跨境電商平臺(tái)模塊預(yù)置與成效后測(cè)的統(tǒng)計(jì)評(píng)價(jià)
發(fā)布時(shí)間:2018-02-13 04:49
本文關(guān)鍵詞: 跨境電商 平臺(tái) 模塊預(yù)置 成效后測(cè) 出處:《統(tǒng)計(jì)與決策》2017年22期 論文類型:期刊論文
【摘要】:跨境電商平臺(tái)正向一個(gè)閉環(huán)的、全鏈路、功能齊全的生態(tài)平臺(tái)發(fā)展,成為我國(guó)經(jīng)濟(jì)發(fā)展新的增長(zhǎng)點(diǎn)。文章以阿里速賣通和亞馬遜為例,將平臺(tái)管理、信息傳遞、資金管理、物流服務(wù)、客戶服務(wù)5大模塊置入平臺(tái),構(gòu)建跨境電商平臺(tái)成效后測(cè)指標(biāo)體系,運(yùn)用EDA模型進(jìn)行測(cè)試,推動(dòng)建立"統(tǒng)一、平衡、互惠"的跨境電商規(guī)則體系。
[Abstract]:The cross-border ecommerce platform is developing towards a closed-loop, full-link, full-featured ecological platform, which has become a new growth point in China's economic development. This article takes Ali Express and Amazon as examples to manage the platform, transfer information, and manage funds. Five modules of logistics service and customer service are put into the platform, and the post-test index system of cross-border e-commerce platform is constructed, and the EDA model is used to test the system to promote the establishment of "unified, balanced and mutually beneficial" cross-border e-commerce rules system.
【作者單位】: 湖南涉外經(jīng)濟(jì)學(xué)院外國(guó)語(yǔ)學(xué)院;
【基金】:湖南省發(fā)展和改革委員會(huì)研究項(xiàng)目(長(zhǎng)發(fā)改高技【2016】596號(hào))
【分類號(hào)】:F125;F724.6
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本文編號(hào):1507355
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