發(fā)布時(shí)間：2019-06-05 00:38

【摘要】：信息革命正滲透到國民經(jīng)濟(jì)的方方面面,電視產(chǎn)業(yè)作為信息科技便于滲透的傳統(tǒng)行業(yè)正不斷分化整合出新的子行業(yè),互聯(lián)網(wǎng)電視位列其中。從2013年開始互聯(lián)網(wǎng)電視得到長足的發(fā)展。三網(wǎng)融合使得原本涇渭分明的電信、電視和互聯(lián)網(wǎng)三條產(chǎn)業(yè)邊界逐漸模糊,出現(xiàn)產(chǎn)業(yè)鏈條間的交叉與融合,原本三條線性產(chǎn)業(yè)鏈向網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈演化,對于處在產(chǎn)業(yè)成長期的互聯(lián)網(wǎng)電視產(chǎn)業(yè)來說,其產(chǎn)業(yè)結(jié)構(gòu)和形態(tài)都處在不斷的變動和布局中,產(chǎn)業(yè)鏈變動頻繁,產(chǎn)業(yè)資源整合加劇,如何促進(jìn)產(chǎn)業(yè)迅速發(fā)展,成為一項(xiàng)亟待解決的重要課題。本文著重探究的是網(wǎng)絡(luò)狀互聯(lián)網(wǎng)電視產(chǎn)業(yè)鏈整合問題,并結(jié)合實(shí)際案例分析當(dāng)前產(chǎn)業(yè)鏈整合現(xiàn)狀進(jìn)行對比分析。首先,本文對互聯(lián)網(wǎng)電視產(chǎn)業(yè)鏈的基本概念做梳理和界定,指出當(dāng)前互聯(lián)網(wǎng)電視特點(diǎn)和實(shí)現(xiàn)模式,嘗試構(gòu)建互聯(lián)網(wǎng)電視產(chǎn)業(yè)鏈的基本形態(tài),分析其與傳統(tǒng)產(chǎn)業(yè)鏈形態(tài)的不同之處。通過對目前互聯(lián)網(wǎng)電視市場狀態(tài)的分析,歸納梳理各節(jié)點(diǎn)企業(yè)性質(zhì)和市場份額,構(gòu)建起互聯(lián)網(wǎng)電視網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈模型。其次,基于互聯(lián)網(wǎng)電視的發(fā)展歷程和現(xiàn)狀進(jìn)行分析,分析互聯(lián)網(wǎng)電視產(chǎn)業(yè)目前的產(chǎn)業(yè)特征和存在的問題,以此作為產(chǎn)業(yè)鏈整合的必要性和可行性的基礎(chǔ)和前提。通過對產(chǎn)業(yè)鏈的分析得出產(chǎn)業(yè)鏈目前存在產(chǎn)業(yè)鏈節(jié)點(diǎn)分散、產(chǎn)業(yè)鏈發(fā)展不均、政策體制不健全等問題。最后,根據(jù)相關(guān)的理論提出互聯(lián)網(wǎng)電視產(chǎn)業(yè)鏈的整合措施。通過對中國互聯(lián)網(wǎng)電視產(chǎn)業(yè)模塊化體系的分析,并結(jié)合網(wǎng)絡(luò)狀產(chǎn)業(yè)鏈形態(tài),提出模塊化體系下中國互聯(lián)網(wǎng)電視產(chǎn)業(yè)鏈整合措施,并從產(chǎn)業(yè)鏈、知識鏈和價(jià)值鏈三者的角度分別對產(chǎn)業(yè)鏈整合,以期促進(jìn)產(chǎn)業(yè)發(fā)展和產(chǎn)業(yè)效率提高的目的。以樂視和阿里巴巴作為對比案例,檢驗(yàn)研究所提出的基本結(jié)論。
[Abstract]:The information revolution is permeating all aspects of the national economy. TV industry, as a traditional industry which is easy to permeate information technology, is constantly dividing and integrating new sub-industries, and Internet TV is among them. Since 2013, Internet television has made great progress. The integration of the three networks makes the three industrial boundaries of telecommunications, television and the Internet gradually blurred, and the intersection and fusion of the industrial chains occur. The original three linear industrial chains evolved to the network industrial chain. For the Internet TV industry in the period of industrial growth, its industrial structure and form are in constant changes and layout, the industrial chain changes frequently, the integration of industrial resources intensifies, how to promote the rapid development of the industry. It has become an important issue to be solved urgently. This paper focuses on the integration of Internet TV industry chain, and analyzes the current situation of industrial chain integration with practical cases. First of all, this paper combs and defines the basic concept of Internet TV industry chain, points out the characteristics and realization mode of Internet TV industry chain, and tries to construct the basic form of Internet TV industry chain. This paper analyzes the differences between it and the traditional industrial chain. Through the analysis of the current market state of Internet TV, this paper summarizes and combs the nature and market share of each node enterprise, and constructs the model of Internet TV network industrial chain. Secondly, based on the development process and present situation of Internet TV, this paper analyzes the current industrial characteristics and existing problems of Internet TV industry, which is the basis and premise of the necessity and feasibility of industrial chain integration. Through the analysis of the industrial chain, it is concluded that there are some problems in the industrial chain, such as the dispersion of the nodes of the industrial chain, the uneven development of the industrial chain, the imperfect policy system and so on. Finally, according to the relevant theories, this paper puts forward the integration measures of Internet TV industry chain. Based on the analysis of the modularization system of China's Internet television industry, and combined with the form of the network industrial chain, this paper puts forward the measures for the integration of China's Internet television industrial chain under the modular system, and from the industrial chain, From the perspective of knowledge chain and value chain, the industrial chain is integrated in order to promote industrial development and improve industrial efficiency. Taking Letv and Alibaba as comparative cases, the basic conclusions put forward by the Institute are tested.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G229.2

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