【摘要】：通過(guò)文獻(xiàn)資料、綜合分析等研究方法對(duì)我國(guó)當(dāng)前體育產(chǎn)業(yè)發(fā)展所經(jīng)歷的難得的新常態(tài)進(jìn)行了梳理,認(rèn)為經(jīng)濟(jì)發(fā)展不斷提升了產(chǎn)業(yè)市場(chǎng)根基,政策環(huán)境營(yíng)造不斷釋放著體育紅利,體育認(rèn)知擴(kuò)圍不斷提升體育產(chǎn)業(yè)空間,健康中國(guó)打造進(jìn)一步擴(kuò)展了產(chǎn)業(yè)融合空間,而當(dāng)前我國(guó)體育產(chǎn)業(yè)存在著體育消費(fèi)理念尚不普及,體育消費(fèi)場(chǎng)所依然不足,社會(huì)配套支持仍待提升,體育產(chǎn)業(yè)結(jié)構(gòu)亟待優(yōu)化等現(xiàn)實(shí)問題,產(chǎn)業(yè)發(fā)展中存在著較為嚴(yán)重的虛設(shè)行為,追求短、平、快,基于此提出了脫虛向?qū)嵉穆窂睫D(zhuǎn)向,指出從立足公民體育需求,提升公共服務(wù)水平,培育體育消費(fèi)市場(chǎng);進(jìn)一步完善體育參與消費(fèi)空間,打造產(chǎn)業(yè)發(fā)展的支撐體系,建立體育產(chǎn)業(yè)聯(lián)動(dòng)發(fā)展機(jī)制等基本的宏觀思路。
[Abstract]:Through literature review, comprehensive analysis and other research methods, this paper combs out the rare new normal experienced by the development of sports industry in China. It holds that economic development has promoted the foundation of the industrial market, policy environment has created a constant release of sports dividends, sports awareness has expanded and promoted the space of sports industry, and healthy China has made further progress. The space for industrial integration has been expanded. However, the concept of sports consumption is not yet popular in China's sports industry, sports consumption places are still insufficient, social support is still to be upgraded, sports industrial structure needs to be optimized, and other practical problems exist in the development of the industry, there is a serious fictitious behavior, the pursuit of short, flat, fast. Based on this, this paper puts forward a way out of the void. The paper points out that the basic macro-ideas should be based on the citizen's sports demand, raising the level of public service, cultivating the sports consumption market, further improving the sports participation and consumption space, building the supporting system of industry development, and establishing the linkage development mechanism of sports industry.
【作者單位】： 宜賓學(xué)院體育學(xué)院;
【分類號(hào)】：G80-05
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本文編號(hào)：2245782