本文關(guān)鍵詞： 跨境電商進(jìn)口 商品結(jié)構(gòu) 消費(fèi)者選擇 資金流轉(zhuǎn)　出處：《浙江大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：跨境電商行業(yè)的發(fā)展是促進(jìn)“大眾創(chuàng)業(yè)、萬(wàn)眾創(chuàng)新”的關(guān)鍵舉措,目前杭州跨境電商行業(yè)發(fā)展的如火如茶,其中跨境進(jìn)口的發(fā)展尤為引人注目。本文打破傳統(tǒng)的國(guó)家層面研究方式,結(jié)合杭州作為全國(guó)首批跨境電子商務(wù)服務(wù)試點(diǎn)城市的背景,研究杭州跨境電商進(jìn)口行業(yè)發(fā)展的影響因素,提供相關(guān)解決方案和可行性建議,以促進(jìn)區(qū)域經(jīng)濟(jì)乃至全國(guó)經(jīng)濟(jì)的發(fā)展,具有重大的現(xiàn)實(shí)意義。本文通過(guò)大量的文獻(xiàn)搜集,理論剖析跨境進(jìn)口行業(yè)發(fā)展的重要性,并闡述商品在跨境進(jìn)口發(fā)展中的作用。結(jié)合供需理論進(jìn)行分析得出,只有符合市場(chǎng)行情、尊重消費(fèi)者選擇的商品結(jié)構(gòu)才有利于跨境電商進(jìn)口行業(yè)的長(zhǎng)足發(fā)展。與此同時(shí),國(guó)家政策、促銷等因素也需要重點(diǎn)關(guān)注。在實(shí)證研究時(shí),著重分析了兩塊樣本數(shù)據(jù),通過(guò)深入分析不同的商品結(jié)構(gòu)(從成交貨值、稅額每月分布、商品排名和國(guó)家排名等角度)對(duì)該行業(yè)發(fā)展的影響程度,找尋相關(guān)規(guī)律;同時(shí)研究了消費(fèi)者分布和喜好以及國(guó)家政策等外界因素對(duì)資金融通的影響,歸納總結(jié)提出合理化的建議。此外從金融的角度進(jìn)行分析,杭州跨境電商進(jìn)口行業(yè)發(fā)展需要注意的相關(guān)內(nèi)容。結(jié)合理論和實(shí)證分析,本文主要提出如下建議:重視高端商品在跨境進(jìn)口流通中的重要作用,慎重定價(jià)。重點(diǎn)關(guān)注80年代、70年代、90年代的消費(fèi)者,同時(shí)側(cè)重于浙江省、江蘇省、廣東省、上海市、北京市等地的推廣營(yíng)銷。此外國(guó)家稅收政策和商家促銷等對(duì)跨境進(jìn)口發(fā)展起著重要作用,需要合理運(yùn)用。
[Abstract]:The development of cross-border e-commerce industry is to promote "mass entrepreneurship, innovation," the key measure, Hangzhou cross-border e-commerce industry development is as hot as tea. The development of cross-border import is particularly noticeable. This paper breaks the traditional research methods at the national level and combines Hangzhou as the first pilot city of cross-border e-commerce services in the country. This paper studies the influencing factors of the development of cross-border e-commerce import industry in Hangzhou, and provides relevant solutions and feasible suggestions to promote the development of regional economy and even the national economy. This paper analyzes the importance of cross-border import industry development through a large number of literature collection, and expounds the role of commodities in cross-border import development. Only in line with market prices, respect for consumer choice of commodity structure is conducive to the rapid development of cross-border e-commerce import industry. At the same time, national policies, promotion and other factors also need to focus on. In the empirical study. This paper analyzes two sample data and analyzes the influence of different commodity structure (from the perspective of delivery value, monthly distribution of tax amount, commodity ranking and national ranking) on the development of the industry. Looking for relevant laws; At the same time, it studies the influence of external factors, such as consumer distribution and preference, and national policies on the financing, and summarizes and puts forward some reasonable suggestions. In addition, it analyzes from the perspective of finance. Hangzhou cross-border e-commerce import industry development needs to pay attention to the relevant content. Combined with theoretical and empirical analysis, this paper mainly puts forward the following suggestions: attach importance to the important role of high-end goods in cross-border import circulation. Careful pricing. Focus on consumers in the 1970s and 1990s in 80s, while focusing on Zhejiang Province, Jiangsu Province, Guangdong Province, and Shanghai. In addition, national tax policy and business promotion play an important role in the development of cross-border imports, which need to be used reasonably.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6;F752.61

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