發(fā)布時(shí)間：2018-03-07 00:00

  本文選題：少數(shù)民族　切入點(diǎn)：旅游　出處：《貴州民族研究》2017年07期 　論文類型：期刊論文

【摘要】：雖然近年來民族旅游開發(fā)的電子商務(wù)得到了蓬勃發(fā)展,形成了多種旅游電子商務(wù)模式,但是由于各種因素制約,民族旅游業(yè)的電子商務(wù)發(fā)展存在著平臺(tái)質(zhì)量欠缺、資源整合不足、信息傳遞機(jī)制不健全等問題,這些問題直接影響了電子商務(wù)對(duì)民族旅游業(yè)的產(chǎn)業(yè)優(yōu)化整合意義實(shí)現(xiàn)。要使電子商務(wù)的意義發(fā)揮更加充分,不僅需要在思想方面加深電子商務(wù)的產(chǎn)業(yè)意義理解,也要在電子商務(wù)平臺(tái)建設(shè)上以游客需求為導(dǎo)向,進(jìn)行功能方面的完善,還可以創(chuàng)新思維,形成新的電子商務(wù)模式,同時(shí)還需要加強(qiáng)對(duì)電子商務(wù)平臺(tái)的數(shù)據(jù)發(fā)掘,使電子商務(wù)成為民族旅游業(yè)戰(zhàn)略發(fā)展的堅(jiān)實(shí)支撐。
[Abstract]:In recent years, the development of e-business in ethnic tourism has been booming, forming a variety of tourism e-commerce models, but due to various factors, the e-commerce development of ethnic tourism has a lack of platform quality. These problems, such as insufficient integration of resources and imperfect mechanism of information transmission, directly affect the realization of the significance of E-commerce to the industrial optimization and integration of national tourism. It is necessary not only to deepen the understanding of the industrial significance of electronic commerce in the ideological aspect, but also to take tourists' demand as the guide in the construction of electronic commerce platform, and to improve its function. It can also innovate its thinking and form a new electronic commerce model. At the same time, we need to strengthen the data mining of e-commerce platform to make e-commerce a solid support for the development of national tourism strategy.
【作者單位】： 遼寧工程技術(shù)大學(xué)工商管理學(xué)院;沈陽(yáng)理工大學(xué)經(jīng)濟(jì)管理學(xué)院;
【分類號(hào)】：F592.7;F724.6

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本文編號(hào)：1577038