本文關鍵詞： 移動電子商務 電子商務 消費市場　出處：《華南理工大學》2016年碩士論文　論文類型：學位論文

【摘要】：自改革開放以來我國經濟一直保持高速增長,但近年來拉動經濟增長的三駕馬車中的投資、進出口對我國經濟增長的貢獻率逐年下降,我國經濟增長進入新常態(tài)。為確保我國經濟保持中高速的增長,唯有大力發(fā)展內需消費,使消費成為我國經濟增長的主要動力。同時隨著房地產市場繁榮景氣,傳統商業(yè)的交易成本居高不下,移動電子商務得到了快速發(fā)展。移動電子商務把全國所有的企業(yè)和居民都納入同一個市場中。使商品交易成為競爭更加激烈的市場。根據供給需求曲線,需求曲線不變,由于企業(yè)端的成本降低,供給曲線會向右移動,在一個交易量更高、價格更低的位置達到均衡,提高了社會福利。盡管有不同的電子商務交易平臺,但是對于企業(yè)和消費者來說,使用成本基本一樣。移動電子商務使企業(yè)可以直接參與零售終端市場,改變了傳統的經銷層級,提高了企業(yè)商品周轉率,降低了投資成本,提高了投資回報率。同時,為消費者提供了更加實惠的購物機會、優(yōu)質的商品質量和便捷的交易,提高了消費者的消費傾向,促進了我國消費的增長。本文通過收集我國社會消費品零售總額和我國移動互聯網市場規(guī)模的季度數據,進行平穩(wěn)性分析和格蘭杰因果檢驗,實證分析移動互聯網市場規(guī)模是我國社會消費品零售總額的單向格蘭杰因果關系。而格蘭杰理論說明移動電子商務市場規(guī)模對我國消費品零售總額有一定的影響。說明隨著移動互聯網的發(fā)展,移動電子商務促進我國消費的增長。
[Abstract]:Since the reform and opening up of China's economy has maintained rapid growth, but in recent years to promote economic growth in the three carriages in the investment, import and export of China's economic growth rate decreased year by year, China's economic growth in the new normal. In order to ensure that China's economy has maintained rapid growth, only to develop domestic consumption so, consumption has become a major driving force for China's economic growth. At the same time as the real estate market boom, the high transaction costs of traditional business, mobile e-commerce has been the rapid development of mobile e-commerce. The enterprises and residents across the country in the same market. The commodity trading has become more competitive in the market. According to the the supply and demand curve, demand curve unchanged, due to the business side of the cost is reduced, the supply curve will move to the right, in a higher trading volume, lower prices to balance, improve The social welfare. Despite the different e-commerce trading platform, but for businesses and consumers, the use cost is basically the same. Mobile e-commerce enterprises can directly participate in the retail market, has changed the traditional distribution level, improve the enterprise commodity turnover rate, reduce the cost, improve the rate of return on investment. At the same time. Provide more affordable shopping opportunities for consumers, high-quality product quality and convenient transaction, improve the consumers' propensity to consume, promote China's consumption growth. Through the collection of China's total retail sales of social consumer goods and the market scale of China's mobile Internet quarterly data, stationarity analysis and Grainger causality test the empirical analysis, the mobile Internet market scale is China's total retail sales of social consumer goods one-way causal relationship between Grainger and Grainger theory of mobile electronic business The size of the market has a certain impact on the total retail sales of China's consumer goods. As the development of mobile Internet, mobile e-commerce promotes the growth of consumption in China.

【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F126.1

【參考文獻】

相關期刊論文 前2條

1 嵇正龍;;江蘇消費主體結構變動對經濟增長的影響研究[J];河南工程學院學報(社會科學版);2014年04期

2 周建;楊秀禎;;我國農村消費行為變遷及城鄉(xiāng)聯動機制研究[J];經濟研究;2009年01期

，

本文編號：1534044