本文選題：房地產(chǎn)　切入點(diǎn)：萬(wàn)科　出處：《北京交通大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：在信息技術(shù)日新月異、全球貿(mào)易繁榮發(fā)展的今天,企業(yè)進(jìn)行經(jīng)營(yíng)活動(dòng)的市場(chǎng)外部環(huán)境愈發(fā)多變,企業(yè)需要應(yīng)對(duì)越來(lái)越多的經(jīng)營(yíng)風(fēng)險(xiǎn),如何能夠在這種復(fù)雜多變的外部環(huán)境中,保持自身長(zhǎng)久穩(wěn)定的持續(xù)發(fā)展態(tài)勢(shì),就要求企業(yè)仔細(xì)審視外部市場(chǎng)環(huán)境,結(jié)合自身的發(fā)展戰(zhàn)略,形成符合企業(yè)實(shí)際需要的發(fā)展方向。與此同時(shí),財(cái)務(wù)戰(zhàn)略作為保證企業(yè)發(fā)展的基礎(chǔ),其作用就顯得越加重要,需要做到和企業(yè)發(fā)展相匹配。最近幾年,隨著房地產(chǎn)行業(yè)在國(guó)家經(jīng)濟(jì)體系地位的不斷增強(qiáng),我國(guó)政府也開(kāi)始逐漸加強(qiáng)對(duì)房地產(chǎn)市場(chǎng)的管控,政策力度加大,調(diào)控手段更加直接,房地產(chǎn)行業(yè)告別了野蠻發(fā)展的時(shí)代,外部環(huán)境日益嚴(yán)峻,市場(chǎng)競(jìng)爭(zhēng)越加激烈。外部經(jīng)營(yíng)環(huán)境的惡劣和監(jiān)管的加強(qiáng),使得房地產(chǎn)企業(yè)經(jīng)營(yíng)發(fā)展的風(fēng)險(xiǎn)不斷積聚,企業(yè)對(duì)自身財(cái)務(wù)戰(zhàn)略的優(yōu)化和改進(jìn),對(duì)房企保持穩(wěn)定長(zhǎng)久的持續(xù)發(fā)展具有重要意義。文章以我國(guó)房地產(chǎn)行業(yè)的龍頭企業(yè)萬(wàn)科為例進(jìn)行案例分析。首先對(duì)我國(guó)房地產(chǎn)行業(yè)的現(xiàn)狀和萬(wàn)科企業(yè)自身的發(fā)展情況進(jìn)行描述。然后結(jié)合行業(yè)背景和企業(yè)狀況,研究萬(wàn)科的財(cái)務(wù)戰(zhàn)略制定,主要從融資、投資、運(yùn)營(yíng)管理和股利分配四個(gè)維度進(jìn)行研究和評(píng)價(jià),指出其中的成功之處和伴隨的相關(guān)風(fēng)險(xiǎn)。其次,對(duì)相關(guān)財(cái)務(wù)戰(zhàn)略實(shí)施的效果進(jìn)行研究,利用相關(guān)財(cái)務(wù)指標(biāo)分析企業(yè)的財(cái)務(wù)狀況,借用EVA模型評(píng)價(jià)企業(yè)的價(jià)值創(chuàng)造能力,同時(shí)對(duì)企業(yè)的可持續(xù)發(fā)展能力進(jìn)行分析。最后運(yùn)用財(cái)務(wù)戰(zhàn)略矩陣分析方法,指出萬(wàn)科目前資金短缺的情況,并對(duì)萬(wàn)科的財(cái)務(wù)戰(zhàn)略進(jìn)行改進(jìn),提出一些切實(shí)可行的建議。文章以萬(wàn)科為例,一方面嘗試為萬(wàn)科的后續(xù)發(fā)展和財(cái)務(wù)戰(zhàn)略改良獻(xiàn)計(jì)獻(xiàn)策;另一方面也給我國(guó)房企提供一些經(jīng)驗(yàn)和啟示,以此來(lái)優(yōu)化自身的財(cái)務(wù)戰(zhàn)略。
[Abstract]:With the rapid change of information technology and the prosperity and development of global trade, the external market environment for enterprises to conduct business activities is becoming more and more changeable. Enterprises need to deal with more and more business risks. How can they cope with this complex and changeable external environment? To maintain its long-term and stable situation of sustainable development requires enterprises to carefully examine the external market environment, combine their own development strategies, and form a development direction that meets the actual needs of the enterprises. At the same time, As the basis of ensuring the development of enterprises, financial strategy plays an increasingly important role and needs to be matched with the development of enterprises. In recent years, with the increasing status of the real estate industry in the national economic system, Our government has also gradually strengthened the control of the real estate market. The policy has been strengthened and the means of regulation and control have become more direct. The real estate industry has bid farewell to the era of barbaric development, and the external environment is becoming increasingly severe. The more fierce the market competition is, the worse the external business environment is and the stronger the supervision, which makes the risk of the management and development of the real estate enterprise accumulate continuously, and the enterprise optimizes and improves its own financial strategy. This paper takes Vanke, a leading enterprise in the real estate industry in our country, as an example. Firstly, it analyzes the present situation of real estate industry and the development of Vanke enterprise in our country. Describe the situation. Then combine the background of the industry and the state of the enterprise, The financial strategy of Vanke is studied and evaluated from four dimensions: financing, investment, operation management and dividend distribution. The success and associated risks are pointed out. This paper studies the effect of the implementation of related financial strategy, analyzes the financial situation of the enterprise by using the relevant financial indicators, and evaluates the value creation ability of the enterprise by using the EVA model. At the same time, the sustainable development ability of the enterprise is analyzed. Finally, by using the method of financial strategy matrix analysis, the paper points out the current situation of Vanke's shortage of funds, and improves the financial strategy of Vanke. Taking Vanke as an example, this paper tries to provide some suggestions for the follow-up development and financial strategy improvement of Vanke on the one hand, and also provides some experience and inspiration to Chinese housing enterprises on the other hand. To optimize their own financial strategy.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F299.233.42

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