本文選題：在線合作平臺網絡　切入點：演化升級　出處：《經濟問題》2017年09期 　論文類型：期刊論文

【摘要】：電子商務網站作為服務企業(yè)與用戶的交易平臺構成在線合作平臺網絡,電子商務發(fā)展過程中出現(xiàn)的一系列問題可以用在線合作平臺網絡理論進行治理。在線合作平臺網絡的發(fā)展可以分為數(shù)量擴張期、質量提升期、品牌塑造期三個階段,通過NETLOGO數(shù)值模擬仿真發(fā)現(xiàn),數(shù)量擴張期雖然交易額增長較快但供應商企業(yè)的增長較為緩慢,質量提升期與品牌塑造期供應商企業(yè)的規(guī)模增長較快;用戶收入增長速度較低時,提前布局的企業(yè)虧損較大,維持現(xiàn)狀是供應商企業(yè)的上策;外部環(huán)境影響用戶交易意愿降低時,具有品牌優(yōu)勢的企業(yè)將獲得較快增長。研究結論進一步深化了對電子商務網站的理解,同時為平臺網絡相關的企業(yè)、支持機構的發(fā)展及政府決策提供戰(zhàn)略支持。
[Abstract]:E-commerce website, as a trading platform for enterprises and users, constitutes an online cooperation platform network. A series of problems in the development of electronic commerce can be governed by the theory of online cooperative platform network. The development of online cooperative platform network can be divided into three stages: quantity expansion period, quality promotion period, brand shaping period. Through NETLOGO numerical simulation, it is found that in the period of quantitative expansion, the growth of supplier enterprises is slow, the scale of supplier enterprises increases rapidly in the period of quality improvement and branding, and the growth rate of user income is low. Enterprises with early layout have a large loss, and maintaining the status quo is the best policy for supplier enterprises. When external environment affects users' willingness to trade, The research results further deepen the understanding of e-commerce websites, and provide strategic support for the development of platform and network related enterprises, support organizations and government decisions.
【作者單位】： 山西財經大學管理科學與工程學院;
【基金】：教育部人文社會科學規(guī)劃項目“企業(yè)網絡組織風險及其治理研究”(14YJA630047);教育部人文社會科學規(guī)劃項目“企業(yè)網絡權利配置及其對合作行為的影響研究”(16YJA630047) 山西省高校創(chuàng)新團隊支持計劃項目“組織創(chuàng)新與網絡智力研究”(OIT)
【分類號】：F724.6
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本文編號：1635746