業(yè)務模式研究[D];上海交通大學;2014年

3 張紅英;中國B2C跨境電子商務的發(fā)展問題研究[D];山東大學;2014年

，

本文編號：1826591