發(fā)布時(shí)間：2018-03-23 18:14

  本文選題：電子商務(wù)模式　切入點(diǎn)：電視+電商模式　出處：《電視研究》2017年08期

【摘要】：電子商務(wù)的發(fā)展借助微電腦技術(shù)和網(wǎng)絡(luò)通信技術(shù)的發(fā)展而突飛猛進(jìn)。同時(shí),電視媒介仍然是當(dāng)下普及性最高的傳統(tǒng)媒體,因?yàn)槠浔憷浴?quán)威性,電視機(jī)短期內(nèi)還不具備被替代性。很多電視節(jié)目和電商都在嘗試互融互通,創(chuàng)新傳播形式和營銷模式。電商與電視的跨界碰撞,更是一種媒介形態(tài)發(fā)展的強(qiáng)強(qiáng)聯(lián)手。
[Abstract]:The development of electronic commerce is advancing by leaps and bounds with the development of microcomputer technology and network communication technology. At the same time, TV media is still the most popular traditional media, because of its convenience and authority. TV sets are not replaced in the short term. Many TV programs and e-commerce businesses are trying to communicate with each other and innovate communication forms and marketing models. The cross-border collision between e-commerce and television is a strong and powerful combination of media development.
【作者單位】： 中央電視臺(tái)總編室;中國廣視索福瑞媒介研究有限責(zé)任公司;
【分類號(hào)】：F724.6;G229.2
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本文編號(hào)：1654605