本文選題：商業(yè)生態(tài)系統(tǒng)　切入點：電子商務　出處：《吉林大學》2015年碩士論文　論文類型：學位論文

【摘要】：自上個世紀九十年代以來，全球經(jīng)濟飛速發(fā)展，單個企業(yè)已經(jīng)無法應對殘酷的市場競爭，商業(yè)生態(tài)系統(tǒng)的概念應運而生。該理論將各種互相關聯(lián)的企業(yè)和組織匯聚到一起，形成一個如同自然生態(tài)體系的商業(yè)網(wǎng)絡。如今的市場競爭更多的是在商業(yè)生態(tài)系統(tǒng)層面存在，而非成員之間。處于同一個商業(yè)生態(tài)系統(tǒng)之內(nèi)成員應締結(jié)良好的競合關系，而非互相角力。這一現(xiàn)象存在于各行各業(yè)，但在電子商務領域體現(xiàn)得尤為明顯。眾所周知，我國電子商務行業(yè)正迅猛發(fā)展，產(chǎn)業(yè)規(guī)模不斷擴大，帶動經(jīng)濟快速發(fā)展。所以說，電子商務企業(yè)如果想要獲得更好的發(fā)展前景，必須要通過整個電子商務生態(tài)系統(tǒng)的健壯成長來達成。然而，如何判斷電子商務生態(tài)系統(tǒng)未來發(fā)展的前景如何，能否持續(xù)健康發(fā)展并具有強大的發(fā)展?jié)摿�，就成為整個系統(tǒng)及其成員需要重視的課題。在這種背景條件下，構(gòu)建一個能夠準確評估電子商務生態(tài)系統(tǒng)未來成長潛力的指標體系，無論是對于學術研究還是企業(yè)實際應用來說，都是十分必要的。 在全面總結(jié)國內(nèi)外學者關于商業(yè)生態(tài)系統(tǒng)以及電子商務生態(tài)系統(tǒng)相關研究的基礎之上，結(jié)合目前電子商務生態(tài)系統(tǒng)的實際情況，本文構(gòu)建了電子商務生態(tài)系統(tǒng)成長潛力評價指標體系。該指標體系從電子商務生態(tài)系統(tǒng)賴以生存的根本特性出發(fā)，將影響其成長的因素概括為核心技術、商業(yè)模式、顧客價值和進化能力四個方面。本文從這四個維度出發(fā)，構(gòu)建了一個完整的評估體系，并在每個維度下細分具體的基礎層指標，以此衡量一個電子商務生態(tài)系統(tǒng)的未來發(fā)展前景如何。 本文實際選取三個電子商務生態(tài)系統(tǒng)，對搜集的指標數(shù)據(jù)進行實證分析，主要運用層次分析法和主成分分析法，分別對目標電子商務生態(tài)系統(tǒng)的成長潛力打分并分析比較。兩種方法均得到同樣的研究結(jié)果，證明該指標體系具有科學性。在此基礎上，本文對如何維持電子商務生態(tài)系統(tǒng)健康成長提出一點建議，如果想要擁有更強的成長潛力，電子商務生態(tài)系統(tǒng)應該著重研發(fā)核心技術，重視與顧客、員工、合作伙伴之間的關系，創(chuàng)造并分享價值，，與成員協(xié)同進化。最后，在研究結(jié)論的基礎上，提出了本研究中存在的不足和對未來研究的展望。
[Abstract]:Since -10s, with the rapid development of the global economy, individual enterprises have been unable to cope with fierce market competition, and the concept of business ecosystem has emerged. Forming a business network like a natural ecosystem. Today's market competition exists more at the level of the business ecosystem than among the members. Members within the same business ecosystem should have a good competitive relationship. This phenomenon exists in all kinds of industries, but it is especially evident in the field of electronic commerce. As we all know, the electronic commerce industry in our country is developing rapidly, the scale of the industry is expanding constantly, and the economy is developing rapidly. So, If e-commerce enterprises want to obtain better development prospects, they must be achieved through the robust growth of the entire e-commerce ecosystem. However, how to judge the future development prospects of e-commerce ecosystems? Sustainable and healthy development with strong potential for development has become an important issue for the whole system and its members. In this context, an indicator system that can accurately assess the future growth potential of e-commerce ecosystems is established. Both for academic research and practical application of enterprises, are very necessary. Based on the comprehensive summary of domestic and foreign scholars on the commercial ecosystem and e-commerce ecosystem related research, combined with the actual situation of the current e-commerce ecosystem, In this paper, an evaluation index system for the growth potential of e-commerce ecosystem is constructed. The index system summarizes the factors that affect the growth of e-commerce ecosystem as the core technology, business model, which is based on the basic characteristics of the survival of the e-commerce ecosystem. From these four dimensions, this paper constructs a complete evaluation system, and subdivides the specific basic level indicators under each dimension. To measure the future of an e-commerce ecosystem development prospects. In this paper, three ecommerce ecosystems are actually selected, and the collected index data are analyzed empirically, mainly by using the analytic hierarchy process (AHP) and the principal component analysis (PCA). The growth potential of the target e-commerce ecosystem is scored and compared. The same results are obtained by both methods, which prove that the index system is scientific. This paper makes some suggestions on how to maintain the healthy growth of e-commerce ecosystem. If we want to have stronger growth potential, E-commerce ecosystem should focus on research and development of core technology, with customers, employees, The relationship between partners, creating and sharing value, coevolution with members. Finally, based on the conclusions of the study, the shortcomings of this study and the prospects for future research are put forward.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6

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