本文關鍵詞： 電子商務 Java MVC架構模式 網上書城　出處：《吉林大學》2016年碩士論文　論文類型：學位論文

【摘要】：古往今來,書傳遞的不僅僅是知識,更是一種信仰、情操和文化。電子商務在互聯(lián)網這個大的背景之下熠熠生輝,廣大消費者的信任和依賴伴隨著網絡發(fā)展而變得日益便捷與精彩。傳統(tǒng)的消費方式在華麗的轉變之后,市場呈現(xiàn)出新的生機勃勃的跡象。墨香網上書城系統(tǒng)是傳統(tǒng)書店營銷模式與電子商務經銷模式的完美結合。本系統(tǒng)分為前臺管理和后臺管理兩大部分,分別針對顧客消費和書城管理兩部分,在前臺消費者通過瀏覽產品明確自己購買意向,后臺管理員管理書籍的補貨、統(tǒng)計、分析為顧客呈現(xiàn)智能、貼心的服務。當需求能夠被及時的發(fā)現(xiàn)與供給,墨香網上書城便能夠發(fā)揮存在的價值。傳遞知識,創(chuàng)造價值,有效避免了書籍信息傳遞、供給中阻塞的現(xiàn)象;當管理朝著更加體系化、便捷化發(fā)展時,墨香網上書城的管理會更加規(guī)范與標準,同時不斷地增強自身的運營實力。本文通過對現(xiàn)實生活中圖書消費者和圖書銷售者存在的問題展開了較為詳細的調查研究,分析了該系統(tǒng)的研究背景環(huán)境和當前較為成熟的開發(fā)技術,根據(jù)顧客與企業(yè)管理的需求,進行了較為詳盡的可行性分析。墨香網上書城系統(tǒng)是基于WEB的軟件開發(fā),由JSP+Servlet+Java Bean+Oracle具體實現(xiàn),基于MVC架構模式,選用Java語言作為開發(fā)語言,選用My Eclipse8.6作為編譯環(huán)境,選用流行的Tomcat作為服務器發(fā)布項目,選用強大的Oracle存儲數(shù)據(jù)。主要目的是使得有需求的顧客可以避免時間、地點、場合等客觀因素限制而進行自由暢通的購書需要,與此同時改善書店現(xiàn)有經營模式,在信息化、網絡化的大浪淘沙下增強實力,謀求更好地發(fā)展。
[Abstract]:Through the ages, books have not only conveyed knowledge, but also faith, sentiment and culture. With the development of the Internet, the trust and dependence of the vast majority of consumers have become increasingly convenient and exciting. The market is showing new signs of vitality. The Moxiang online Book City system is a perfect combination of the traditional bookshop marketing model and the e-commerce distribution mode. This system is divided into two parts: foreground management and backstage management. According to the two parts of customer consumption and book city management, the front desk consumers make clear their purchase intention by browsing the products, the backstage administrator manages the restocking of books, statistics, and analysis presents the intelligence for the customers. Intimate service. When the demand can be found and supplied in time, Moxiang online book store can play the value of existence. Transfer knowledge, create value, effectively avoid the book information transmission, the supply of blocking phenomenon; As management moves towards a more systematic and convenient development, the management of the Moxiang online Book Store will be more standardized and standardized. At the same time, we constantly enhance our own operational strength. This paper has carried out a more detailed investigation and research on the problems of book consumers and book sellers in real life. This paper analyzes the background of the system and the current mature development technology. According to the requirements of customer and enterprise management, the feasibility of the system is analyzed in detail. The system is based on the software development of WEB. Implemented by JSP Servlet Java Bean Oracle, based on MVC architecture, Java language is chosen as development language, my Eclipse8.6 is chosen as compiling environment, and popular Tomcat is selected as server release project. Choose powerful Oracle to store data. The main purpose is to make the customers in need avoid the objective factors such as time, place, occasion and so on, so that they can purchase books freely and smoothly. At the same time, they can improve the existing business model of bookstores and make them more information based. Network under the strengthening of the sand under the strength of the search for better development.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TP311.52

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