發(fā)布時(shí)間：2018-03-09 20:49

  本文選題：文成縣　切入點(diǎn)：茶葉產(chǎn)業(yè)　出處：《江西農(nóng)業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來(lái),浙江省文成縣提出以市場(chǎng)為導(dǎo)向、以科技為動(dòng)力、以資源為基礎(chǔ)、以效益為中心的茶葉產(chǎn)業(yè)發(fā)展思路,采取積極措施,促進(jìn)了茶葉產(chǎn)業(yè)的健康快速發(fā)展。本論文以文成縣茶葉產(chǎn)業(yè)為研究對(duì)象,通過(guò)分析產(chǎn)業(yè)現(xiàn)狀,指出存在問(wèn)題,制定對(duì)策措施,以期解決當(dāng)前文成縣茶產(chǎn)業(yè)發(fā)展的瓶頸,為當(dāng)?shù)夭枞~產(chǎn)業(yè)發(fā)展建言獻(xiàn)策。通過(guò)查閱文獻(xiàn),闡述了國(guó)內(nèi)外及浙江省茶葉產(chǎn)業(yè)現(xiàn)狀,對(duì)比分析了文成縣近10年茶葉種類品種、產(chǎn)量、面積、加工、品牌、企業(yè)及市場(chǎng)等變化。主要結(jié)果可為茶葉增產(chǎn)、地區(qū)茶農(nóng)增收、茶葉企業(yè)增益提供參考,為文成縣茶葉產(chǎn)業(yè)發(fā)展提供新思路。運(yùn)用SWOT法對(duì)文成縣茶葉產(chǎn)業(yè)優(yōu)勢(shì)、劣勢(shì)、機(jī)遇及挑戰(zhàn)進(jìn)行了分析。(1)優(yōu)勢(shì)有:氣候條件優(yōu)越;生態(tài)環(huán)境良好;宜茶山地資源豐富;栽培歷史悠久,產(chǎn)業(yè)基礎(chǔ)好;茶葉基地建設(shè)和區(qū)域化發(fā)展穩(wěn)步推進(jìn);茶葉出口額逐漸遞升;科技推廣隊(duì)伍逐漸壯大;科技推廣硬件設(shè)施逐步健全;市場(chǎng)體系建設(shè)逐步完善。(2)劣勢(shì)有:品牌知名度不夠,市場(chǎng)開(kāi)拓機(jī)制尚未形成;政策扶持力度不足;生產(chǎn)規(guī)模小,專業(yè)戶少;茶葉企業(yè)茶葉加工能力不足;觀念滯后,創(chuàng)新意識(shí)不強(qiáng);市場(chǎng)營(yíng)銷及監(jiān)管體系不健全;茶葉經(jīng)濟(jì)市場(chǎng)文化底蘊(yùn)不足。(3)存在的機(jī)遇有:茶文化內(nèi)含豐富濃厚;人們對(duì)茶品質(zhì)需求提高。(4)面臨的挑戰(zhàn)為:市場(chǎng)風(fēng)險(xiǎn)和自然風(fēng)險(xiǎn)共存。結(jié)合文成縣實(shí)際情況,提出了茶葉產(chǎn)業(yè)可持續(xù)健康發(fā)展的對(duì)策。(1)培育名牌產(chǎn)品,培養(yǎng)龍頭企業(yè);(2)加大茶葉產(chǎn)業(yè)的扶持力度;(3)大力發(fā)展良種茶園,開(kāi)發(fā)名優(yōu)茶;(4)加強(qiáng)初制茶廠改造,增加產(chǎn)業(yè)產(chǎn)能;(5)加強(qiáng)技術(shù)引進(jìn),強(qiáng)化技術(shù)推廣;(6)構(gòu)建茶產(chǎn)業(yè)專業(yè)人才培養(yǎng)體系;(7)加強(qiáng)市場(chǎng)流通體系建設(shè),重視產(chǎn)品營(yíng)銷;(8)挖掘茶葉文化底蘊(yùn),增加產(chǎn)品附加值。
[Abstract]:In recent years, Wencheng County, Zhejiang Province, has put forward the idea of developing tea industry with market orientation, science and technology as its motive force, resources as its foundation and efficiency as its center, and has taken active measures to develop the tea industry. This paper takes the tea industry of Wencheng County as the research object, points out the existing problems, and formulates the countermeasures in order to solve the bottleneck of the development of the tea industry in Wencheng County. Suggestions for the development of local tea industry. Through consulting the literature, this paper expounds the present situation of tea industry at home and abroad and Zhejiang Province, and compares and analyzes the varieties, yield, area, processing and brand of tea in Wencheng County in the past 10 years. The main results are as follows: increasing tea production, increasing local tea farmers' income, increasing tea enterprises' gain, and providing new ideas for the development of Wancheng County's tea industry. The SWOT method is used to analyze the advantages and disadvantages of Wancheng County's tea industry. Opportunities and challenges are analyzed. The advantages are: favorable climatic conditions; good ecological environment; rich resources in tea mountain land; long cultivation history, good industrial foundation, steady development of tea base construction and regionalization; The following disadvantages are: brand awareness is not enough, market development mechanism has not been formed, policy support is not enough, and the following disadvantages are: the tea export volume is gradually rising; the scientific and technological extension team is gradually growing; the hardware facilities of science and technology promotion are gradually improving; the market system is gradually improving; the market development mechanism has not yet been formed; The production scale is small, the specialized household is few, the tea enterprise tea processing ability is insufficient, the idea lags, the innovation consciousness is not strong, the marketing and the supervision system is not perfect; The opportunities of tea economic market are: rich in tea culture, high demand for tea quality, and facing the challenge of coexistence of market risk and natural risk, combined with the actual situation of Wencheng County. The countermeasures for the sustainable and healthy development of tea industry are put forward: cultivating famous brand products, cultivating leading enterprises and strengthening the support of tea industry. 3) developing tea gardens with improved varieties, developing famous and excellent tea plants and strengthening the renovation of the original tea plants. To increase the production capacity of the tea industry and strengthen the introduction of technology, to strengthen the technical popularization and to build up a training system for professional talents in the tea industry No. 7) to strengthen the construction of the market circulation system, to attach importance to the marketing of the tea products and to dig up the cultural heritage of tea and increase the added value of the products.
【學(xué)位授予單位】：江西農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.12

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