本文關(guān)鍵詞： 民間推動(dòng) 政府掌控 農(nóng)村電子商務(wù)　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：電子商務(wù)是以網(wǎng)絡(luò)信息技術(shù)為手段,以商品交換為中心的商務(wù)活動(dòng),它并不是虛擬經(jīng)濟(jì),而是傳統(tǒng)商業(yè)活動(dòng)各環(huán)節(jié)的電子化、網(wǎng)絡(luò)化和信息化,實(shí)質(zhì)上仍是實(shí)體經(jīng)濟(jì)。農(nóng)村電子商務(wù)是指發(fā)生在農(nóng)村的電子商務(wù)活動(dòng),包括"消費(fèi)品的下鄉(xiāng)"和"農(nóng)產(chǎn)品的上行"兩個(gè)方面。2009年后,大量淘寶網(wǎng)商租客扎根于有特殊地理區(qū)位的農(nóng)村,出現(xiàn)了一種新的經(jīng)濟(jì)現(xiàn)象——淘寶村。從2013年阿里研究院首次發(fā)現(xiàn)了 20個(gè)淘寶村后,2015年淘寶村的數(shù)量就噴涌到了 780個(gè),數(shù)量之多速度之快令人咋舌。根據(jù)各地農(nóng)村電子商務(wù)發(fā)生的路徑觀察,發(fā)現(xiàn)其中有兩條截然不同的發(fā)育模式:民間推動(dòng)和政府掌控。民間推動(dòng)指的是農(nóng)村電商發(fā)展模式的形成依靠民間市場(chǎng)內(nèi)部力量的自發(fā),而政府掌控則是農(nóng)村電商的孕育依賴外部政府的建構(gòu)。這兩條發(fā)育路徑代表了兩種電商發(fā)展模式,各自有獨(dú)特的發(fā)展緣由和過(guò)程,其結(jié)果都推動(dòng)了農(nóng)村電子商務(wù)的發(fā)展。作為近十年內(nèi)新生的經(jīng)濟(jì)活動(dòng),農(nóng)村電商發(fā)展的這兩條路徑用實(shí)踐展示了經(jīng)濟(jì)秩序形成的兩種方式:是自生自發(fā),還是政府建構(gòu)?如今,這兩種農(nóng)村電商模式都經(jīng)過(guò)了幾年的發(fā)展,雖然轉(zhuǎn)變了農(nóng)村以農(nóng)業(yè)為主的單一經(jīng)濟(jì)結(jié)構(gòu),但也都出現(xiàn)了一些問(wèn)題。民間推動(dòng)發(fā)育的Q村中出現(xiàn)政府掌控過(guò)強(qiáng),政府掌控建構(gòu)出的T縣也遇到民間力量的斷裂,而兩者都通向了民間活力下降的困境。經(jīng)濟(jì)秩序是自生自發(fā),還是政府建構(gòu)?這背后反映的是政府與市場(chǎng)的關(guān)系問(wèn)題:是自由放任,還是國(guó)家干預(yù)?這個(gè)問(wèn)題的"源"可以追溯到重商主義和古典經(jīng)濟(jì)學(xué),但把這個(gè)爭(zhēng)論推向全球并爭(zhēng)論至今的"源頭"當(dāng)屬20世紀(jì)上葉凱恩斯和哈耶克之間的漫長(zhǎng)戰(zhàn)斗,而國(guó)內(nèi)學(xué)者林毅夫與張維迎紛擾學(xué)界十余年的爭(zhēng)議本質(zhì)上也是政府與市場(chǎng)的關(guān)系問(wèn)題。因此,本文從社會(huì)學(xué)的視角梳理凱恩斯與哈耶克、林毅夫與張維迎關(guān)于政府與市場(chǎng)關(guān)系問(wèn)題的紛爭(zhēng),再以有代表性的南方Q村和北方農(nóng)業(yè)大縣T縣的農(nóng)村電子商務(wù)發(fā)展為案例,通過(guò)對(duì)兩個(gè)地域農(nóng)村電商發(fā)展的比較研究,探索農(nóng)村電子商務(wù)發(fā)育模式與發(fā)展路徑。并通過(guò)對(duì)政府掌控與民間力量互動(dòng)實(shí)踐的追溯,思考在政府和平臺(tái)企業(yè)都日益重視農(nóng)村電子商務(wù)發(fā)展的頂層戰(zhàn)略下,政府與市場(chǎng)的關(guān)系應(yīng)該如何互動(dòng)協(xié)調(diào),以期在理論上和實(shí)踐上對(duì)當(dāng)下政府與市場(chǎng)的關(guān)系問(wèn)題有所回應(yīng)。
[Abstract]:E-commerce is a commercial activity with network information technology as the means and commodity exchange as the center. It is not a virtual economy, but the electronization, networking and informatization of all aspects of traditional commercial activities. Rural e-commerce refers to e-commerce activities occurring in rural areas, including the two aspects of "going to the countryside of consumer goods" and "uplink of agricultural products." after 2009, A large number of Taobao merchants and tenants have taken root in rural areas with special geographical locations, and a new economic phenomenon has emerged-Taobao Village. Since 2013, when the Ali Institute first discovered 20 Taobao villages, the number of Taobao villages surged to 780 in 2015. The speed of the numbers is astounding. According to the path of rural e-commerce in different parts of the country, It is found that there are two distinct developmental models: private promotion and government control. Folk push refers to the formation of rural e-commerce development model, which depends on the spontaneous development of the private market. The government control is the gestation of rural e-commerce depends on the construction of external government. These two development paths represent two kinds of e-commerce development models, each has its own unique development reasons and processes. The results have promoted the development of rural electronic commerce. As a new economic activity in the past ten years, the two paths of rural e-commerce development show two ways of forming economic order: spontaneous development or government construction? Nowadays, both of these two rural ecommerce models have undergone several years of development. Although they have transformed a single rural economic structure dominated by agriculture, there have also been some problems. In the village of Q, which is being promoted by the private sector, government control has become too strong. T County, which is controlled by the government, also encounters the breakage of folk power, and both of them lead to the plight of the decline of folk vitality. Is the economic order spontaneous, or is the government constructing it? Behind this is the question of the relationship between the government and the market: laissez-faire or state intervention? The "source" of the problem can be traced back to mercantilism and classical economics, but the long battle between Keynes and Hayek that drove the debate to the global and present day was a long battle between Keynes and Hayek in 20th century. The controversy between Lin Yifu and Zhang Weiying is essentially the relationship between government and market. Therefore, this paper combs Keynes and Hayek from the angle of sociology. Lin Yifu and Zhang Weiying's dispute about the relationship between the government and the market. Then taking the rural e-commerce development of the representative southern Q village and the northern agricultural big county T county as an example, through the comparative study of the two regions' rural e-commerce development, This paper explores the development mode and development path of rural electronic commerce. Through tracing the interactive practice between government control and folk power, the author thinks that the government and platform enterprises are paying more and more attention to the top level strategy of rural electronic commerce development. How to interact and coordinate the relationship between government and market in order to respond to the relationship between government and market in theory and practice.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D925.1

【相似文獻(xiàn)】

相關(guān)期刊論文 前2條

1 李玲芳;徐思遠(yuǎn);洪占卿;;農(nóng)村電子商務(wù):問(wèn)題與對(duì)策[J];中共福建省委黨校學(xué)報(bào);2013年05期

2 馬鳳興;鄭功帥;;城鄉(xiāng)統(tǒng)籌發(fā)展背景下的農(nóng)村電子商務(wù)發(fā)展研究——麗水市縉云縣“北山模式”的經(jīng)驗(yàn)與啟示[J];當(dāng)代社科視野;2013年Z1期

相關(guān)重要報(bào)紙文章 前10條

1 陳丹;專家：農(nóng)村比城市更需要電子商務(wù)[N];通信信息報(bào);2007年

2 本報(bào)記者 洪黎明;自下而上發(fā)展農(nóng)村電子商務(wù)[N];人民郵電;2011年

3 汪向東;農(nóng)村電子商務(wù)須“接地氣”[N];人民郵電;2011年

4 周山峰;海南農(nóng)村電子商務(wù)發(fā)展芻議[N];海南日?qǐng)?bào);2012年

5 記者 朱映歸;縉云“北山模式”成為全省農(nóng)村電子商務(wù)典范[N];麗水日?qǐng)?bào);2012年

6 主持人 李彥赤;農(nóng)村電子商務(wù)發(fā)展有待金融跟進(jìn)[N];中國(guó)城鄉(xiāng)金融報(bào);2012年

7 本報(bào)記者 吳春燕;發(fā)展農(nóng)村電子商務(wù)正當(dāng)其時(shí)[N];光明日?qǐng)?bào);2013年

8 記者 嚴(yán)晶晶 通訊員 任煜;全市農(nóng)村電子商務(wù)銷售額突破十億元大關(guān)[N];麗水日?qǐng)?bào);2013年

9 北京商報(bào)記者 魏蔚;農(nóng)村電子商務(wù)如何才能大有可為[N];北京商報(bào);2013年

10 劉晨曦;“雙管齊下”助推農(nóng)村電子商務(wù)發(fā)展[N];中國(guó)城鄉(xiāng)金融報(bào);2013年

相關(guān)碩士學(xué)位論文 前10條

1 羅應(yīng)機(jī);農(nóng)村電子商務(wù)“三點(diǎn)兩面”贏利模式構(gòu)建研究[D];廣西大學(xué);2015年

2 陳愛(ài)麗;福建省供銷社系統(tǒng)發(fā)展農(nóng)村電子商務(wù)的對(duì)策研究[D];福建農(nóng)林大學(xué);2015年

3 岳銳;清遠(yuǎn)市發(fā)展農(nóng)村電子商務(wù)的路徑分析[D];湖北工業(yè)大學(xué);2016年

4 葉銳;湖北省農(nóng)村電子商務(wù)發(fā)展策略研究[D];湖北省社會(huì)科學(xué)院;2016年

5 史雅多;“互聯(lián)網(wǎng)+”環(huán)境下楊凌農(nóng)村電子商務(wù)發(fā)展研究[D];西北農(nóng)林科技大學(xué);2016年

6 程竹;云南省農(nóng)村電子商務(wù)扶貧的問(wèn)題及對(duì)策研究[D];云南農(nóng)業(yè)大學(xué);2016年

7 馬若男;吉林省農(nóng)村電子商務(wù)現(xiàn)狀及發(fā)展對(duì)策研究[D];吉林農(nóng)業(yè)大學(xué);2016年

8 陳實(shí);“互聯(lián)網(wǎng)+”背景下我國(guó)農(nóng)村電子商務(wù)發(fā)展現(xiàn)狀、問(wèn)題和對(duì)策[D];華中師范大學(xué);2016年

9 宋達(dá)佑;我國(guó)農(nóng)村電子商務(wù)運(yùn)營(yíng)模式優(yōu)化研究[D];華中師范大學(xué);2016年

10 王云;農(nóng)村電子商務(wù)關(guān)鍵影響因素研究[D];華南農(nóng)業(yè)大學(xué);2016年

，

本文編號(hào)：1514412