本文關(guān)鍵詞：我國農(nóng)業(yè)第三方電子商務(wù)模式探析　出處：《華中師范大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著農(nóng)業(yè)信息化的不斷深入,我國農(nóng)業(yè)信息化與電子商務(wù)建設(shè)方面取得了良好的開端。與此同時(shí),由于信息化手段的缺乏以及電子商務(wù)模式尚未成熟,農(nóng)業(yè)、農(nóng)村的發(fā)展同時(shí)也面臨不少新的挑戰(zhàn),其中最為突出的就是在農(nóng)產(chǎn)品流通體系中存在農(nóng)民與市場之間的信息供求矛盾和挑戰(zhàn)。本文旨在通過分析我國農(nóng)業(yè)電子商務(wù)的發(fā)展現(xiàn)狀,了解其發(fā)展特點(diǎn)與存在的問題,并厘清農(nóng)業(yè)電子商務(wù)模式。在此研究基礎(chǔ)上,進(jìn)一步歸納總結(jié)出農(nóng)業(yè)第三方電子商務(wù)模式,以加強(qiáng)農(nóng)業(yè)生產(chǎn)的產(chǎn)前、產(chǎn)中、產(chǎn)后各環(huán)節(jié)的密切聯(lián)系,實(shí)現(xiàn)高效和有序的農(nóng)業(yè)生產(chǎn)經(jīng)營與管理。論文由八部分內(nèi)容組成。 第一部分,緒論。首先是對(duì)本文研究背景及其研究意義作簡單介紹；其次是關(guān)于國內(nèi)外有關(guān)農(nóng)業(yè)電子商務(wù)研究現(xiàn)狀的綜述,從而確定本文的研究思路、研究內(nèi)容以及研究方法。 第二部分,電子商務(wù)理論基礎(chǔ)。分別通過對(duì)電子商務(wù)含義、電子商務(wù)模式以及電子商務(wù)作用以及電子商務(wù)發(fā)展的前景等基礎(chǔ)理論進(jìn)行介紹,為農(nóng)業(yè)電子商務(wù)模式的分析提供相應(yīng)的理論基礎(chǔ)。 第三部分,農(nóng)業(yè)開展電子商務(wù)的意義及現(xiàn)狀。首先,分析了農(nóng)業(yè)的特點(diǎn),總結(jié)了農(nóng)業(yè)在國民經(jīng)濟(jì)中具有基礎(chǔ)地位的特征,并深入分析其在我國社會(huì)經(jīng)濟(jì)發(fā)展中的作用；其次,全面深入分析我國農(nóng)業(yè)電子商務(wù)的具體實(shí)施狀況；最后,討論了農(nóng)業(yè)開展電子商務(wù)的積極意義,指出農(nóng)業(yè)開展電子商務(wù)的必要性。 第四部分,我國農(nóng)業(yè)開展電子商務(wù)存在的問題。分析指出我國農(nóng)業(yè)電子商務(wù)開展過程中存在的主要問題在于：農(nóng)業(yè)信息化基礎(chǔ)設(shè)施不完善、農(nóng)業(yè)信息資源開發(fā)利用不足、農(nóng)業(yè)電子商務(wù)服務(wù)體系單薄、農(nóng)業(yè)電子商務(wù)主體信息素質(zhì)不齊和農(nóng)業(yè)電子商務(wù)管理體制有待完善。 第五部分,我國農(nóng)業(yè)電子商務(wù)模式探析。在對(duì)我國農(nóng)業(yè)電子商務(wù)現(xiàn)狀分析的基礎(chǔ)上,總結(jié)出我國現(xiàn)有農(nóng)業(yè)電子商務(wù)模式的主要類型,包括：信息聯(lián)盟服務(wù)商模式、農(nóng)民信息服務(wù)商模式、企業(yè)信息服務(wù)商模式以及綜合服務(wù)商模式。 第六部分,我國農(nóng)業(yè)第三方電子商務(wù)模式分析。在總結(jié)我國農(nóng)業(yè)電子商務(wù)模式的基礎(chǔ)上,結(jié)合我國農(nóng)業(yè)電子商務(wù)發(fā)展的實(shí)際情況,分析得出我國農(nóng)業(yè)第三方電子商務(wù)模式的實(shí)質(zhì),并歸納出現(xiàn)階段我國農(nóng)業(yè)第三方電子商務(wù)的主要模式,包括：政府門戶信息服務(wù)模式、農(nóng)業(yè)電子商務(wù)中介模式以及龍頭企業(yè)電子商務(wù)模式,并進(jìn)步分析農(nóng)業(yè)第三方電子商務(wù)模式的優(yōu)勢、功能及其應(yīng)用價(jià)值。 第七部分,農(nóng)業(yè)第三方電子商務(wù)應(yīng)用案例分析。分別以中國農(nóng)業(yè)電子商務(wù)網(wǎng)和“沙集模式”為例分析了農(nóng)業(yè)開展第三方電子商務(wù)所產(chǎn)生的具體的社會(huì)效應(yīng)和經(jīng)濟(jì)效應(yīng)。 第八部分,結(jié)論與展望。根據(jù)前文的研究結(jié)果,總結(jié)本文的研究結(jié)論和主要?jiǎng)?chuàng)新點(diǎn)并對(duì)未來進(jìn)一步的研究提出了設(shè)想。
[Abstract]:Along with the agricultural informatization, China's agricultural informatization and e-commerce construction has made a good beginning. At the same time, due to the lack of information means and electronic business model is not yet mature, agriculture, rural development also faces many new challenges, the most prominent is the existence of market information between farmers and the contradiction between supply and demand and the challenges in the circulation system of agricultural products. This paper aims to analyze the current situation of the development of agricultural e-commerce in China, understand the development characteristics and existing problems, and to clarify the agricultural e-commerce mode. On the basis of this study, further summarizes the third party e-commerce model of Agriculture to strengthen agricultural production in the prenatal, close contact, each link of postpartum, the realization of agricultural production efficient and orderly operation and management. The thesis consists of eight parts.
The first part is the introduction. First, it introduces the background and significance of the research. Secondly, it summarizes the research status of agricultural e-commerce at home and abroad, so as to identify the research ideas, research contents and research methods.
The second part is the theoretical basis of e-commerce. It introduces the basic theory of e-commerce, including the meaning of e-commerce, the e-commerce mode, the role of e-commerce and the prospect of e-commerce development, so as to provide a theoretical basis for the analysis of the mode of agricultural e-commerce.
The third part, the significance and the present situation of developing electronic commerce of agriculture. First, analyzed the characteristic of agriculture, summarizes the features of agriculture has the basic position in the national economy, and in-depth analysis of the social economic development in our country's role; secondly, a thorough analysis of the specific implementation of electronic commerce in China's agricultural industry; finally the positive significance of agricultural e-commerce, discusses the necessity of agricultural e-commerce.
The fourth part, China's agricultural e-commerce problems. The analysis points out that the agricultural electronic commerce in China to carry out the major problems in the process of agricultural information infrastructure is not perfect, lack of development and utilization of agricultural information resources, e-commerce service system of agricultural thin, the main body of agricultural e-commerce information uneven quality and agricultural e-commerce management the system needs to be improved.
The fifth part, China's agricultural e-commerce model. Based on the analysis of current situation of agricultural e-commerce in China, summed up the main types of China's existing agricultural e-commerce model include: Information Alliance service model, information service providers and farmers mode, enterprise information service mode and integrated service provider.
The sixth part, analysis of the electronic commerce mode of agriculture in our country third party. On the basis of electronic commerce mode of agriculture of our country, combined with the actual situation of the development of agricultural e-commerce in China, analysis of the substance of electronic commerce mode of agriculture in our country third party, including the main stage and inductive mode, electronic commerce of agriculture in our country third party the government portal information service mode, agricultural e-commerce intermediary mode and leading enterprise e-commerce model, and analysis of the agricultural progress of third party electronic commerce mode advantage, function and application value.
The seventh part is the case analysis of the third party e-commerce application in agriculture. Taking China's agricultural e-commerce network and Sha Ji mode as an example, the specific social effects and economic effects of the third party e-commerce are analyzed.
The eighth part, the conclusion and the prospect. According to the results of the previous study, we summarize the conclusions and the main innovation points of this paper and put forward some ideas for further research in the future.

【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F724.6

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 綦方中;鄭婷婷;潘鳳釵;;基于第三方電子商務(wù)平臺(tái)的農(nóng)產(chǎn)品物流模式分析[J];農(nóng)業(yè)經(jīng)濟(jì);2012年11期

相關(guān)碩士學(xué)位論文 前2條

1 王甜宇;基于退換貨評(píng)價(jià)的C2C電子商務(wù)賣家信用評(píng)價(jià)模型研究[D];東北財(cái)經(jīng)大學(xué);2012年

2 呂雯玲;針對(duì)農(nóng)民的農(nóng)業(yè)信息推送平臺(tái)構(gòu)建探討[D];華中師范大學(xué);2013年

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本文編號(hào)：1413159