本文選題：產(chǎn)業(yè)融合 + 旅游產(chǎn)業(yè)　； 參考：《科技廣場(chǎng)》2016年04期

【摘要】：在經(jīng)濟(jì)規(guī)律和國(guó)務(wù)院有關(guān)文件精神的引領(lǐng)下,我國(guó)旅游產(chǎn)業(yè)融合發(fā)展的領(lǐng)域大為拓展,融合深度也有所加強(qiáng)。近年來,旅游與婚慶產(chǎn)業(yè)的融合也成為旅游產(chǎn)業(yè)融合發(fā)展的重要領(lǐng)域。本文在對(duì)婚慶旅游市場(chǎng)需求、旅游產(chǎn)業(yè)與婚慶產(chǎn)業(yè)的主要構(gòu)成、旅游與婚慶產(chǎn)業(yè)價(jià)值鏈進(jìn)行分析的基礎(chǔ)上,論證了旅游與婚慶產(chǎn)業(yè)融合的可行性:旅游與婚慶產(chǎn)業(yè)素有交叉,資源共用;兩大產(chǎn)業(yè)互助互推,共同發(fā)展。基于此,提出了旅游與婚慶產(chǎn)業(yè)的資源融合、功能融合、市場(chǎng)融合和品牌融合四大路徑,以及兩大產(chǎn)業(yè)融合的注意事項(xiàng),包括政府部門支持,行業(yè)協(xié)會(huì)牽頭;期待行業(yè)寡頭出現(xiàn),期待企業(yè)間"強(qiáng)強(qiáng)聯(lián)合";產(chǎn)品的不斷開發(fā)與服務(wù)質(zhì)量的提升,以期對(duì)學(xué)術(shù)研究和產(chǎn)業(yè)實(shí)踐提供參考。
[Abstract]:Under the guidance of economic laws and the spirit of the relevant documents of the State Council, the field of tourism industry development in China has been greatly expanded, and the depth of integration has also been strengthened.In recent years, the integration of tourism and wedding industry has become an important area of tourism industry integration and development.Resources sharing; the two major industries to promote each other, common development.Based on this, the paper puts forward four paths of tourism and wedding industry: resource fusion, function integration, market integration and brand integration, and points for attention in the integration of two industries, including government support and industry association leading;We expect the emergence of oligarchs, the combination of strong and powerful enterprises, the continuous development of products and the improvement of service quality, in order to provide reference for academic research and industry practice.
【作者單位】： 海南熱帶海洋學(xué)院旅游學(xué)院;
【基金】：海南省哲學(xué)社會(huì)科學(xué)項(xiàng)目“基于耦合模型的海南婚慶旅游產(chǎn)業(yè)融合路徑研究”(編號(hào):HNSK(QN)15-17) 三亞市哲學(xué)社會(huì)科學(xué)項(xiàng)目“三亞市婚慶旅游產(chǎn)業(yè)資源分析及模式創(chuàng)新研究”(編號(hào):SYSK14-16) 瓊州學(xué)院學(xué)科帶頭人和博士科研啟動(dòng)基金項(xiàng)目“海南婚慶旅游產(chǎn)業(yè)發(fā)展資源分析及模式創(chuàng)新研究”(編號(hào):QYXB201302)
【分類號(hào)】：F592;F719.9

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