本文選題：全要素生產(chǎn)率　切入點(diǎn)：電子商務(wù)　出處：《商業(yè)經(jīng)濟(jì)研究》2017年18期

【摘要】：在進(jìn)入電商時(shí)代后我國(guó)的零售業(yè)產(chǎn)生了顛覆式變化。本文借助Malmquist指數(shù)測(cè)算了我國(guó)零售業(yè)的全要素生產(chǎn)率和技術(shù)進(jìn)步指數(shù),研究主要發(fā)現(xiàn),在2008年全國(guó)進(jìn)入電商時(shí)代后,零售業(yè)的技術(shù)進(jìn)步更為穩(wěn)健。獲得的啟示是:應(yīng)當(dāng)加快互聯(lián)網(wǎng)與實(shí)體零售的相互融合,圍繞核心顧客的訴求打造"新零售"產(chǎn)業(yè)鏈,從支付方式、產(chǎn)品體驗(yàn)、智能物流等多個(gè)角度進(jìn)行技術(shù)創(chuàng)新應(yīng)用,實(shí)現(xiàn)以顧客為中心的無(wú)縫營(yíng)銷(xiāo)。
[Abstract]:After entering the electronic commerce age, the retail trade of our country has produced the subversive change.This paper calculates the total factor productivity (TFP) and technological progress index of retail industry in China with the help of Malmquist index. The main findings are that the technological progress of retailing industry is more stable after entering the e-commerce era in 2008.The enlightenment is that we should speed up the integration of the Internet and physical retail, build a "new retail" industrial chain around the demands of the core customers, and carry out technological innovation and application from a variety of angles, such as payment mode, product experience, intelligent logistics, etc.To achieve a customer-centric seamless marketing.
【作者單位】： 山西農(nóng)業(yè)大學(xué)信息學(xué)院;
【分類(lèi)號(hào)】：F724.2;F724.6
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本文編號(hào)：1712870