本文關(guān)鍵詞： 庫存空間有限 庫存空間分配 促銷訂購 滯銷品 暢銷品　出處：《北京交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著B2C電子商務(wù)企業(yè)的持續(xù)經(jīng)營,有限的庫存空間已無法存放更多的商品,庫房不夠用的現(xiàn)象頻繁出現(xiàn)。通過分析得到,B2C電子商務(wù)企業(yè)庫房中存放的商品按照其熱銷程度大致可分為三類,即暢銷品、常銷品和滯銷品。暢銷品是企業(yè)利潤的主要源泉,而滯銷品卻是企業(yè)利潤增加的瓶頸,如果在有限的庫存空間中能減少積壓的滯銷品轉(zhuǎn)而存放更多的暢銷品,那么公司的利潤將得到大幅度的提升。于是企業(yè)管理人員想到使用促銷的方式來減少庫房中難以銷售的滯銷品,從而騰出更多的庫存空間來存放容易銷售的暢銷品,達到提升企業(yè)利潤的目的。理論上來說,促銷滯銷品可能造成利潤減少,訂購暢銷品用以銷售能帶來利潤增加,權(quán)衡二者是有可能為企業(yè)帶來收益的,然而當(dāng)選擇促銷和訂購的商品以及騰出的空間大小不合理時可能出現(xiàn)利潤損失大于利潤增加的情況,會減少利潤。為更好地解決滯銷品無效占有庫存空間而暢銷品庫存空間不足阻礙公司利潤增加的問題,本文以促銷為手段,研究B2C電商企業(yè)庫房中滯銷品和暢銷品庫存空間分配的問題。本文以Q公司3C庫房中3C產(chǎn)品為研究對象。首先,調(diào)研了解其庫房現(xiàn)狀,重點了解滯銷品和暢銷品現(xiàn)狀以及庫存空間分配現(xiàn)狀,分析得到該庫房中高價難售的商品形成了滯銷品,長期無效占有庫存空間,成為企業(yè)利潤增加的瓶頸,而薄利多銷的商品成了暢銷品,是企業(yè)的利潤源泉;其次,分析了 3C產(chǎn)品促銷時折扣因子與需求的關(guān)系,得到其需求函數(shù),并討論了促銷滯銷品和訂購暢銷品時涉及的各項成本與收益;再次,以滯銷品釋放的庫存空間為決策變量,從追求整體利益最大化的角度,總體權(quán)衡商品庫存成本、促銷成本與銷售收益,建立庫存空間分配數(shù)學(xué)模型。討論了在確定促銷水平下,促銷訂購組合的成本和利潤滿足不同條件時釋放庫存空間最優(yōu)值的變化;最后,通過Q公司實際數(shù)據(jù)驗證模型的有效性并討論了折扣因子和商品體積對組合收益的影響。
[Abstract]:With the continuous operation of B2C e-commerce enterprises, the limited inventory space has been unable to store more goods, the phenomenon of insufficient warehouse frequently appears. The goods stored in the warehouse of B2C e-commerce enterprises can be divided into three categories according to their hot selling degree, that is, best-selling goods, regular goods and unsaleable goods, which are the main source of profits for enterprises. But the unsalable goods is the bottleneck of the increase of the enterprise profit, if in the limited inventory space can reduce the backlog of unsalable goods to store more best-selling goods. Then the profits of the company will be greatly increased, so enterprise managers think of the use of promotional methods to reduce the unsalable goods in the warehouse difficult to sell. Thus making more inventory space to store easy to sell the best-selling products to achieve the purpose of improving corporate profits. In theory, the promotion of unsalable goods may cause profit reduction. Ordering a best-selling item to sell can increase profits, and weighing the two is likely to bring profit to the business. However, the loss of profits may be greater than the increase in profit when the choice of goods promoted and ordered and the amount of space made are unreasonable. In order to solve the problem of unsalable goods not occupying inventory space effectively and the lack of inventory space of best-selling goods hinders the increase of company profits, this paper takes promotion as a means. This paper takes 3C products in 3C warehouse of Q Company as the research object. First of all, the present situation of the warehouse is investigated. Focus on the status of unsalable goods and best-selling products and inventory space distribution situation, analysis of the high prices in the warehouse difficult to sell the goods formed unsalable goods, long-term invalid possession of inventory space, become the bottleneck of increased corporate profits. And the small profits and sales of goods has become a best-selling product, is the source of profits of enterprises; Secondly, the relationship between discount factor and demand is analyzed, the demand function is obtained, and the costs and benefits involved in the promotion of unsalable products and the order of best-selling goods are discussed. Thirdly, taking the inventory space released by unsalable goods as the decision variable, from the point of pursuing the maximization of the overall interests, the overall trade-off between inventory cost, promotion cost and sales income. The mathematical model of inventory space allocation is established, and the change of the optimal value of inventory space is discussed when the cost and profit of sales promotion and order combination meet different conditions. Finally, the validity of the model is verified by Q Company's actual data and the influence of discount factor and commodity volume on portfolio returns is discussed.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F274

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