本文選題：快遞公司　切入點(diǎn)：現(xiàn)代物流　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：進(jìn)入二十一世紀(jì)以來,在電子商務(wù)快速發(fā)展的帶動(dòng)下,我國快遞行業(yè)迎來了爆發(fā)式地增長,并推動(dòng)我國經(jīng)濟(jì)快速發(fā)展和社會(huì)更快進(jìn)步。YT快遞公司作為我國優(yōu)秀的民族品牌,成立于2000年,經(jīng)過十六年的發(fā)展,目前已成為國內(nèi)快遞行業(yè)的大型民企,并一直位居我國快遞公司的前列。借助企業(yè)發(fā)展戰(zhàn)略的一些經(jīng)典理論和戰(zhàn)略分析工具,在一定的研究方法指導(dǎo)下,我們可以發(fā)現(xiàn),YT快遞公司面臨的內(nèi)外部環(huán)境比較復(fù)雜,但總體來說,機(jī)遇大于挑戰(zhàn),特別是電子商務(wù)產(chǎn)業(yè)已經(jīng)上升到我國經(jīng)濟(jì)發(fā)展的支柱產(chǎn)業(yè)和核心產(chǎn)業(yè),為YT快遞公司的發(fā)展戰(zhàn)略提供了強(qiáng)有力的支撐。結(jié)合YT快遞公司目前內(nèi)部運(yùn)營的優(yōu)勢、劣勢,以及行業(yè)發(fā)展的競爭對手狀況,YT快遞公司發(fā)展戰(zhàn)略必須要隨之進(jìn)行調(diào)整與變化。根據(jù)市場環(huán)境分析和自身資源、能力分析,YT快遞公司要實(shí)行ST戰(zhàn)略,通過資源集聚和能力提升,致力成為我國專業(yè)的第三方倉儲(chǔ)物流供應(yīng)鏈方案解決供應(yīng)商,專注為電子商務(wù)行業(yè)提供倉儲(chǔ)、精細(xì)加工及配送管理一站式服務(wù),打造“YT速遞——中國人的快遞”,做受人尊重的百年企業(yè),創(chuàng)具有國際影響力的快遞品牌。根據(jù)YT快遞公司發(fā)展目標(biāo)和市場定位,在公司層戰(zhàn)略方面,要堅(jiān)持成長戰(zhàn)略,在阿里入局的基礎(chǔ)上,努力發(fā)展成為管理和業(yè)績一流的上市公司;在業(yè)務(wù)層戰(zhàn)略方面,要實(shí)行差異化戰(zhàn)略,即在增值服務(wù)上體現(xiàn)差異化,通過細(xì)分目標(biāo)市場提供差異化服務(wù),持續(xù)穩(wěn)健推進(jìn)服務(wù)覆蓋范圍擴(kuò)張;在職能戰(zhàn)略方面,要重點(diǎn)推進(jìn)品牌戰(zhàn)略、營銷戰(zhàn)略、產(chǎn)品策略、人才戰(zhàn)略等。同時(shí),為了保證YT快遞公司發(fā)展戰(zhàn)略的實(shí)現(xiàn),必須通過建立科學(xué)管控的組織機(jī)構(gòu)、打造領(lǐng)先行業(yè)的信息網(wǎng)絡(luò)、依托外部資源做大做強(qiáng)發(fā)展愿景、推進(jìn)行業(yè)標(biāo)準(zhǔn)化的戰(zhàn)略執(zhí)行和引領(lǐng)作用、深植與員工共創(chuàng)價(jià)值的企業(yè)文化等措施來推進(jìn),進(jìn)而打造出YT快遞公司戰(zhàn)略目標(biāo)、戰(zhàn)略規(guī)劃、具體措施協(xié)同發(fā)展的全方位體系,推動(dòng)YT快遞公司在更高發(fā)展層次上的可持續(xù)發(fā)展。
[Abstract]:Since 21th century, driven by the rapid development of electronic commerce, China's express delivery industry has ushered in explosive growth, and promote the rapid development of our economy and social progress. YT express company as an excellent national brand. Founded in 2000, after 16 years of development, it has become a large private enterprise in the domestic express industry, and has always been in the forefront of express delivery companies in China. With the help of some classical theories and strategic analysis tools of enterprise development strategy, Under the guidance of certain research methods, we can find that the internal and external environment of YT express company is quite complex, but generally speaking, the opportunities are greater than the challenges. In particular, the e-commerce industry has risen to the pillar industry and core industry of our country's economic development, providing a strong support for the development strategy of YT Express Company. Combined with the advantages and disadvantages of YT Express Company's internal operation at present, And the development strategy of YT express delivery company must be adjusted and changed accordingly. According to the market environment analysis and its own resources, the ability analysis YT express company should implement St strategy, through the resource agglomeration and the ability enhancement, Dedicated to become a professional third-party warehousing logistics supply chain solutions suppliers, focusing on e-commerce industry to provide warehousing, fine processing and distribution management one-stop services, To create "YT express delivery-Chinese express delivery", to be a respected century-old enterprise, and to create a express express brand with international influence. According to YT express company's development objectives and market positioning, we should stick to its growth strategy in terms of company level strategy. On the basis of Ali's entry into the Bureau, we should strive to develop into a listed company with first-class management and performance. In terms of business level strategy, we should implement the differentiation strategy, that is, to embody differentiation in value-added services and to provide differentiated services through subdividing the target markets. Continuously and steadily promote the expansion of service coverage; in terms of functional strategy, we should focus on promoting brand strategy, marketing strategy, product strategy, talent strategy, etc. Meanwhile, in order to ensure the realization of YT express company's development strategy, We must establish the organization of scientific control, build the information network of the leading industry, rely on the external resources to make the development vision bigger and stronger, and promote the strategy implementation and leading role of the industry standardization. Deeply planted with employees to create the value of corporate culture and other measures to promote, and then create a YT express company strategic objectives, strategic planning, specific measures of coordinated development of the omni-directional system, Promote the sustainable development of YT Express Company at a higher level of development.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F259.23;F272

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