本文選題：SCP范式 + 中國(guó)汽車產(chǎn)業(yè)�。� 參考：《中國(guó)石油大學(xué)(華東)》2015年碩士論文

【摘要】：中國(guó)汽車產(chǎn)業(yè)從1953年建立長(zhǎng)春第一汽車制造廠開始,經(jīng)過近60年的發(fā)展,已經(jīng)成長(zhǎng)為中國(guó)國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè)。2009年中國(guó)成為世界第一的汽車產(chǎn)銷國(guó)家,并連續(xù)六年蟬聯(lián)產(chǎn)銷排行榜榜首,成為名副其實(shí)的汽車大國(guó)。但是,中國(guó)的汽車產(chǎn)業(yè)“大而不強(qiáng)”,在汽車生產(chǎn)技術(shù)上受制于跨國(guó)企業(yè),在管理水平上運(yùn)作成本較高,在出口貿(mào)易上不具備競(jìng)爭(zhēng)優(yōu)勢(shì)等等問題制約中國(guó)汽車產(chǎn)業(yè)發(fā)展。本文基于產(chǎn)業(yè)組織理論的SCP分析范式,從市場(chǎng)結(jié)構(gòu)、市場(chǎng)行為、市場(chǎng)績(jī)效三個(gè)維度對(duì)中國(guó)汽車產(chǎn)業(yè)進(jìn)行較全面地分析,總結(jié)我國(guó)汽車產(chǎn)業(yè)目前存在的問題。并結(jié)合德國(guó)、韓國(guó)成功的汽車發(fā)展經(jīng)驗(yàn),提出有利于中國(guó)汽車產(chǎn)業(yè)發(fā)展的建議。首先從市場(chǎng)集中度、產(chǎn)品差異化、市場(chǎng)進(jìn)入與退出壁壘、規(guī)模經(jīng)濟(jì)五個(gè)方面分析中國(guó)汽車產(chǎn)業(yè)的市場(chǎng)結(jié)構(gòu),認(rèn)為我國(guó)汽車產(chǎn)業(yè)市場(chǎng)集中度較低,產(chǎn)品差異化較大,進(jìn)入壁壘偏高同時(shí)退出壁壘高,規(guī)模經(jīng)濟(jì)不夠顯著。其次,通過定價(jià)、技術(shù)研發(fā)、廣告促銷、兼并重組反映中國(guó)汽車產(chǎn)業(yè)的市場(chǎng)行為現(xiàn)狀為:價(jià)格戰(zhàn)、研發(fā)投入較低、廣告投入提高、兼并重組力度小等。第三,從產(chǎn)銷規(guī)模與效益、技術(shù)進(jìn)步程度、市場(chǎng)開放程度以及國(guó)際競(jìng)爭(zhēng)力顯示中國(guó)汽車產(chǎn)業(yè)的市場(chǎng)績(jī)效:產(chǎn)銷大但平均效益低,技術(shù)得到發(fā)展但仍有缺口,國(guó)外汽車進(jìn)口比率較高,中國(guó)汽車的國(guó)際競(jìng)爭(zhēng)力較低。第四,從市場(chǎng)結(jié)構(gòu)、市場(chǎng)行為、市場(chǎng)績(jī)效三個(gè)維度總結(jié)目前中國(guó)汽車產(chǎn)業(yè)存在的問題。第五,詳細(xì)分析德國(guó)與韓國(guó)兩個(gè)國(guó)家的成功的汽車發(fā)展經(jīng)驗(yàn)以及對(duì)中國(guó)的借鑒啟示。最后,結(jié)合全文分析,提出有利于中國(guó)汽車產(chǎn)業(yè)發(fā)展的建議:從“汽車大國(guó)”轉(zhuǎn)變?yōu)椤捌噺?qiáng)國(guó)”是一個(gè)復(fù)雜且漫長(zhǎng)的系統(tǒng)工程,需要政府和企業(yè)共同努力。
[Abstract]:China's automobile industry has grown into a pillar industry of China's national economy after nearly 60 years of development since the establishment of Changchun No.1 Automobile Factory in 1953. In 2009, China became the world's number one country for automobile production and marketing. And six consecutive years of production and marketing ranking top, as a true automobile country. However, China's automobile industry is "big but not strong", which is restricted by multinational enterprises in automobile production technology, high operating cost in management level, lack of competitive advantage in export trade and so on. Based on the SCP analysis paradigm of industrial organization theory, this paper makes a comprehensive analysis of China's automobile industry from three dimensions: market structure, market behavior and market performance, and summarizes the existing problems in China's automobile industry. Combined with the successful automobile development experience of Germany and South Korea, the paper puts forward some suggestions for the development of China's automobile industry. Firstly, this paper analyzes the market structure of China's automobile industry from five aspects: market concentration, product differentiation, market entry and exit barriers, and scale economy. The entry barrier is on the high side and the exit barrier is high, the scale economy is not remarkable enough. Secondly, through pricing, technology research and development, advertising promotion, merger and reorganization reflect the current situation of China's auto industry market behavior: price war, R & D investment is low, advertising investment increases, merger and reorganization efforts are small. Third, the scale and efficiency of production and marketing, the degree of technological progress, the degree of market openness and international competitiveness show the market performance of China's automobile industry: large but low average benefits, technology development but still a gap. The foreign automobile import ratio is high, the Chinese automobile's international competitiveness is low. Fourth, from the market structure, market behavior, market performance three dimensions to summarize the existing problems in China's automotive industry. Fifth, the successful automobile development experiences of Germany and South Korea are analyzed in detail. Finally, based on the analysis of the full text, the paper puts forward some suggestions for the development of China's automobile industry: it is a complicated and long systematic project to change from "big country of automobile" to "powerful country of automobile", which needs the joint efforts of government and enterprise.
【學(xué)位授予單位】：中國(guó)石油大學(xué)(華東)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471

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本文編號(hào)：2076056