本文選題：農(nóng)村　切入點(diǎn)：家庭　出處：《對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：農(nóng)村金融是現(xiàn)代金融的重要組成部分,也是農(nóng)村經(jīng)濟(jì)發(fā)展中最重要的資本配置制度。在電子商務(wù)不斷發(fā)展的背景下,農(nóng)村家庭金融行為也因其而不斷發(fā)生著變化。這就必然帶來一些新的問題,新常態(tài)、新業(yè)態(tài)會(huì)給我國(guó)特有的“二元結(jié)構(gòu)”帶來怎樣的沖擊?農(nóng)村家庭的電子商務(wù)金融行為處于何種水平?以目前農(nóng)村金融的發(fā)展現(xiàn)狀,如何應(yīng)對(duì)電子商務(wù)的發(fā)展?成為了農(nóng)村電子商務(wù)發(fā)展過程中所必須要探討的問題。本文通過查閱大量文獻(xiàn)資料,實(shí)地走訪調(diào)查農(nóng)村電子商務(wù)應(yīng)用水平,并通過對(duì)所調(diào)查數(shù)據(jù)的多次分析來對(duì)當(dāng)前電子商務(wù)環(huán)境下農(nóng)村家庭的金融行為意識(shí)、狀態(tài)及潛在變化動(dòng)力等內(nèi)容進(jìn)行了分析,得出了當(dāng)前電子商務(wù)對(duì)農(nóng)村家庭金融行為影響水平偏低,但農(nóng)村家庭的電子商務(wù)意愿強(qiáng)烈,并更為深入的分析了影響農(nóng)村電子商務(wù)發(fā)展的原因,提出了可能為推動(dòng)我國(guó)農(nóng)村電子商務(wù)發(fā)展做出貢獻(xiàn)的建議,希望能夠?yàn)槲覈?guó)農(nóng)村電子商務(wù)發(fā)展帶來幫助,進(jìn)而帶動(dòng)農(nóng)村家庭金融行為的變化,為農(nóng)村經(jīng)濟(jì)的發(fā)展與進(jìn)步提供支持。
[Abstract]:Rural finance is an important part of modern finance and the most important capital allocation system in the development of rural economy. Rural family financial behavior has been changing because of it. This will inevitably bring some new problems. What kind of impact will the new normal and new business state bring to China's unique "dual structure"? What is the level of e-commerce financial behavior in rural households? With the current development of rural finance, how to deal with the development of e-commerce? It has become a problem that must be discussed in the process of the development of rural electronic commerce. Through consulting a lot of literature, this paper investigates the application level of rural electronic commerce in the field. And through the analysis of the survey data, this paper analyzes the financial behavior consciousness, state and potential power of change of rural households in the current e-commerce environment. It is concluded that the current level of electronic commerce has a low impact on rural family financial behavior, but the rural family has a strong willingness to e-commerce, and more in-depth analysis of the reasons that affect the development of rural e-commerce, This paper puts forward some suggestions that may contribute to the development of rural electronic commerce in China, hoping to help the development of rural electronic commerce in our country, and further to promote the change of rural family financial behavior. To provide support for the development and progress of rural economy.
【學(xué)位授予單位】：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6;F832

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