發(fā)布時(shí)間：2018-03-15 20:19

  本文選題：網(wǎng)絡(luò)視頻　切入點(diǎn)：市場(chǎng)集中度　出處：《河北大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著三網(wǎng)融合的推進(jìn)和網(wǎng)民基數(shù)的穩(wěn)步增長(zhǎng),網(wǎng)絡(luò)視頻從出現(xiàn)在中國(guó)市場(chǎng)到如今成為國(guó)內(nèi)互聯(lián)網(wǎng)第一大應(yīng)用,短短幾年時(shí)間就得到了飛速發(fā)展,成為傳媒領(lǐng)域發(fā)展的一大熱點(diǎn)。同時(shí),伴隨著網(wǎng)絡(luò)視頻產(chǎn)業(yè)的飛速發(fā)展,產(chǎn)業(yè)內(nèi)市場(chǎng)主體從最初的寥寥無(wú)幾,到各種風(fēng)投資本大量涌入出現(xiàn)“百家爭(zhēng)鳴”的現(xiàn)象,再到如今大浪淘沙而剩下的為數(shù)不多的幾家廠商。在網(wǎng)絡(luò)視頻產(chǎn)業(yè)的發(fā)展過(guò)程中,有版權(quán)糾紛、有市場(chǎng)紅利,有市場(chǎng)規(guī)模迅猛增長(zhǎng)之喜,更有成本居高不下之傷,一個(gè)飛速發(fā)展的產(chǎn)業(yè)往往在蘊(yùn)含著巨大市場(chǎng)能量的同時(shí),也存在著紛繁復(fù)雜的矛盾。網(wǎng)絡(luò)視頻產(chǎn)業(yè)從來(lái)不缺乏競(jìng)爭(zhēng)和淘汰,但未來(lái)更需要聯(lián)盟和合作,這是一個(gè)極具吸引力產(chǎn)業(yè)發(fā)展的必經(jīng)階段,由此引發(fā)的機(jī)遇和問(wèn)題值得我們?nèi)グ盐蘸蜕钏�。市�?chǎng)集中度是衡量市場(chǎng)結(jié)構(gòu)競(jìng)爭(zhēng)性和壟斷性的一個(gè)重要指標(biāo),它反映了少數(shù)大企業(yè)的市場(chǎng)支配力和在特定市場(chǎng)中市場(chǎng)份額的集中程度。本文以市場(chǎng)集中度指標(biāo)衡量中國(guó)網(wǎng)絡(luò)視頻市場(chǎng)的結(jié)構(gòu)狀況。本文第一部分簡(jiǎn)要概述了研究背景和意義研究現(xiàn)狀研究思路、創(chuàng)新點(diǎn)。第二部分闡述了中國(guó)網(wǎng)絡(luò)視頻產(chǎn)業(yè)的發(fā)展現(xiàn)狀,包括產(chǎn)業(yè)發(fā)展階段、產(chǎn)業(yè)收入變化和產(chǎn)業(yè)內(nèi)市場(chǎng)主體概況。第三部分引入市場(chǎng)集中度理論,并以市場(chǎng)集中度理論為基礎(chǔ)劃分市場(chǎng)結(jié)構(gòu)類型。第四部分將市場(chǎng)集中度理論與中國(guó)網(wǎng)絡(luò)視頻產(chǎn)業(yè)市場(chǎng)狀況相結(jié)合,并得出中國(guó)網(wǎng)絡(luò)視頻產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)所屬類型和存在的問(wèn)題。第五部分從政策、產(chǎn)業(yè)、個(gè)體廠商等角度提出優(yōu)化中國(guó)網(wǎng)絡(luò)視頻產(chǎn)業(yè)市場(chǎng)集中度的建議。
[Abstract]:With the promotion of the integration of three networks and the steady growth of the number of Internet users, network video has developed rapidly from its appearance in the Chinese market to its status as the largest domestic Internet application in just a few years. At the same time, with the rapid development of the network video industry, the market main body in the industry from the initial few, to a large number of venture capital influx "a hundred schools of thought" phenomenon. In the course of the development of the online video industry, there are copyright disputes, market dividends, the joy of the rapid growth of the market scale, and the injury of high costs. A rapidly developing industry often contains huge market energy, but also has numerous and complex contradictions. The network video industry has never lacked competition and elimination, but the future needs more alliance and cooperation. This is a necessary stage for the development of an attractive industry, and the opportunities and problems arising therefrom are worth grasping and pondering over. Market concentration is an important index to measure the competitiveness and monopoly of market structure. It reflects the market dominance of a few large enterprises and the degree of concentration of market share in a particular market. This paper uses the market concentration index to measure the structure of China's network video market. The first part of this paper gives a brief overview of the research. The background and significance of the current research ideas, The second part describes the current situation of the development of China's network video industry, including the stage of industry development, the changes of industry income and the general situation of the main body in the industry. The third part introduces the theory of market concentration. In part 4th, we combine the theory of market concentration with the market situation of Chinese network video industry, and divide the type of market structure based on the theory of market concentration. Part 4th combines the theory of market concentration with the market situation of Chinese network video industry. In 5th, the author puts forward some suggestions on how to optimize the market concentration of China's network video industry from the aspects of policy, industry, individual manufacturers and so on.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G229.2-F

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