發(fā)布時(shí)間：2018-04-29 05:09

  本文選題：中等職業(yè)學(xué)校 + 創(chuàng)業(yè)教育　； 參考：《遼寧師范大學(xué)》2011年碩士論文

【摘要】：隨著社會(huì)經(jīng)濟(jì)發(fā)展以及產(chǎn)業(yè)結(jié)構(gòu)變化,勞動(dòng)力供大于求的現(xiàn)狀,使就業(yè)面臨著前所未有的壓力,尤其是中等職業(yè)學(xué)校這樣學(xué)歷不高的學(xué)生就業(yè)更加困難。因此在中等職業(yè)學(xué)校開(kāi)展創(chuàng)業(yè)教育對(duì)于增強(qiáng)學(xué)生的動(dòng)手實(shí)踐能力、拓寬就業(yè)選擇范圍、增加學(xué)生的就業(yè)收入等方面具有相當(dāng)重要的現(xiàn)實(shí)意義。 本文將我國(guó)創(chuàng)業(yè)教育納入中等職業(yè)學(xué)校的課堂,與具體的學(xué)科電子商務(wù)課程相結(jié)合。通過(guò)對(duì)中職學(xué)生網(wǎng)上購(gòu)物需求及選擇購(gòu)買商品類別的調(diào)查獲取了大量信息和第一手資料,根據(jù)調(diào)查結(jié)果對(duì)中職學(xué)生創(chuàng)業(yè)意愿及創(chuàng)業(yè)面臨的主要困難做出全面分析。依據(jù)分析結(jié)合中職學(xué)生與電子商務(wù)專業(yè)特點(diǎn)選擇相對(duì)操作簡(jiǎn)單、實(shí)際有效并且困難程度較小,興趣程度高的創(chuàng)業(yè)模式——網(wǎng)上開(kāi)店。利用創(chuàng)業(yè)教育相關(guān)理論及自身的一些網(wǎng)店實(shí)踐經(jīng)驗(yàn),指導(dǎo)中職學(xué)校電子商務(wù)專業(yè)學(xué)生在網(wǎng)上開(kāi)店創(chuàng)業(yè),讓學(xué)生自己親身參與到開(kāi)設(shè)與經(jīng)營(yíng)網(wǎng)店的實(shí)踐操作中,并且獲得實(shí)際收益,實(shí)現(xiàn)學(xué)習(xí)與收入并獲。全文共分五章,內(nèi)容概要如下： 第一章“導(dǎo)論”,主要評(píng)述了當(dāng)前中職學(xué)校電子商務(wù)人才培養(yǎng)中存在的問(wèn)題和國(guó)內(nèi)外創(chuàng)業(yè)教育尤其是針對(duì)于中職學(xué)生的已有研究,說(shuō)明本文的研究?jī)?nèi)容、方法和思路,同時(shí)簡(jiǎn)潔闡明本文的選題理由；第二章“中職學(xué)生電子商務(wù)創(chuàng)業(yè)現(xiàn)狀調(diào)查”,對(duì)遼寧省對(duì)外貿(mào)易學(xué)校、大連市輕工業(yè)學(xué)校、大連市經(jīng)濟(jì)貿(mào)易學(xué)校,盤錦職業(yè)技術(shù)學(xué)校四所中等職業(yè)學(xué)校學(xué)生網(wǎng)上購(gòu)物需求及選擇購(gòu)買商品類別展開(kāi)一次問(wèn)卷調(diào)查。這一章里介紹了調(diào)查問(wèn)卷的設(shè)計(jì)、發(fā)放、回收,根據(jù)對(duì)調(diào)查問(wèn)卷的結(jié)果,論證了中職學(xué)生創(chuàng)業(yè)現(xiàn)狀及可以選擇的創(chuàng)業(yè)模式。第三章“電子商務(wù)課程具體應(yīng)用”,這一章里具體講述電子商務(wù)教學(xué)中的實(shí)際應(yīng)用,包括建立網(wǎng)店、選擇經(jīng)營(yíng)模式和網(wǎng)店實(shí)際經(jīng)營(yíng),展示學(xué)生的網(wǎng)店商品圖片,經(jīng)營(yíng)收益,為中職學(xué)生電子商務(wù)課程網(wǎng)上創(chuàng)業(yè)提供教學(xué)指導(dǎo)建議,總結(jié)出學(xué)生經(jīng)營(yíng)網(wǎng)店的一些實(shí)際有效的管理經(jīng)驗(yàn),以供中職學(xué)生建立網(wǎng)店作參考,實(shí)現(xiàn)學(xué)生的自我創(chuàng)業(yè)。第四章“存在的問(wèn)題與解決策略”具體講述中職學(xué)生開(kāi)設(shè)網(wǎng)店創(chuàng)業(yè)存在的主要問(wèn)題,根據(jù)中職學(xué)生電子商務(wù)網(wǎng)店創(chuàng)業(yè)實(shí)際教學(xué)效果,提出中職學(xué)生創(chuàng)業(yè)的優(yōu)勢(shì)。第五章“結(jié)論”通過(guò)以上四章對(duì)電子商務(wù)專業(yè)進(jìn)行創(chuàng)業(yè)教學(xué)的可行性進(jìn)行了全面的分析,進(jìn)而提出中職學(xué)校學(xué)生開(kāi)展創(chuàng)業(yè)教育的若干策略思考。同時(shí)提出本文的創(chuàng)新與不足之處。
[Abstract]:With the development of social economy and the change of industrial structure, the oversupply of labor force makes the employment face unprecedented pressure, especially for the students with low academic qualifications such as secondary vocational school. Therefore, it is of great practical significance to develop entrepreneurship education in secondary vocational schools in order to enhance students' practical ability, widen the scope of employment choice and increase students' employment income. This paper introduces entrepreneurship education into the classroom of secondary vocational school and combines it with the course of e-commerce. Through the survey of the students' online shopping demand and the choice of purchasing commodity category, the author obtains a lot of information and first-hand information, and makes a comprehensive analysis of the students' entrepreneurial willingness and the main difficulties they face according to the results of the survey. According to the analysis combined with the characteristics of secondary vocational school students and electronic commerce major, choose the business model which is relatively simple, effective and difficult in practice, and high degree of interest. By using the related theory of entrepreneurship education and some practical experience of online store, this paper instructs the students of e-commerce major in secondary vocational school to start a business online, and let the students themselves participate in the practical operation of opening and running online store. And obtain actual income, realize study and income and gain. The full text is divided into five chapters, which are summarized as follows: The first chapter, "introduction", mainly comments on the problems existing in the training of e-commerce talents in secondary vocational schools and the existing research on entrepreneurship education at home and abroad, especially for secondary vocational school students, and explains the research contents, methods and ideas of this paper. At the same time, it briefly explains the reasons for selecting this topic. Chapter two, "investigation on the status quo of Electronic Commerce Entrepreneurship of Secondary Vocational School", gives a survey of Liaoning Foreign Trade School, Dalian Light Industry School, Dalian Economic and Trade School. Panjin Vocational and Technical School four secondary vocational school students online shopping needs and choose to purchase a questionnaire survey. This chapter introduces the questionnaire design, distribution, recovery, according to the results of the questionnaire, demonstrated the status of secondary vocational school students entrepreneurship and the choice of entrepreneurial model. The third chapter "E-commerce course concrete application", this chapter concretely narrates the practical application in the e-business teaching, including the establishment of the online shop, the choice of the business model and the actual operation of the online shop, shows the student's online store commodity picture, the management income, This paper provides teaching guidance for students' e-business course online entrepreneurship, summarizes some practical and effective management experience of students running online stores, so as to provide reference for secondary vocational school students to set up online shops and realize students' self-entrepreneurship. The fourth chapter, "problems and solutions", specifically describes the main problems of students in secondary vocational school to set up online shop entrepreneurship, according to the actual teaching results of e-commerce shop entrepreneurship, puts forward the advantages of secondary vocational school students entrepreneurship. Chapter five "conclusion" makes a comprehensive analysis of the feasibility of entrepreneurship teaching for e-commerce majors through the above four chapters, and then puts forward some strategies for students in secondary vocational schools to carry out entrepreneurship education. At the same time, the innovation and deficiency of this paper are put forward.
【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F713.36-4

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本文編號(hào)：1818523