發(fā)布時(shí)間：2018-03-03 06:36

  本文選題：承德旅游　切入點(diǎn)：鄉(xiāng)村旅游　出處：《廣西師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：承德鄉(xiāng)村旅游資源豐富,發(fā)展?jié)摿Υ�。承德市擁有《旅游資源分類、調(diào)查與評(píng)價(jià)》國(guó)家標(biāo)準(zhǔn)中的全部八種旅游資源,其中依托承德滿蒙民族文化優(yōu)勢(shì)的滿族蒙古族風(fēng)情村;依托契丹文化優(yōu)勢(shì)在遼河源打造的契丹風(fēng)情村等特色文化旅游村寨都具有一定的特點(diǎn)和吸引力。此外,還有以磬錘峰、雙塔山為代表的丹霞地貌景觀,以潘家口水庫(kù)為代表的水景風(fēng)光和以霧靈山為依托的動(dòng)植物景觀,豐富的旅游資源為承德鄉(xiāng)村旅游業(yè)的發(fā)展打下了良好的基礎(chǔ)。但由于宣傳不利、景區(qū)管理不善、鄉(xiāng)村旅游資源開(kāi)發(fā)缺乏整體觀念和統(tǒng)籌規(guī)劃等原因?qū)е鲁械率兄苓呧l(xiāng)村雖然蘊(yùn)藏著豐富的旅游資源,但目前被游客所熟知的僅木蘭圍場(chǎng)、金山嶺長(zhǎng)城周邊村寨、霧靈山景區(qū)及周邊民居等10余處景觀,大部分旅游資源知名度小、利用率較低。但隨著信息化時(shí)代的到來(lái),電子商務(wù)的出現(xiàn)恰恰能夠解決承德鄉(xiāng)村旅游發(fā)展中的出現(xiàn)的各種問(wèn)題。論文首先對(duì)國(guó)內(nèi)外鄉(xiāng)村旅游電子商務(wù)的發(fā)展現(xiàn)狀進(jìn)行了描述并對(duì)目前國(guó)內(nèi)互聯(lián)網(wǎng)發(fā)展情況和使用人群進(jìn)行了分析,明確了承德市目前已經(jīng)具備發(fā)展鄉(xiāng)村旅游電子商務(wù)的基礎(chǔ),然后對(duì)承德市鄉(xiāng)村旅游發(fā)展止步不前的原因進(jìn)行了分析,得出實(shí)施承德鄉(xiāng)村旅游電子商務(wù)可以解決承德鄉(xiāng)村旅游中存在的景點(diǎn)知名度低、管理不善等問(wèn)題。其次通過(guò)調(diào)研對(duì)承德市現(xiàn)有鄉(xiāng)村旅游電子商務(wù)現(xiàn)狀,包括與旅游平臺(tái)的合作情況、已經(jīng)存在的旅游電子商務(wù)系統(tǒng)等進(jìn)行了分析,指出承德鄉(xiāng)村旅游電子商務(wù)發(fā)展中存在的問(wèn)題,并提出了相關(guān)建議。接下來(lái)論文根據(jù)以上的建議構(gòu)建了符合承德市鄉(xiāng)村旅游資源特點(diǎn)的電子商務(wù)平臺(tái),包括平臺(tái)主要的功能模塊構(gòu)建方案,旅游終端設(shè)施建設(shè)方案以及鄉(xiāng)村旅游電子商務(wù)平臺(tái)軟件構(gòu)建方案。除此之外還對(duì)該平臺(tái)運(yùn)作產(chǎn)生的主要費(fèi)用和運(yùn)行模式進(jìn)行了分析。論文最后利用該旅游電子商務(wù)平臺(tái)構(gòu)建方案結(jié)合承德市興隆縣旅游資源特征對(duì)興隆縣現(xiàn)有鄉(xiāng)村旅游電子商務(wù)體系進(jìn)行了改造,提出改善興隆縣鄉(xiāng)村旅游電子商務(wù)的方案。據(jù)此,本文提出承德市鄉(xiāng)村旅游電子商務(wù)體系的建設(shè)需要在包括“旅游門戶網(wǎng)站”、“云計(jì)算”、“旅游大數(shù)據(jù)”等幾方面開(kāi)展以下幾方面的工作:1.建立承德鄉(xiāng)村旅游電子商務(wù)平臺(tái)。利用云計(jì)算、大數(shù)據(jù)等技術(shù)搭建承德鄉(xiāng)村旅游平臺(tái),通過(guò)平臺(tái)管理整個(gè)承德市的鄉(xiāng)村旅游資源、企業(yè)資源、游客信息,并利用宣傳媒體對(duì)該平臺(tái)進(jìn)行推廣。2.建立鄉(xiāng)村旅游終端系統(tǒng)。除了電子商務(wù)平臺(tái)還需在各旅游景點(diǎn)建立自動(dòng)售票、LED廣告牌等硬件終端,輔助電子商務(wù)平臺(tái)對(duì)旅游景點(diǎn)進(jìn)行推廣宣傳。3.建立游客自主購(gòu)票系統(tǒng)。方便廣大游客在線或利用旅游終端進(jìn)行購(gòu)票,增加旅游企業(yè)管理效率,提高游客滿意度。4.在鄉(xiāng)村旅游中的應(yīng)用大數(shù)據(jù)技術(shù)。僅僅有客戶使用平臺(tái)是不夠的,需要對(duì)鄉(xiāng)村旅游景點(diǎn)及客戶信息進(jìn)行分析匯總,為企業(yè)提供最佳的管理策略,為客戶提供最優(yōu)的旅游線路,這都需要應(yīng)用大數(shù)據(jù)和云計(jì)算技術(shù)。
[Abstract]:Chengde rich rural tourism resources, Chengde city has great potential for development. "The tourism resources classification, investigation and evaluation of the national standard > in all eight kinds of tourism resources, which relies on Chengde Mongolian ethnic culture advantage of Manchu and Mongolian style village; cultural tourism village village and other characteristics of Qidan Qidan culture relying on the advantage to build the source in the Liaohe River with certain characteristics and attractive. In addition, there are the sledgehammer peak Danxia landscape, Twin Towers mountain as the representative, in Panjiakou Reservoir represented by Wuling Mountain and water scenery based on animal and plant landscape, rich tourism resources for the development of rural tourism in Chengde has laid a good foundation. But because of bad publicity. Scenic area management, the development of rural tourism resources and the lack of an overall concept of overall planning and other causes of the surrounding countryside. Although Chengde city is rich in tourism resources, but there is Only tourists in Mulan Wei Chang known as the the Great Wall Jinshanling villages around the Wuling Mountain scenic area and the surrounding residential areas, more than 10 well-known landscape, most of the tourist resources, the low utilization rate. But with the advent of the information era, the emergence of electronic commerce is to solve the development of rural tourism in Chengde in a variety of problems. Firstly, the current situation of the development of the domestic and foreign rural tourism e-commerce are described and the current domestic Internet development and the use of people are analyzed, clearly Chengde city currently have basic electronic business development of rural tourism service, and then analyzes the cause of the development of rural tourism in Chengde city to stop the implementation of e-commerce, the rural tourism in Chengde can solve the problems in Chengde rural tourism attractions of low visibility, poor management and other issues. Secondly, through the investigation on the existing village in Chengde City The status quo of tourism e-commerce, including cooperation and tourism platform, existing tourism e-commerce system are analyzed, pointed out the existence of Chengde rural tourism e-commerce development problems, and puts forward related suggestions. Then according to the above suggestions to build e-commerce platform in line with the characteristics of rural tourism resources in Chengde city. Including the construction scheme of the main functional modules of the platform, the construction scheme of terminal facilities and tourism rural tourism e-commerce platform construction scheme is analyzed. The main charge in addition to the operation of the platform with the mode. Finally, combining the construction features of tourism resources in Chengde County, the county is booming existing rural tourism e-commerce system the reconstruction scheme of the tourism e-commerce platform, put forward to improve the county rural tourism electronic commerce is booming. According to the plan For this, this paper proposes that the construction of Chengde rural tourism e-commerce system need to include "travel portal", "cloud computing", "to carry out the following work on tourism data": 1. the establishment of Chengde rural tourism e-commerce platform. The use of cloud computing, build Chengde rural tourism platform big data technology through the platform, management of the entire city of Chengde rural tourism resources, enterprise resources, tourist information, and on the platform for the promotion of.2. to establish a terminal system of rural tourism by the media. In addition to the need to establish e-commerce platform of automatic ticketing in various tourist attractions, LED billboards and other auxiliary hardware terminal, e-commerce platform of tourist promotion the establishment of independent tourists publicity.3. ticketing system. To facilitate the tourists to purchase online or use the tourism terminal, increase the management efficiency of tourism enterprises, improve the satisfaction of the tourists The degree of.4. in rural tourism in the application of big data technology. Only customers use the platform is not enough, need to carry on the analysis summary of rural tourism attractions and customer information, to provide the best management strategy for the enterprise, to provide the optimal travel routes for customers, which requires the application of big data and cloud computing technology.

【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F327;F592.7;F724.6

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