本文關(guān)鍵詞： 云制造 平臺(tái)經(jīng)濟(jì) 協(xié)調(diào)博弈 Stackelberg博弈　出處：《天津大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：互聯(lián)網(wǎng)的發(fā)展帶來傳統(tǒng)商業(yè)貿(mào)易的變革,電子商務(wù)的崛起一方面給傳統(tǒng)行業(yè)帶來沖擊,另一方面改變著零售行業(yè)的供求關(guān)系。類似的,在制造業(yè),云制造和工業(yè)4.0的提出也讓傳統(tǒng)制造業(yè)的生產(chǎn)運(yùn)作方式有了很大改觀。物聯(lián)網(wǎng)技術(shù)的落實(shí)和網(wǎng)絡(luò)化制造模式的提出,一方面提高了企業(yè)對(duì)供應(yīng)鏈的管理能力和監(jiān)控力,一方面降低成本并改變了供應(yīng)商和客戶的原有關(guān)系。面對(duì)云制造這種制造資源聯(lián)網(wǎng)和共享的制造模式,企業(yè)之間的交易關(guān)系和決策將變得更加復(fù)雜。因此,本文將從經(jīng)濟(jì)學(xué)的角度對(duì)云制造模式下的企業(yè)行為和決策進(jìn)行研究,并為平臺(tái)的有效運(yùn)行提出建議。本文一方面研究了企業(yè)加入云制造平臺(tái)的門檻問題。在云制造平臺(tái)上,企業(yè)之間高度互聯(lián),通過對(duì)平臺(tái)經(jīng)濟(jì)的特點(diǎn)進(jìn)行分析,可知,平臺(tái)企業(yè)的行為也具有網(wǎng)絡(luò)外部性。因此,文章首先從企業(yè)社會(huì)網(wǎng)絡(luò)的角度出發(fā),研究企業(yè)加入云制造平臺(tái)的門檻問題。在研究中,主要考慮企業(yè)所在的供應(yīng)鏈的伙伴數(shù)量對(duì)企業(yè)加入云平臺(tái)的影響。另一方面,本文對(duì)企業(yè)加入云制造平臺(tái)后剩余能力共享問題進(jìn)行了研究。由于平臺(tái)上企業(yè)得以進(jìn)行剩余制造能力共享,部分產(chǎn)品可替代的企業(yè)間原本的競(jìng)爭(zhēng)關(guān)系在云制造模式下可能出現(xiàn)合作與競(jìng)爭(zhēng)并存。如此一來,企業(yè)和供應(yīng)鏈的總收益會(huì)發(fā)生變化。文章后半部分就企業(yè)加入云制造平臺(tái)進(jìn)行資源共享過程中發(fā)生的變化進(jìn)行分析,為了便于討論,將平臺(tái)上共享的企業(yè)分成制造能力剩余和不足的兩類企業(yè),通過建立有剩余資源一方主導(dǎo)的Stackelberg博弈模型,計(jì)算加入平臺(tái)與不加入平臺(tái)共享時(shí)企業(yè)的收益變化。通過研究,發(fā)現(xiàn)企業(yè)加入平臺(tái)的門檻,不僅與加入平臺(tái)后的收益及加入平臺(tái)的成本相關(guān),還與企業(yè)自身所在的供應(yīng)網(wǎng)絡(luò)中伙伴的數(shù)量相關(guān);研究結(jié)果還發(fā)現(xiàn),云平臺(tái)共享確實(shí)可以起到供應(yīng)鏈利潤(rùn)優(yōu)化的作用,且云制造平臺(tái)對(duì)資源配置的優(yōu)化對(duì)于不同的行業(yè)市場(chǎng)有不同的改善效果。在方法上,本文主要通過對(duì)云制造模式下企業(yè)行為的定性分析,運(yùn)用協(xié)調(diào)博弈和平臺(tái)經(jīng)濟(jì)學(xué)、微觀經(jīng)濟(jì)學(xué)的知識(shí),研究企業(yè)在做平臺(tái)參與決策以及合作決策中會(huì)遇到的問題以及云制造環(huán)境下企業(yè)決策和收益的變化。為云制造平臺(tái)的實(shí)際運(yùn)行,提供改善方向,使平臺(tái)在制造資源剩余能力共享上更好的為企業(yè)服務(wù)。
[Abstract]:The development of the Internet has brought about the transformation of traditional commerce and trade. The rise of electronic commerce, on the one hand, has impacted the traditional industry, on the other hand, it has changed the relationship between supply and demand in the retail industry. Similarly, in the manufacturing industry, The introduction of cloud manufacturing and industry 4.0 has also greatly changed the production and operation mode of traditional manufacturing industries. The implementation of Internet of things technology and the introduction of networked manufacturing mode have, on the one hand, enhanced enterprises' ability to manage and monitor supply chains. On the one hand, reducing costs and changing the original relationship between suppliers and customers. Facing the manufacturing model of manufacturing resources networking and sharing, the transaction relationship and decision-making between enterprises will become more complicated. In this paper, the behavior and decision of enterprises in cloud manufacturing mode are studied from the point of view of economics, and some suggestions are put forward for the effective operation of the platform. On the one hand, this paper studies the threshold for enterprises to join the cloud manufacturing platform. By analyzing the characteristics of platform economy, we can see that the behavior of platform enterprises also has network externalities. Therefore, the article starts from the angle of enterprise social network. This paper studies the threshold for enterprises to join cloud manufacturing platform. In the study, it mainly considers the effect of the number of partners in the supply chain of the enterprise to join the cloud platform. On the other hand, In this paper, the problem of residual capability sharing after enterprises join the cloud manufacturing platform is studied. In cloud manufacturing mode, cooperation and competition may co-exist among some products that can replace the original competition relationship between enterprises. In this way, The second half of this paper analyzes the changes in the process of enterprises joining the cloud manufacturing platform to share resources, in order to facilitate the discussion, The enterprises shared on the platform are divided into two types of enterprises with surplus manufacturing capacity and insufficient manufacturing capacity. By establishing a Stackelberg game model with surplus resources dominated by one side, the income changes of the enterprises joining the platform and not joining the platform are calculated. It is found that the threshold of joining the platform is not only related to the income and the cost of joining the platform, but also to the number of partners in the supply network in which the enterprise is located. Cloud platform sharing does play a role in optimizing the profit of the supply chain, and the optimization of resource allocation by cloud manufacturing platform has different effects on different industry markets. This paper mainly through the qualitative analysis of the enterprise behavior under the cloud manufacturing mode, using the knowledge of coordination game, platform economics, microeconomics, This paper studies the problems that enterprises will encounter in making platform decision and cooperative decision, and the change of enterprise decision and profit in cloud manufacturing environment. It provides the improvement direction for the actual operation of cloud manufacturing platform. Make the platform in the manufacturing resource surplus ability sharing better for the enterprise service.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F274;F49

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