本文選題：純租賃式寫字樓項目 + 投資風險識別　； 參考：《哈爾濱工業(yè)大學》2017年碩士論文

【摘要】：伴隨著我國城市的快速發(fā)展以及相應產(chǎn)業(yè)結(jié)構的升級,寫字樓經(jīng)濟在其中所占比例也明顯提高,城市發(fā)展中寫字樓的作用也越來越重要。通常寫字樓會被劃分為公司總部型寫字樓以及出租出售型寫字樓兩種,其中出租出售型商業(yè)寫字樓是我國市場的主體。寫字樓出售即開發(fā)商出讓產(chǎn)權,很快收回投資,但也為后期的管理留下了很多隱患,而純租賃式的好處是產(chǎn)權握在開發(fā)商手里,可以抵押再貸款,還可以坐待物業(yè)增值,甚至可以自行經(jīng)營,所以純租賃業(yè)態(tài)的寫字樓逐漸形成規(guī)模。但是因為寫字樓的投資與住宅投資不同,一方面可能會獲得數(shù)額可觀的租金回報,另一方面可能會存在“無人問津”的情況。如何對純租賃式寫字樓項目投資的風險進行識別與評估,并采取有效的防范措施,是每一個寫字樓投資者應該關心的問題。本文主要以南京晨光集團開發(fā)的純租賃式寫字樓——南京隆盛中心項目為研究對象,首先概述了國內(nèi)外研究成果,闡述了風險管理的定義、目的、范圍及一般步驟,概括了項目風險管理的基本理論和方法,并對針對寫字樓項目的分類、發(fā)展趨勢等進行了分析,為進一步開展風險識別、評估、制定應對措施奠定基礎。其次,本文介紹了南京隆盛中心的項目狀況,并通過資料法和專家調(diào)查對該項目的投資風險進行識別,對項目投資風險結(jié)構進行了分解,同時結(jié)合模糊層次分析法與專家調(diào)查法,綜合分析、評估項目投資風險;最后,在當前寫字樓市場環(huán)境以及項目實際發(fā)展情況的基礎上,構建了隆盛中心純租賃式寫字樓項目風險管理系統(tǒng),同時對所評估出的風險提出了組合投資應對整體風險、規(guī)劃市場供求、招商營銷快速贏得租戶、規(guī)劃物業(yè)管理等應對措施。
[Abstract]:With the rapid development of Chinese cities and the upgrading of the corresponding industrial structure, the proportion of office economy in it is also obviously increased, and the role of office buildings in urban development is becoming more and more important. Usually, office buildings can be divided into two types: the headquarter office and the rental office, in which the commercial office is the main part of our market. Office sales, that is, developers sell property rights, quickly recover the investment, but also for the management of the later period left a lot of hidden dangers, and the benefits of pure leasing is held in the hands of developers, can mortgage loans, but also sit on the property value-added, Can even operate on its own, so pure leasing business form of office building gradually formed a scale. But because the investment in office buildings is different from residential investment, there may be substantial rental returns on the one hand, and a situation where "no one is interested" on the other. How to identify and evaluate the risk of pure leased office building investment and take effective preventive measures is the problem that every office investor should pay attention to. This paper mainly takes the project of Nanjing Longsheng Center, a pure rental office building developed by Nanjing Chenguang Group, as the research object. Firstly, it summarizes the research results at home and abroad, and expounds the definition, purpose, scope and general steps of risk management. This paper summarizes the basic theories and methods of project risk management, and analyzes the classification and development trend of office building projects, which lays a foundation for further risk identification, evaluation and formulation of countermeasures. Secondly, this paper introduces the status of the project of Nanjing Longsheng Center, and identifies the investment risk of the project by means of data method and expert investigation, and decomposes the investment risk structure of the project. At the same time, combined with fuzzy analytic hierarchy process and expert investigation, comprehensive analysis, evaluation of the project investment risk; finally, on the basis of the current office market environment and the actual development of the project, This paper constructs the risk management system of the pure leasing office building project of Longsheng Center, at the same time puts forward some countermeasures such as the portfolio investment to deal with the overall risk, the planning of market supply and demand, the quick winning of tenants by investment marketing, the planning of property management, and so on.
【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F299.23

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