【摘要】：懶人經(jīng)濟盛行之下,到家服務(wù)日益火爆,如何激勵眾包物流接包方的持續(xù)參與,是企業(yè)保證眾包物流團隊穩(wěn)定性和提升服務(wù)質(zhì)量過程中亟待解決的問題,也是當(dāng)前研究的難點問題。文章在參考PAM-ISC及TPB模型的基礎(chǔ)上,構(gòu)建了眾包物流接包方持續(xù)參與意愿的影響因素模型,主要分析參與動機、主觀規(guī)范、感知行為控制、滿意度和接包方持續(xù)參與意愿的關(guān)系�；趯Ρ姲锪鹘影降膯柧碚{(diào)查,采用SMARTPLS2.0軟件進行實證分析,研究結(jié)果表明:參與動機、主觀規(guī)范及感知行為控制對接包方持續(xù)參與意愿有正向影響;滿意度在參與動機對持續(xù)參與意愿的影響過程中起部分中介作用。研究結(jié)論對于提升眾包物流接包方的參與滿意度及激勵其持續(xù)參與行為,促進眾包物流模式的穩(wěn)定和健康發(fā)展,有一定的理論指導(dǎo)和應(yīng)用價值。
[Abstract]:Under the prevailing economy of lazy people, home service is becoming more and more popular. How to encourage the continuous participation of crowdsourcing contractors is an urgent problem to be solved in the process of ensuring the stability of crowdsourcing logistics team and improving the quality of service. It is also a difficult problem in current research. On the basis of reference to PAM-ISC and TPB model, this paper constructs a model of influencing factors of continuous participation intention of contracting parties in crowdsourcing, mainly analyzes the motivation of participation, subjective norms, perceived behavior control, and so on. The relationship between satisfaction and the continued willingness of the contractor to participate. Based on the questionnaire survey of the contracting parties of crowdsourcing, the empirical analysis is carried out by using SMARTPLS2.0 software. The results show that: participation motivation, subjective norms and perceived behavior control have a positive impact on the contractor's willingness to continue to participate; Satisfaction plays an intermediary role in the process of the influence of participation motivation on sustained willingness to participate. The research conclusion has certain theoretical guidance and application value for improving the participation satisfaction and encouraging the continuous participation behavior of the contractor of crowdsourcing logistics and promoting the stable and healthy development of the mode of crowdsourcing logistics.
【作者單位】： 同濟大學(xué)經(jīng)濟與管理學(xué)院;
【基金】：國家自然科學(xué)基金項目“社交媒體中用戶創(chuàng)新價值度測量模型及互動創(chuàng)新管理方法研究”(71672128)
【分類號】：F259.2

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