本文選題：服務(wù)設(shè)計 + 智能服裝零售店�。� 參考：《大連理工大學(xué)》2016年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)信息技術(shù)的蓬勃發(fā)展,電子商務(wù)快速創(chuàng)新所帶來的新興消費(fèi)方式正逐漸滲透到人們?nèi)粘Ｉ钪械母鱾�角落。其中以服裝零售為代表的傳統(tǒng)零售行業(yè)受到了相當(dāng)程度的沖擊和影響,不得不面臨巨大的轉(zhuǎn)型壓力和創(chuàng)新挑戰(zhàn)。此外,在體驗經(jīng)濟(jì)來臨的今天,人們對服務(wù)體驗的不斷關(guān)注和追求,讓服務(wù)設(shè)計正作為一種新興的設(shè)計理念越來越受到重視。因此,本文基于服務(wù)設(shè)計理念,以優(yōu)化服務(wù)體驗為訴求點(diǎn),指導(dǎo)智能化轉(zhuǎn)型趨勢之下的服裝零售店的設(shè)計研究。本文從服務(wù)設(shè)計理念相關(guān)的理論展開研究,包括對服務(wù)設(shè)計的概念、服務(wù)設(shè)計的原則、服務(wù)設(shè)計工具及服務(wù)設(shè)計流程等理論分析。通過對服裝零售店、現(xiàn)有智能技術(shù)和服務(wù)設(shè)計理念在智能零售店的應(yīng)用案例分析,探討服務(wù)設(shè)計理念導(dǎo)入智能服裝零售店設(shè)計中應(yīng)用范疇和價值。通過對服務(wù)設(shè)計理念的理論分析和對服裝零售店智能化轉(zhuǎn)型變革的論述,總結(jié)出服務(wù)設(shè)計理念下的智能服裝零售店設(shè)計原則：服務(wù)互動數(shù)字化原則、智能技術(shù)人性化原則、交互形式多樣化原則、服務(wù)體驗個性化原則和智能觸點(diǎn)一致化原則。進(jìn)而在設(shè)計原則的基礎(chǔ)之上,梳理出服務(wù)設(shè)計理念下智能服裝零售店的設(shè)計方法：繪制服務(wù)藍(lán)圖、顯化服務(wù)證據(jù)、優(yōu)化服務(wù)流程、增加服務(wù)接觸點(diǎn)和導(dǎo)入自助服務(wù)。本次研究選取快時尚服裝零售店作為設(shè)計實踐研究對象。通過調(diào)研總結(jié)顧客購物過程和基本需求、繪制快時尚服裝零售店的服務(wù)藍(lán)圖和分析各服務(wù)接觸點(diǎn),找出現(xiàn)有快時尚服裝零售店的服務(wù)不足和相對薄弱服務(wù)環(huán)節(jié),進(jìn)而提出快時尚智能服裝零售店服務(wù)流程的構(gòu)想。設(shè)計成果最終包括快時尚智能服裝零售店的服務(wù)系統(tǒng)構(gòu)建和智能硬件終端設(shè)計(智能貨架、智能試衣間、智能自助收銀機(jī))。該設(shè)計實踐為上述所得出設(shè)計原則和設(shè)計方法提供了例證。本論文研究從服務(wù)方面拓展了服裝零售店設(shè)計的維度,相應(yīng)的設(shè)計實踐也為今后相關(guān)的研究提供參考依據(jù)。
[Abstract]:With the rapid development of Internet information technology, the new consumption mode brought by the rapid innovation of electronic commerce is gradually infiltrating into every corner of people's daily life. Among them, the traditional retailing industry, represented by clothing retailing, has been impacted and influenced to a certain extent, and has to face enormous pressure of transition and challenge of innovation. In addition, with the coming of experience economy, people pay more and more attention to service experience, which makes service design more and more important as a new design concept. Therefore, based on the concept of service design, this paper aims at optimizing service experience to guide the design of clothing retail stores under the trend of intelligent transformation. This paper studies the theory of service design, including the concept of service design, service design principles, service design tools and service design process. By analyzing the application case of clothing retail store, existing intelligent technology and service design concept in intelligent retail store, this paper discusses the application scope and value of service design concept in intelligent clothing retail store design. Based on the theoretical analysis of service design concept and the discussion on the transformation of intelligent clothing retail store, this paper summarizes the design principles of intelligent clothing retail store under the concept of service design: the principle of interactive digitization of service, the principle of humanization of intelligent technology. The principle of diversification of interaction forms, the principle of individuation of service experience and the principle of consistency of intelligent contacts. Then on the basis of the design principle, the design methods of smart clothing retail store under the service design concept are sorted out: drawing the service blueprint, manifesting the service evidence, optimizing the service flow, increasing the service contact point and introducing the self-service. This research selects the fast fashion clothing retail store as the design practice research object. Through research and summary of customer shopping process and basic needs, draw fast fashion clothing retail store service blueprint and analysis of service contact points, to find the fast fashion clothing retail store service shortage and relatively weak service links, Then put forward the concept of fast fashion smart clothing retail store service flow. The design results include the construction of service system and the design of intelligent hardware terminal (intelligent shelf, intelligent fitting room, intelligent self-service cash register). The design practice provides an example for the above design principles and methods. This paper extends the dimension of clothing retail store design from the service aspect, and the corresponding design practice also provides the reference for the related research in the future.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J525.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

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本文編號：1823472