基于政府主導(dǎo)的重慶電子商務(wù)現(xiàn)狀與對策研究
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本文關(guān)鍵詞:基于政府主導(dǎo)的重慶電子商務(wù)現(xiàn)狀與對策研究 出處:《重慶交通大學(xué)》2012年碩士論文 論文類型:學(xué)位論文
更多相關(guān)文章: 電子商務(wù) 重慶 現(xiàn)狀 對策
【摘要】:現(xiàn)代信息網(wǎng)絡(luò)技術(shù)突飛猛進(jìn)地向前發(fā)展,將國際貿(mào)易帶進(jìn)一個信息化時代。電子商務(wù)的發(fā)展將成為全球貿(mào)易發(fā)展的重要推動力量,電子商務(wù)已成為21世紀(jì)經(jīng)濟(jì)發(fā)展的第一增長點(diǎn)。電子商務(wù)不僅是一個貿(mào)易的技術(shù)手段問題,而是代表著未來的貿(mào)易方向,是關(guān)系到國際經(jīng)濟(jì)發(fā)展的嚴(yán)峻挑戰(zhàn),也是難得的機(jī)遇?梢韵嘈牛鹤鳛橐环N商務(wù)活動過程,電子商務(wù)的影響將遠(yuǎn)遠(yuǎn)超出商務(wù)活動本身。 本論文探討了重慶市電子商務(wù)的發(fā)展概況,指出了在重慶發(fā)展電子商務(wù)的意義及其作用,并將重慶電子商務(wù)的發(fā)展與國內(nèi)其他城市電子商務(wù)的發(fā)展做出比較與分析,得出重慶在電子商務(wù)發(fā)展方面的若干制約因素。通過廣泛的調(diào)查研究,本論文全面系統(tǒng)地分析了重慶市實(shí)施電子商務(wù)活動的基礎(chǔ)和應(yīng)用現(xiàn)狀,提出了重慶市電子商務(wù)發(fā)展過程中存在的問題,并針對這些問題從多個方面和角度提出了重慶發(fā)展電子商務(wù)的策略。希望本論文能夠?yàn)橹貞c市政府有關(guān)部門制定電子商務(wù)發(fā)展策略提供相關(guān)決策依據(jù)。 本論文研究過程中,始終堅持理論聯(lián)系實(shí)際、實(shí)事求是的研究方法。分析過程中廣泛采用了宏觀與微觀分析相結(jié)合等方法。在對電子商務(wù)企業(yè)的數(shù)據(jù)調(diào)查與分析中力求做到科學(xué)合理,在具體對策措施的制定上盡可能做到具有可操作性。
[Abstract]:With the rapid development of modern information network technology, international trade will be brought into an information age. The development of electronic commerce will become an important driving force for the development of global trade. In 21th century, E-commerce has become the first growth point of economic development. E-commerce is not only a technical means of trade, but also represents the future direction of trade, which is a severe challenge related to the development of international economy. It is also a rare opportunity. We can believe that as a business process, the impact of electronic commerce will far exceed the business activity itself. This paper discusses the development of electronic commerce in Chongqing, and points out the significance and function of developing electronic commerce in Chongqing. By comparing and analyzing the development of electronic commerce in Chongqing and other cities in China, the author draws a conclusion that some restrictive factors of electronic commerce development in Chongqing, through extensive investigation and research. This paper comprehensively and systematically analyzes the basis and application status of the implementation of e-commerce activities in Chongqing, and puts forward the existing problems in the process of the development of e-commerce in Chongqing. Aiming at these problems, this paper puts forward the strategy of developing electronic commerce in Chongqing from many aspects and angles, and hopes that this paper can provide the relevant decision basis for the relevant departments of Chongqing municipal government to formulate the development strategy of electronic commerce. In the research process of this paper, we always adhere to the combination of theory and practice. The research method of seeking truth from facts. In the process of analysis, the combination of macro and micro analysis is widely used. In the data survey and analysis of electronic commerce enterprises, scientific and reasonable methods are sought. In the formulation of specific countermeasures as much as possible to achieve maneuverability.
【學(xué)位授予單位】:重慶交通大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F724.6
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