農(nóng)產(chǎn)品企業(yè)創(chuàng)新導(dǎo)向的產(chǎn)業(yè)鏈整合模式：產(chǎn)業(yè)融合視角的案例研究
發(fā)布時間：2019-06-19 17:18
【摘要】：近幾年來,在農(nóng)業(yè)發(fā)展方面,氣候條件和自然條件依然是短時間內(nèi)難以解決的制約因素,此外最為突出的問題為:一是整個農(nóng)產(chǎn)品產(chǎn)業(yè)鏈條處于一種斷層式的生存狀態(tài),一、二、三產(chǎn)業(yè)之間缺乏有效的聯(lián)結(jié),二是重多農(nóng)產(chǎn)品企業(yè)集中于生產(chǎn)加工初級產(chǎn)品階段,在技術(shù)、資源等方面創(chuàng)新能力嚴重不足,難以形成獨特品牌保證下游市場銷售的穩(wěn)定。針對農(nóng)產(chǎn)品企業(yè)傳統(tǒng)一體化模式的產(chǎn)業(yè)鏈條經(jīng)營問題,已有的研究僅僅從封閉性的阻礙作用或者缺乏創(chuàng)新性進行單方面的論證,在如何既保證產(chǎn)業(yè)鏈突破傳統(tǒng)界限進行有效的整合又能不斷的進行內(nèi)外部技術(shù)、產(chǎn)品等方面的創(chuàng)新,實現(xiàn)兩者有機整合方面缺乏系統(tǒng)的研究。本文在對已有研究回顧的基礎(chǔ)上發(fā)現(xiàn),產(chǎn)業(yè)增長導(dǎo)致了產(chǎn)業(yè)界線的縮減和產(chǎn)業(yè)動態(tài)發(fā)展過程的消失,產(chǎn)業(yè)融合在順應(yīng)這一過程的同時,不僅可以改變傳統(tǒng)產(chǎn)業(yè)鏈弊端,也帶來了相關(guān)產(chǎn)業(yè)的創(chuàng)新升級。本文試圖從產(chǎn)業(yè)融合的視角出發(fā),構(gòu)建了針對開放式創(chuàng)新的新型產(chǎn)業(yè)鏈整合模式,為企業(yè)在整個運營過程中如何在產(chǎn)業(yè)鏈整合方面實現(xiàn)創(chuàng)新升級提供指導(dǎo)意義。本文選取正大集團和中糧集團為研究對象,采用案例研究方法,對采取產(chǎn)業(yè)融合方式的過程和側(cè)重點進行比較案例分析。主要體現(xiàn)在以下幾個方面:(1)不同發(fā)展階段采取不同的技術(shù)滲透方式。企業(yè)發(fā)展早期主要采取由外到內(nèi)形式的技術(shù)滲透,當外部技術(shù)創(chuàng)新逐步向內(nèi)滲透,企業(yè)傾向于模仿創(chuàng)新、消化吸收再創(chuàng)新,最后以全產(chǎn)業(yè)鏈模式由局部到整體的技術(shù)滲透。企業(yè)最終能夠擁有完善的技術(shù)創(chuàng)新鏈條,打造一種成功的技術(shù)引領(lǐng)的創(chuàng)新導(dǎo)向的產(chǎn)業(yè)鏈整合模式。(2)不同產(chǎn)業(yè)間的交叉融合產(chǎn)生新的空間布局。產(chǎn)業(yè)的交叉融合突破傳統(tǒng)產(chǎn)業(yè)已有的界限,在空間范圍內(nèi)都進行不同程度的延伸拓展,縱橫兩個維度的產(chǎn)業(yè)交叉融合帶來一種空間拓展的創(chuàng)新導(dǎo)向的產(chǎn)業(yè)鏈整合,實現(xiàn)由田間到餐桌全產(chǎn)業(yè)鏈整合。(3)產(chǎn)業(yè)重組戰(zhàn)略促使全產(chǎn)業(yè)鏈的結(jié)構(gòu)不斷優(yōu)化。不同企業(yè)采取不同程度的重組,通過收購、兼并等方式,產(chǎn)業(yè)重組使得產(chǎn)業(yè)鏈之間原有的構(gòu)架發(fā)生變化,不斷滿足市場和消費者的需求,形成一種結(jié)構(gòu)重塑的創(chuàng)新導(dǎo)向的產(chǎn)業(yè)鏈整合,最終使企業(yè)發(fā)展成為農(nóng)產(chǎn)品企業(yè)的巨頭,實現(xiàn)企業(yè)的可持續(xù)性創(chuàng)新發(fā)展。研究發(fā)現(xiàn),新型的產(chǎn)業(yè)鏈整合模式既改變了傳統(tǒng)產(chǎn)業(yè)鏈封閉性的弊端又不斷帶來新的創(chuàng)造力,通過產(chǎn)業(yè)融合的滲透、交叉和重組方式將產(chǎn)業(yè)鏈整合和開放式創(chuàng)新相聯(lián)系,深化和拓展了農(nóng)產(chǎn)品企業(yè)開放式創(chuàng)新的深度和廣度,從而形成具有高度融合性及動態(tài)競爭優(yōu)勢的產(chǎn)業(yè)發(fā)展模式,為實現(xiàn)農(nóng)業(yè)企業(yè)的產(chǎn)業(yè)鏈升級提供理論支撐和政策建議。
[Abstract]:In recent years, in the aspect of agricultural development, the climatic conditions and natural conditions are still the constraints that are difficult to solve in a short time, and the most prominent problem is that the whole agricultural product industry chain is in a fault-type survival state, one and two, There is a lack of effective connection between the three industries, and the second is that the heavy multi-agricultural products are concentrated in the production and processing of the primary product stage, and the innovation ability of the technology and resources is seriously insufficient, and the unique brand is difficult to form and the sales stability of the downstream market is difficult to form. In view of the problem of the industry chain of the traditional integration model of the agricultural enterprise, the existing research has only from the blocking effect or the lack of the innovation of the unilateral argument, In order to ensure that the industry chain breaks through the traditional limit, it can carry on the innovation of internal and external technology, product and so on, and realize the lack of systematic research on the organic whole-combination of both. On the basis of the review of the existing research, this paper has found that the industrial growth has led to the reduction of the industrial boundary and the disappearance of the industrial dynamic development process. This paper, from the perspective of industry integration, has constructed a new industry chain integration model for open innovation, and provides a guiding significance for the enterprise to realize the innovation and upgrade in the whole operation process. In this paper, the case study method is used to compare the process and focus of the industry integration method with the case study method. It is mainly reflected in the following aspects: (1) different technology penetration modes are adopted at different stages of development. In the early stage of the development of the enterprise, the technology penetration from the outside to the inside is mainly adopted, and when the external technology innovation is gradually permeated, the enterprise tends to imitate the innovation, absorb and innovate the absorption and absorption, and finally, the whole industrial chain mode is infiltrated by the local to the whole technology. The enterprise can finally have a perfect technology innovation chain to create a successful technology-led innovation-oriented industry chain integration model. (2) The cross-fusion between different industries will create a new spatial layout. The cross-integration of the industry breaks through the existing boundary of the traditional industry, and the extension and expansion of different degrees are carried out in the space range, and the industrial cross-integration of the two dimensions in the aspect of the invention brings a space-expanding and innovative guiding industrial chain to be integrated, and the whole industrial chain of the field to the dining table is integrated. (3) The industrial restructuring strategy has led to the continuous optimization of the structure of the whole industrial chain. The different enterprises adopt different degree of reorganization, and through the way of acquisition and merger, the original structure of the industrial chain is changed, the demand of the market and the consumers is continuously met, and an innovative and oriented industrial chain of structural remodeling is formed, And finally, the enterprise is developed into the giant of the agricultural product enterprise, and the sustainable and innovative development of the enterprise is realized. The research has found that the whole mode of the new industry chain not only changes the traditional industrial chain sealing property, but also brings new creativity, and links the whole industry chain and the open innovation through the penetration, cross and recombination of the industrial integration, Deepen and expand the depth and breadth of the open innovation of the agricultural enterprise, so as to form the industrial development model with the advantage of high integration and dynamic competition, and provide the theoretical support and policy suggestion for realizing the industrial chain upgrade of the agricultural enterprise.
【學(xué)位授予單位】：東北財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F273.1
本文編號：2502516
[Abstract]:In recent years, in the aspect of agricultural development, the climatic conditions and natural conditions are still the constraints that are difficult to solve in a short time, and the most prominent problem is that the whole agricultural product industry chain is in a fault-type survival state, one and two, There is a lack of effective connection between the three industries, and the second is that the heavy multi-agricultural products are concentrated in the production and processing of the primary product stage, and the innovation ability of the technology and resources is seriously insufficient, and the unique brand is difficult to form and the sales stability of the downstream market is difficult to form. In view of the problem of the industry chain of the traditional integration model of the agricultural enterprise, the existing research has only from the blocking effect or the lack of the innovation of the unilateral argument, In order to ensure that the industry chain breaks through the traditional limit, it can carry on the innovation of internal and external technology, product and so on, and realize the lack of systematic research on the organic whole-combination of both. On the basis of the review of the existing research, this paper has found that the industrial growth has led to the reduction of the industrial boundary and the disappearance of the industrial dynamic development process. This paper, from the perspective of industry integration, has constructed a new industry chain integration model for open innovation, and provides a guiding significance for the enterprise to realize the innovation and upgrade in the whole operation process. In this paper, the case study method is used to compare the process and focus of the industry integration method with the case study method. It is mainly reflected in the following aspects: (1) different technology penetration modes are adopted at different stages of development. In the early stage of the development of the enterprise, the technology penetration from the outside to the inside is mainly adopted, and when the external technology innovation is gradually permeated, the enterprise tends to imitate the innovation, absorb and innovate the absorption and absorption, and finally, the whole industrial chain mode is infiltrated by the local to the whole technology. The enterprise can finally have a perfect technology innovation chain to create a successful technology-led innovation-oriented industry chain integration model. (2) The cross-fusion between different industries will create a new spatial layout. The cross-integration of the industry breaks through the existing boundary of the traditional industry, and the extension and expansion of different degrees are carried out in the space range, and the industrial cross-integration of the two dimensions in the aspect of the invention brings a space-expanding and innovative guiding industrial chain to be integrated, and the whole industrial chain of the field to the dining table is integrated. (3) The industrial restructuring strategy has led to the continuous optimization of the structure of the whole industrial chain. The different enterprises adopt different degree of reorganization, and through the way of acquisition and merger, the original structure of the industrial chain is changed, the demand of the market and the consumers is continuously met, and an innovative and oriented industrial chain of structural remodeling is formed, And finally, the enterprise is developed into the giant of the agricultural product enterprise, and the sustainable and innovative development of the enterprise is realized. The research has found that the whole mode of the new industry chain not only changes the traditional industrial chain sealing property, but also brings new creativity, and links the whole industry chain and the open innovation through the penetration, cross and recombination of the industrial integration, Deepen and expand the depth and breadth of the open innovation of the agricultural enterprise, so as to form the industrial development model with the advantage of high integration and dynamic competition, and provide the theoretical support and policy suggestion for realizing the industrial chain upgrade of the agricultural enterprise.
【學(xué)位授予單位】：東北財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F273.1
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