本文選題：產(chǎn)業(yè)鏈條 + 鄉(xiāng)村旅游市場�。� 參考：《農(nóng)業(yè)經(jīng)濟》2017年04期

【摘要】：產(chǎn)業(yè)鏈延伸對河南鄉(xiāng)村旅游市場發(fā)展產(chǎn)生的影響主要體現(xiàn)在促進了鄉(xiāng)村旅游產(chǎn)業(yè)經(jīng)濟結(jié)構(gòu)優(yōu)化,增強了鄉(xiāng)村旅游經(jīng)濟的集聚效應(yīng),完善了鄉(xiāng)村旅游系統(tǒng)的各項功能,協(xié)調(diào)了鄉(xiāng)村旅游系統(tǒng)的整體發(fā)展。產(chǎn)業(yè)鏈延伸視閾下河南鄉(xiāng)村旅游市場營銷模式進行創(chuàng)新應(yīng)該讓政府發(fā)揮主導(dǎo)作用促進多元化協(xié)作營銷的運用,創(chuàng)建以旅游節(jié)為主線的體驗營銷,推行立足于鄉(xiāng)村品牌形象和目標(biāo)市場的整合營銷,還應(yīng)該因地制宜的組合多樣化的鄉(xiāng)村旅游營銷方式。
[Abstract]:The impact of the extension of the industrial chain on the development of Henan rural tourism market is mainly reflected in the promotion of the optimization of the rural tourism industry economic structure, the enhancement of the agglomeration effect of the rural tourism economy, and the improvement of the various functions of the rural tourism system. Coordinated the overall development of the rural tourism system. The innovation of Henan rural tourism marketing model under the extended industrial chain should let the government play a leading role in promoting the use of diversified cooperative marketing and create experiential marketing with tourism festival as the main line. To promote integrated marketing based on rural brand image and target market, it is necessary to combine and diversify rural tourism marketing methods according to local conditions.
【作者單位】： 鄭州工程技術(shù)學(xué)院;
【分類號】：F274;F327;F592.7

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