傳統(tǒng)專業(yè)市場(chǎng)電子商務(wù)改造機(jī)理研究
發(fā)布時(shí)間:2018-04-10 10:06
本文選題:傳統(tǒng)專業(yè)市場(chǎng) 切入點(diǎn):電子商務(wù) 出處:《商業(yè)經(jīng)濟(jì)研究》2017年04期
【摘要】:我國(guó)專業(yè)市場(chǎng)以服務(wù)社會(huì)經(jīng)濟(jì)發(fā)展而出現(xiàn),并隨著我國(guó)經(jīng)濟(jì)快速發(fā)展而逐漸壯大。本文通過(guò)對(duì)傳統(tǒng)專業(yè)市場(chǎng)電子商務(wù)改造機(jī)理進(jìn)行分析發(fā)現(xiàn):傳統(tǒng)專業(yè)市場(chǎng)電子商務(wù)改造是受到內(nèi)外機(jī)理的共同作用而成。從內(nèi)在機(jī)理來(lái)看,傳統(tǒng)專業(yè)市場(chǎng)在其發(fā)展過(guò)程中,存在一些難以采用傳統(tǒng)方式有效解決的問(wèn)題,必須轉(zhuǎn)變當(dāng)前發(fā)展模式。而外在轉(zhuǎn)型機(jī)理,則是互聯(lián)網(wǎng)電商發(fā)展具有較大的信息傳播優(yōu)勢(shì),這對(duì)傳統(tǒng)專業(yè)市場(chǎng)發(fā)展產(chǎn)生了巨大的吸引力,從而成為其改造的外部機(jī)理。傳統(tǒng)專業(yè)市場(chǎng)的電商化改造,本質(zhì)上是指在電商推動(dòng)下發(fā)生的一種交易模式的變遷,即從線下實(shí)體交易向線上交易的模式發(fā)展。為了更好的推進(jìn)轉(zhuǎn)型發(fā)展,需要轉(zhuǎn)變傳統(tǒng)專業(yè)市場(chǎng)發(fā)展觀念,并協(xié)調(diào)處理不同模式的沖突,提升信息化建設(shè)水平,強(qiáng)化政策支持。
[Abstract]:Our country specialized market appears to serve the social economy development, and along with our country economy rapid development but expands gradually.Based on the analysis of the mechanism of electronic commerce transformation in traditional professional market, it is found that the transformation of electronic commerce in traditional professional market is due to the joint action of internal and external mechanism.From the perspective of internal mechanism, there are some problems in the development of traditional professional market, which are difficult to solve effectively by traditional way, so we must change the current development mode.The external mechanism of transformation is that the development of Internet e-commerce has a great advantage of information dissemination, which has a great attraction to the development of traditional professional market, and thus becomes the external mechanism of its transformation.The transformation of traditional professional market is essentially the change of a kind of transaction mode driven by e-commerce, that is, the development from offline entity transaction to online transaction.In order to better promote the transformation and development, it is necessary to change the traditional concept of professional market development, coordinate the handling of conflicts between different models, enhance the level of information construction, and strengthen policy support.
【作者單位】: 鄭州工程技術(shù)學(xué)院;
【分類號(hào)】:F724.6
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