本文選題：發(fā)展戰(zhàn)略 + 市場變化　； 參考：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2015年碩士論文

【摘要】：時(shí)代走到今天,發(fā)展戰(zhàn)略成為世界最熱的問題。世界上的各種論壇,無一例外都在共同討論的主題是發(fā)展戰(zhàn)略。我們看西方國家所走過的道路,我們從中應(yīng)該吸取什么教訓(xùn)?我們用什么樣的眼光來看經(jīng)濟(jì)的發(fā)展?我們的戰(zhàn)略視野在什么地方?戰(zhàn)略是分層的,上到世界下到企業(yè),每個(gè)層面都有戰(zhàn)略問題。內(nèi)蒙古自治區(qū)居全國五大牧場之首,其得天獨(dú)厚的優(yōu)勢,使得內(nèi)蒙古的羊絨產(chǎn)業(yè)得到迅猛發(fā)展,內(nèi)蒙古雙河羊絨集團(tuán)就是其中之一。但是隨著市場的飽和,技術(shù)成長緩慢,內(nèi)蒙古雙河羊絨集團(tuán)和全國其他同行一樣,在發(fā)展上遇到了瓶頸。究其原因,是我們的產(chǎn)業(yè)發(fā)展戰(zhàn)略沒有跟上時(shí)代的步伐,沒有隨著市場的變化而做出調(diào)整。在全球經(jīng)濟(jì)一體化的面前,內(nèi)蒙古羊絨產(chǎn)還有巨大的發(fā)展空間�？v觀內(nèi)蒙古雙河羊絨集團(tuán)快速成長的歷程,產(chǎn)業(yè)發(fā)展戰(zhàn)略作為企業(yè)文化的核心,發(fā)揮了重要的作用。集團(tuán)立足于內(nèi)蒙古羊絨產(chǎn)業(yè),著眼于世界羊絨的發(fā)展趨勢,時(shí)刻緊隨市場經(jīng)濟(jì)的變化,不斷了解并且滿足消費(fèi)者的需求,最后結(jié)合集團(tuán)內(nèi)部的實(shí)際情況,調(diào)整與完善自己的產(chǎn)業(yè)發(fā)展戰(zhàn)略。本文共分為六個(gè)部分。第一部分概述了論文的選題背景,明確論文的選題范圍及框架;第二部分是絨紡產(chǎn)業(yè)的綜述,講述了國內(nèi)外絨紡產(chǎn)業(yè)的現(xiàn)狀與趨勢;第三部分和第四部分詳細(xì)的分析了內(nèi)蒙古雙河羊絨集團(tuán)內(nèi)外部的環(huán)境以及企業(yè)當(dāng)前的產(chǎn)業(yè)戰(zhàn)略;第五部分是內(nèi)蒙古雙河羊絨集團(tuán)產(chǎn)業(yè)戰(zhàn)略的制定、實(shí)施、控制和評(píng)價(jià);第六部分是對(duì)全文的總結(jié),還有不足之處以及研究的前景。本文希望通過對(duì)內(nèi)蒙古雙河羊絨集團(tuán)絨紡產(chǎn)業(yè)的發(fā)展戰(zhàn)略研究,來論證產(chǎn)品戰(zhàn)略對(duì)于內(nèi)蒙古雙河羊絨集團(tuán)絨紡產(chǎn)業(yè)發(fā)展戰(zhàn)略的核心作用。為內(nèi)蒙古雙河羊絨集團(tuán)絨紡產(chǎn)業(yè)發(fā)展戰(zhàn)略的良性持續(xù)發(fā)展提供有益的建議和思路,同時(shí)為國家產(chǎn)業(yè)政策調(diào)整提供建設(shè)性意見,共同提升國內(nèi)民族產(chǎn)業(yè)的核心競爭力和國際競爭力,奪回國際市場“話語權(quán)”,改變“世界工廠”的被動(dòng)依賴局面。
[Abstract]:Today, the development strategy has become the hottest problem in the world. All kinds of forums in the world, without exception, are discussing the theme of development strategy. What lessons should we learn from the path that the West has taken? How do we look at economic development? Where is our strategic vision? Strategy is layered, up to the world down to the enterprise, each level has strategic problems. The Inner Mongolia Autonomous region ranks first among the five pastures in the country, and its unique advantages make the cashmere industry in Inner Mongolia develop rapidly, among which the Inner Mongolia Shuanghe Cashmere Group is one of them. But with the saturation of the market and the slow growth of technology, Shuanghe Cashmere Group in Inner Mongolia, like other counterparts throughout the country, has encountered bottlenecks in development. The reason is that our industrial development strategy has not kept pace with the times, and has not adjusted with the changes of the market. In the face of global economic integration, cashmere production in Inner Mongolia also has a huge space for development. Throughout Inner Mongolia Shuanghe Cashmere Group's rapid growth process, industrial development strategy as the core of corporate culture, played an important role. The Group is based on the cashmere industry in Inner Mongolia, focusing on the development trend of cashmere in the world, constantly following the changes in the market economy, constantly understanding and meeting the needs of consumers, and finally combining with the actual situation within the group. Adjust and perfect own industry development strategy. This paper is divided into six parts. The first part summarizes the background of the thesis, defines the scope and framework of the paper, the second part is the summary of the cashmere industry, and describes the current situation and trend of the domestic and foreign velvet spinning industry. The third and fourth parts analyze the internal and external environment of Inner Mongolia Shuanghe Cashmere Group and the current industrial strategy of the enterprise in detail, the fifth part is the formulation, implementation, control and evaluation of the industrial strategy of Inner Mongolia Shuanghe Cashmere Group. The sixth part is a summary of the full text, there are shortcomings and research prospects. This paper hopes to demonstrate the core role of product strategy in the development strategy of Inner Mongolia Shuanghe Cashmere Group through the study of the development strategy of the cashmere industry in Inner Mongolia Shuanghe Cashmere Group. It provides beneficial suggestions and ideas for the sustainable development of the cashmere industry of Shuanghe Cashmere Group in Inner Mongolia, and provides constructive suggestions for the adjustment of national industrial policy. Jointly promote the core and international competitiveness of domestic national industries, retake the "voice" of the international market, and change the passive dependence of "world factories".
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.81

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