本文關(guān)鍵詞：互聯(lián)網(wǎng)金融對茶產(chǎn)業(yè)轉(zhuǎn)型的影響研究　出處：《福建茶葉》2017年07期 　論文類型：期刊論文

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【摘要】：茶產(chǎn)業(yè)是一項(xiàng)傳統(tǒng)農(nóng)業(yè)產(chǎn)業(yè)形態(tài),茶葉作為我國最普遍的大眾飲品,國內(nèi)市場欣欣向榮,從古至今形成了完善的產(chǎn)業(yè)鏈。然而,近年來,隨著社會經(jīng)濟(jì)與互聯(lián)網(wǎng)金融的發(fā)展,茶產(chǎn)業(yè)面臨著全新的機(jī)遇與挑戰(zhàn),"互聯(lián)網(wǎng)金融+"下的茶產(chǎn)業(yè)新平臺已經(jīng)成為了目前我國茶葉企業(yè)發(fā)展的主要方面。要適應(yīng)這樣的茶產(chǎn)業(yè)發(fā)展新形勢必須要進(jìn)行恰當(dāng)?shù)霓D(zhuǎn)型,將互聯(lián)網(wǎng)金融作為一種高質(zhì)量的產(chǎn)業(yè)營銷形勢從茶產(chǎn)業(yè)的融資、服務(wù)、營銷、品牌塑造入手進(jìn)行全面的改革。本文通過對茶產(chǎn)業(yè)與互聯(lián)想金融融合之下的融資形式、整合營銷、品牌建立這三個方面進(jìn)行研究,并給出其影響帶來的茶業(yè)轉(zhuǎn)型現(xiàn)狀。
[Abstract]:The tea industry is a traditional agricultural industry, tea as the most common and popular drinks in China, thriving domestic market, has formed a complete industrial chain. However, in recent years, with the development of social economy and Internet banking, tea industry is facing new opportunities and challenges, "the new Internet financial platform + tea industry" has become the main aspects of the development of tea enterprises in China at present. Must be appropriate to adapt to the new situation of the development of the transformation of the tea industry, the Internet banking as a kind of high quality industrial marketing situation from the tea industry financing, service, marketing, brand building of comprehensive reform through. The tea industry and the mutual association of financial integration under the form of financing, integrated marketing, brand building of the three aspects of research, and given the impact of the tea industry to the status quo.

【作者單位】： 首都經(jīng)濟(jì)貿(mào)易大學(xué)金融學(xué)院;
【分類號】：F426.82;F724.6;F832
【正文快照】： 互聯(lián)網(wǎng)金融是如今社會上能夠經(jīng)常看見的詞語,在互聯(lián)網(wǎng)如此普及的今天,人們對于互聯(lián)網(wǎng)的需求與日俱增,甚至現(xiàn)在的許多行業(yè)都開始運(yùn)用互聯(lián)網(wǎng)進(jìn)行工作。將互聯(lián)網(wǎng)與茶產(chǎn)業(yè)金融互相融合成為一個整體,從根本上發(fā)生轉(zhuǎn)變,衍生出全新的茶產(chǎn)業(yè)發(fā)展模式。目前我國的互聯(lián)網(wǎng)金融有著一定的，

本文編號：1408176