發(fā)布時間：2018-11-05 15:16

【摘要】：在科技迅猛發(fā)展的大環(huán)境下,互聯(lián)網(wǎng)逐漸成為人們生活中的一部分,并且扮演著越來越重要的角色,改變著人們的日常習(xí)慣和生活水平。同時,互聯(lián)網(wǎng)的優(yōu)勢促進(jìn)了自身與傳統(tǒng)行業(yè)的結(jié)合,為傳統(tǒng)行業(yè)的發(fā)展提供了新的機(jī)會與考驗(yàn)。因此,O2O(online to offline)應(yīng)勢而生。其中餐飲O2O模式就是一種將互聯(lián)網(wǎng)與傳統(tǒng)餐飲行業(yè)相結(jié)合的全新商業(yè)模式。雖然餐飲O2O在近幾年中迅速發(fā)展,但餐飲O2O在其發(fā)展過程遇到了許多困難,尤其是線下配送環(huán)節(jié)部分。線下配送環(huán)節(jié)的效率直接影響了整個餐飲O2O模式的效率,也直接影響著客戶、商家和物流提供商對餐飲O2O模式的體驗(yàn),因此一個高效的線下配送對餐飲O2O的發(fā)展至關(guān)重要。本文通過對餐飲O2O模式線下配送環(huán)節(jié)的大量研究,發(fā)現(xiàn)影響其效率最關(guān)鍵的因素,即訂單分配和路徑優(yōu)化。然后,本文針對訂單分配問題提出一種新的訂單分配算法,使訂單分配更加合理,更加高效。同時,本文針對路徑優(yōu)化問題提出一種基于遺傳算法的路徑優(yōu)化算法,使算法的收斂速度更快,效率更高。此外,文中通過實(shí)驗(yàn)對提出的兩個算法進(jìn)行了驗(yàn)證,表明了算法的合理性和有效性。最后,本文將提出的兩種算法應(yīng)用到具體實(shí)踐當(dāng)中,實(shí)現(xiàn)了一個完整的餐飲O2O系統(tǒng),通過具體的實(shí)踐驗(yàn)證了兩個算法的有效性,更夠提高線下配送環(huán)節(jié)的效率,從而提高了餐飲系統(tǒng)的效率,改善了客戶、商家和物流提供商對餐飲O2O模式的體驗(yàn)。
[Abstract]:With the rapid development of science and technology, the Internet has gradually become a part of people's life, and plays a more and more important role in changing people's daily habits and living standards. At the same time, the advantages of the Internet promote the combination of itself and traditional industries, and provide new opportunities and tests for the development of traditional industries. Therefore, O _ 2O (online to offline) should come into being. The O 2 O is a new business model which combines the internet with the traditional catering industry. Although catering O2O has developed rapidly in recent years, it has encountered many difficulties in its development process, especially in the part of offline distribution. The efficiency of offline distribution directly affects the efficiency of the whole catering O2O mode, and also directly affects the customers, merchants and logistics providers of the experience of the O2O mode of catering, so an efficient offline distribution is very important to the development of catering O2O. Based on a large number of studies on the distribution links under the O2O model, this paper finds out that the most important factors affecting its efficiency are order allocation and route optimization. Then, this paper proposes a new order allocation algorithm for the order allocation problem, which makes the order allocation more reasonable and more efficient. At the same time, this paper proposes a path optimization algorithm based on genetic algorithm, which makes the convergence of the algorithm faster and more efficient. In addition, the proposed two algorithms are verified by experiments, which show the rationality and effectiveness of the algorithm. Finally, the two algorithms proposed in this paper are applied to practical practice, and a complete catering O2O system is implemented. The effectiveness of the two algorithms is verified by specific practice, which can improve the efficiency of offline distribution. This improves the efficiency of the catering system, and improves the experience of customers, merchants and logistics providers on the O 2 model of catering.
【學(xué)位授予單位】：南京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F252;TP18

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本文編號：2312471