發(fā)布時間：2018-04-29 21:29

  本文選題：網(wǎng)上交易 + 風(fēng)險識別��； 參考：《華中科技大學(xué)》2016年碩士論文

【摘要】：隨著現(xiàn)代互聯(lián)網(wǎng)的發(fā)展,網(wǎng)上交易的模式日趨多樣化與規(guī)�；�,無形中消除了傳統(tǒng)購物的諸多限制,已經(jīng)成為商業(yè)交易的主流模式,也是二十一世紀(jì)人類在信息世界方面的核心。但在網(wǎng)上交易的過程中,其交易風(fēng)險如果不及時防治和改善,會直接影響社會經(jīng)濟(jì)的正常發(fā)展。因此,需要通過網(wǎng)上交易主體和客體的同步管控交易的風(fēng)險,促進(jìn)電子商務(wù)的盡快發(fā)展,是當(dāng)前網(wǎng)上交易急待解決的重要問題。本文首先總結(jié)網(wǎng)上交易的特點和風(fēng)險表現(xiàn)形式,并揭示B2B、B2C、C2C三種主要網(wǎng)上交易模式的特點和不同的風(fēng)險特征,以便針對不同類型的網(wǎng)上交易風(fēng)險展開識別與治理。然后從H公司業(yè)務(wù)規(guī)模增長的戰(zhàn)略目標(biāo)出發(fā),闡述H公司建立網(wǎng)上交易系統(tǒng)成為公司業(yè)務(wù)戰(zhàn)略變革的主要原因。以H公司海外客戶網(wǎng)上交易系統(tǒng)的建立為實例,講述建立海外客戶網(wǎng)上交易風(fēng)險識別與評估的過程,為進(jìn)一步采用風(fēng)險策略集來治理改善網(wǎng)上交易風(fēng)險做好潛在問題的分析。最后,從企業(yè)策略集、社會策略集、行業(yè)策略集三個方面提出網(wǎng)上交易模式下的風(fēng)險規(guī)避、防治、及改善提升的整體架構(gòu),為H公司的網(wǎng)上交易持續(xù)向深度、廣度推行,同時也為企業(yè)的電子商業(yè)模式的優(yōu)化提供保障。
[Abstract]:With the development of modern Internet, the mode of online transaction has become more and more diversified and large-scale, which has virtually eliminated many restrictions of traditional shopping, and has become the mainstream mode of business transaction. It is also the core of the information world in the 21 th century. However, in the process of online trading, if the transaction risk is not prevented and improved in time, it will directly affect the normal development of social economy. Therefore, it is necessary to control the risks of transactions through the synchronization of the subject and object of online transactions, and to promote the development of electronic commerce as soon as possible, which is an important problem that needs to be solved urgently. This paper first summarizes the characteristics and risk forms of online trading, and reveals the characteristics and different risk characteristics of three main online transaction modes, so as to identify and manage the different types of online transaction risks. Then, starting from the strategic goal of H company's business scale growth, the paper expounds that H company's establishment of online trading system has become the main reason of the company's business strategic change. Taking the establishment of online trading system for overseas customers of H Company as an example, this paper describes the process of establishing online transaction risk identification and evaluation of overseas customers, and makes an analysis of potential problems for further using risk strategy set to manage and improve online trading risks. Finally, from three aspects of enterprise strategy set, social strategy set and industry strategy set, the paper puts forward the overall framework of risk aversion, prevention and improvement under the online trading mode, so as to promote H company's online trading to the depth and breadth. At the same time, it also provides the guarantee for the optimization of the electronic business model.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F724.6;F274

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