本文關(guān)鍵詞： 石林旅游業(yè)轉(zhuǎn)型 旅游電子商務(wù) 應(yīng)用研究 發(fā)展對策　出處：《云南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：石林旅游一直以來都陷于“門票經(jīng)濟(jì)”的傳統(tǒng)模式,這樣的模式顯然與旅游市場的發(fā)展趨勢相悖,且對石林的社會經(jīng)濟(jì)發(fā)展也起不到助推作用。為使石林走出“門票經(jīng)濟(jì)”這一存在缺陷的模式,讓石林旅游業(yè)快速適應(yīng)旅游市場的發(fā)展趨勢,最終實(shí)現(xiàn)提升自身競爭力,推動石林經(jīng)濟(jì)社會發(fā)展的目的,石林旅游業(yè)的轉(zhuǎn)型升級迫在眉睫。 旅游業(yè)與電子商務(wù)之間具備的天然適應(yīng)性,旅游電子商務(wù)市場規(guī)模的不斷增加、石林具備發(fā)展旅游電子商務(wù)的基礎(chǔ)決定了石林可以發(fā)展旅游電子商務(wù),并且是石林實(shí)現(xiàn)旅游業(yè)轉(zhuǎn)型,促使石林旅游走出“門票經(jīng)濟(jì)”形成旅游產(chǎn)業(yè)聯(lián)動的重要手段之一。 本文綜合運(yùn)用了文獻(xiàn)分析法、訪問調(diào)查法、歸納分析法,從研究旅游電子商務(wù)的概念、特點(diǎn)、應(yīng)用模式出發(fā),結(jié)合本地情況,分析石林縣電子商務(wù)及旅游電子商務(wù)的發(fā)展?jié)撡|(zhì)及發(fā)展情況,提出了石林旅游旅游電子商務(wù)應(yīng)用的策略,重點(diǎn)研究的內(nèi)容如下： 1.石林縣旅游電子商務(wù)應(yīng)用基礎(chǔ)分析。從石林旅游業(yè)發(fā)展概況、石林旅游業(yè)電子商務(wù)應(yīng)用的必要性、石林旅游業(yè)電子商務(wù)應(yīng)用的可行性幾個(gè)方面對石林縣旅游電子商務(wù)應(yīng)用基礎(chǔ)進(jìn)行了分析。 2.電子商務(wù)在石林旅游業(yè)應(yīng)用分析。從石林本地網(wǎng)站在旅游電子商務(wù)方面的應(yīng)用情況、應(yīng)用第三方電子商務(wù)平臺銷售石林旅游產(chǎn)品的情況及石林旅游行業(yè)微博微信等新媒體應(yīng)用情況的分析三個(gè)方面入手,對電子商務(wù)在石林旅游業(yè)的應(yīng)用進(jìn)行了分析。 3.石林旅游電子商務(wù)發(fā)展對策及保障措施。從應(yīng)用PEST去分析現(xiàn)狀存在的問題入手,結(jié)合現(xiàn)今旅游電子商務(wù)的發(fā)展趨勢及石林本身的所具備的條件,給出石林發(fā)展旅游電子商務(wù)的對策及保障措施。
[Abstract]:Stone forest tourism has always been trapped in the "ticket economy" of the traditional model, such a model is obviously contrary to the development of the tourism market. In order to make the stone forest walk out of the model of "ticket economy", let the stone forest tourism adapt to the development trend of the tourism market quickly. Finally, the purpose of promoting the competitiveness of stone forest and promoting the economic and social development of stone forest is realized, so the transformation and upgrading of stone forest tourism is imminent. The natural adaptability between tourism and electronic commerce, the increasing scale of tourism electronic commerce market, and the foundation of developing tourism electronic commerce in Shilin determine that Shilin can develop tourism electronic commerce. It is also one of the important means to realize tourism transformation and promote stone forest tourism to go out of "ticket economy" to form tourism industry linkage. This article synthetically uses the literature analysis method, the interview investigation method, the induction analysis method, from studies the tourism electronic commerce concept, the characteristic, the application pattern, unifies the local situation. This paper analyzes the development potential and development situation of E-commerce and tourism e-commerce in Shilin County, and puts forward some strategies for applying E-commerce to tourism in Shilin County. The main contents of this paper are as follows: 1. The basic analysis of tourism e-commerce application in Shilin County. From the development of tourism in Shilin, the necessity of E-commerce application in Shilin tourism is discussed. This paper analyzes the application basis of tourism e-commerce in Shilin County in several aspects of the feasibility of the application of e-commerce in Shilin tourism industry. 2. Analysis of the application of electronic commerce in the tourism industry of Shilin. The application of the third-party e-commerce platform to the sale of Shilin tourism products and the analysis of the application of new media such as Weibo WeChat in the Shilin tourism industry. The application of e-commerce in Shilin tourism is analyzed. 3. The countermeasures and guarantee measures for the development of tourism electronic commerce in Shilin. From the application of PEST to analyze the problems existing in the present situation, combined with the development trend of tourism electronic commerce and the conditions of the stone forest itself. The countermeasures and safeguard measures of developing tourism e-commerce in Shilin are given.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F724.6;F592.7

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本文編號：1465458