本文選題：手機(jī)視頻　切入點(diǎn)：SWOT分析　出處：《浙江傳媒學(xué)院》2015年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：新技術(shù)與傳統(tǒng)媒體的融合會(huì)逐漸衍生出新的媒介形態(tài)，而手機(jī)媒體則是當(dāng)前融合過(guò)程中最新的一種媒介形態(tài)，在信息傳播的時(shí)間和空間上有著更大的靈活度。在此背景下，伴隨著隨著移動(dòng)網(wǎng)絡(luò)的普及、4G牌照的發(fā)放以及廣電行業(yè)的政策支持，我國(guó)移動(dòng)端視頻行業(yè)終于迎來(lái)了新一輪發(fā)展高峰。三大運(yùn)營(yíng)商對(duì)手機(jī)視頻的扶持力度逐漸加大，在線(xiàn)視頻企業(yè)移動(dòng)端進(jìn)程的日益深化，，我國(guó)移動(dòng)視頻行業(yè)不斷涌現(xiàn)出新興動(dòng)態(tài)，業(yè)內(nèi)人士對(duì)此的關(guān)注度也隨之持續(xù)升溫，手機(jī)視頻經(jīng)過(guò)多年的蓄積終于迎來(lái)了最佳的發(fā)展時(shí)機(jī)。 本文立足于“SWOT”模型探索分析我國(guó)手機(jī)視頻產(chǎn)業(yè)的發(fā)展路徑。在理清手機(jī)視頻相關(guān)概念的基礎(chǔ)上，一方面對(duì)學(xué)界的研究成果進(jìn)行歸類(lèi)總結(jié)，另一方面對(duì)業(yè)界關(guān)于手機(jī)視頻的發(fā)展軌跡進(jìn)行梳理。隨后從手機(jī)視頻當(dāng)前的優(yōu)勢(shì)與機(jī)會(huì)入手，分析探討其存在的劣勢(shì)與不足。最后基于4G發(fā)展的新機(jī)遇，筆者試圖構(gòu)建“S+0”（優(yōu)勢(shì)機(jī)遇）組合模式，從宏觀、中觀、微觀三個(gè)層面給出我國(guó)手機(jī)視頻產(chǎn)業(yè)發(fā)展的的應(yīng)對(duì)策略。 移動(dòng)互聯(lián)網(wǎng)技術(shù)的不斷發(fā)展，使得手機(jī)視頻能夠逐漸擺脫對(duì)時(shí)間、地點(diǎn)、環(huán)境、終端、平臺(tái)等多種因素的依賴(lài)，完全實(shí)現(xiàn)以“人”為中心提供服務(wù)�？梢哉f(shuō)手機(jī)視頻的發(fā)展歷程是一個(gè)不斷挖掘人的內(nèi)在價(jià)值需求，并不斷滿(mǎn)足這一需求的過(guò)程。
[Abstract]:The integration of new technology and traditional media will gradually developed a new media form, while the mobile phone media is a new media form the fusion process in the dissemination of information, time and space are more flexible. In this context, accompanied with the popularity of mobile networks, 4G license issuing and broadcasting industry policy support, China's mobile video industry has finally ushered in a new round of development summit. Support for the mobile phone video of the three operators to increase gradually, the deepening process of online video mobile terminal business, mobile video industry in China constantly emerging dynamic industry this attention mobile phone video will continue to heat up, after years of accumulation of development finally ushered in the best time.
This article is based on the "SWOT" analysis model to explore the development path of China's mobile phone video industry. Based on the clarification of mobile phone video related concepts, classifies and summarizes the research results on the one hand, on the other hand to sort out the industry development track of mobile phone video. After starting from the current advantages and opportunities of mobile phone video the analysis of its disadvantages and shortcomings. Finally, based on the new opportunities for the development of 4G, the author tries to construct "S+0" (advantage opportunity) combined mode, from the macro, meso and micro levels of three strategies are our mobile phone video industry.
The continuous development of mobile Internet technology, mobile phone video can gradually get rid of the time, location, environment, terminal and platform dependent on a variety of factors, the full realization of the "people" as the center to provide services. It can be said that the development of mobile phone video is a constantly excavate people's intrinsic value demand, and continue to meet the the demand.

【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：G206-F

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本文編號(hào)：1567502