本文選題：綜合物流　切入點：貨運代理　出處：《南京大學》2017年碩士論文　論文類型：學位論文

【摘要】：改革開放以來,一大批從事綜合物流的國際貨代巨頭進入中國市場,以其先進的服務理念、遍布全球的網(wǎng)絡以及完善的物流操作系統(tǒng),逐步占據(jù)約80%的中國物流市場份額,極大擠壓了國內(nèi)國際貨運代理企業(yè)的生存空間。中國國際貨運代理行業(yè)市場秩序不規(guī)范,國際貨運代理企業(yè)規(guī)模小、競爭手段單一、盈利手段簡單、缺乏專業(yè)人員以及技術(shù)能力薄弱,在全球物流的市場競爭中相對落于下風。同時中國國內(nèi)的綜合物流服務剛開始起步,具有物流市場規(guī)模大、物流企業(yè)規(guī)模小、管理水平低、專業(yè)從業(yè)人員缺乏、物流效率低的特點。華貿(mào)物流于2016年年初提出三年內(nèi)(2016-2018)銷售收入和凈利潤雙百增長的發(fā)展規(guī)劃,華貿(mào)物流常州分公司在常州物流市場以傳統(tǒng)單一的國際貨運代理業(yè)務參與市場競爭,銷售收入與凈利潤的增長速度無法滿足總部提出的發(fā)展規(guī)劃。本文分析華貿(mào)物流常州分公司的具體情況,利用自身的品牌、網(wǎng)絡、多品類服務產(chǎn)品等優(yōu)勢,跨越到市場規(guī)模數(shù)十倍于傳統(tǒng)貨代業(yè)務的綜合物流服務,對華貿(mào)物流常州分公司多元化戰(zhàn)略嘗試進行分析。本文主要是通過戰(zhàn)略發(fā)展的相關理論,分析國際貨運代理企業(yè)的發(fā)展歷史和現(xiàn)狀,對國內(nèi)外綜合物流發(fā)展進行研究,在分析了華貿(mào)物流常州分公司內(nèi)外部環(huán)境的基礎上,運用SWOT分析法,明確了華貿(mào)物流常州分公司多元化戰(zhàn)略,并給出了多元化戰(zhàn)略實施的方案。經(jīng)過研究,華貿(mào)物流常州分公司外部環(huán)境挑戰(zhàn)大于機遇,而自身優(yōu)勢在常州市場又比較明顯,公司應該利用自身優(yōu)勢,積極地謀求戰(zhàn)略轉(zhuǎn)型,以獲取長期的發(fā)展動力。本文通過對華貿(mào)物流常州分公司多元化戰(zhàn)略研究,幫助公司找到戰(zhàn)略發(fā)展的方向和模式,在常州物流行業(yè)的市場競爭中獲得領先地位,完成總部的發(fā)展規(guī)劃,也能給集團內(nèi)的兄弟公司建立發(fā)展的模板。
[Abstract]:Since the reform and opening up, a large number of international freight forwarders engaged in comprehensive logistics have entered the Chinese market. With their advanced service concepts, global networks and perfect logistics operating systems, they have gradually occupied about 80% share of the Chinese logistics market. The market order of China's international freight forwarding industry is not standardized, the scale of international freight forwarding enterprises is small, the means of competition is single, and the means of profit are simple. Lack of professional personnel and weak technical ability, relatively fall behind in the global logistics market competition. At the same time, China's domestic integrated logistics services have just started, with a large scale of logistics market, small scale of logistics enterprises, low management level, In 2016, China Trade Logistics put forward the development plan of sales revenue and net profit increase in three years. Changzhou Branch of China Trade Logistics participates in market competition with traditional single international freight forwarding business in Changzhou logistics market. The growth rate of sales income and net profit can not meet the development plan proposed by headquarter. This paper analyzes the specific situation of Changzhou Branch of China Trade Logistics, and makes use of its own advantages such as brand, network, multi-category service products, etc. The comprehensive logistics service, which surpasses the market scale tens of times than the traditional freight forwarding business, analyzes the diversification strategy of Changzhou Branch of China Trade Logistics. This paper is mainly based on the related theory of strategic development. This paper analyzes the development history and present situation of international freight forwarding enterprises, studies the development of comprehensive logistics at home and abroad, analyzes the internal and external environment of Changzhou Branch of China Trade Logistics, and applies SWOT analysis method. This paper clarifies the diversification strategy of Changzhou Branch of China Trade Logistics, and puts forward the plan of implementing diversification strategy. Through the research, the external environmental challenge of Changzhou Branch of China Trade Logistics is greater than the opportunity, and its own advantage is obvious in Changzhou market. The company should take advantage of its own advantages and actively seek strategic transformation in order to obtain long-term development power. This paper aims to help the company find the direction and mode of strategic development by studying the diversification strategy of Changzhou Branch of China Trade Logistics. In Changzhou logistics industry in the market competition to gain a leading position, complete the headquarters development plan, but also for the group of brother companies to establish a template for development.
【學位授予單位】：南京大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F259.23;F272

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本文編號：1606361