【摘要】：運用文獻資料調(diào)研、專家訪談和數(shù)理分析等方法,從產(chǎn)業(yè)融合的實踐層面對我國體育產(chǎn)業(yè)與養(yǎng)老產(chǎn)業(yè)融合發(fā)展的態(tài)勢格局進行前瞻性分析。結(jié)果顯示:"體育+養(yǎng)老"是體育產(chǎn)業(yè)鏈與養(yǎng)老產(chǎn)業(yè)鏈重組形成的服務(wù)導(dǎo)向式創(chuàng)新;作為一種新經(jīng)濟現(xiàn)象,"體育+養(yǎng)老"市場在未來發(fā)展中也有可能形成全新獨立的復(fù)合產(chǎn)業(yè)體系;基于灰色關(guān)聯(lián)分析發(fā)現(xiàn),相比體育產(chǎn)業(yè)與其他產(chǎn)業(yè)的融合度,目前我國體育產(chǎn)業(yè)與養(yǎng)老產(chǎn)業(yè)融合度低至0.670 7,排位末尾;建立向量自回歸模型發(fā)現(xiàn),我國"體育+養(yǎng)老"市場尚未成型,且體育養(yǎng)老市場培育難度很大;兩大產(chǎn)業(yè)融合的困境源自當(dāng)前我國老年體育服務(wù)的供需端掣肘,因而,政府和企業(yè)應(yīng)該及時調(diào)整定位、改善供給措施,為推動兩大產(chǎn)業(yè)融合的健康發(fā)展服務(wù)。
[Abstract]:By using the methods of literature investigation, expert interview and mathematical analysis, this paper makes a forward-looking analysis of the situation pattern of China's sports industry and old-age industry from the practical aspect of industrial convergence. The results show that "sports old-age care" is a service-oriented innovation formed by the reorganization of the sports industry chain and the old-age industry chain. As a new economic phenomenon, the "sports old-age care" market may also form a completely new independent complex industrial system in the future development. Based on the grey correlation analysis, it is found that compared with the integration of sports industry and other industries, At present, the integration degree of sports industry and old-age industry is as low as 0.670 7, which ranks at the end of the list, and the establishment of vector autoregressive model shows that the sports old-age care market in China has not yet taken shape, and it is very difficult to cultivate the sports old-age care market. The predicament of the integration of the two industries originates from the constraints on the supply and demand of sports services for the elderly in our country. Therefore, the government and enterprises should adjust their position in time, improve the supply measures, and serve to promote the healthy development of the integration of the two industries.
【作者單位】： 北京體育大學(xué)管理學(xué)院;
【分類號】：G80-05

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